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Cine Roxy Gonzaga

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Cine Roxy Gonzaga is a historic Brazilian cinema complex in Santos, São Paulo, operating since 1934 and known for its street cinema tradition and cultural engagement.

Last updated September 28, 2026

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Overview

Cine Roxy Gonzaga is a cinema complex located in Santos, São Paulo, Brazil. It is part of the Cine Roxy group, which was inaugurated on March 15, 1934, and celebrated its 90th anniversary in 2024. The group comprises three cinemas: a traditional street cinema in Santos, a multiplex in the only shopping mall in São Vicente, and a unit in Parque Anilinas in Cubatão. The Gonzaga unit, specifically, is one of the venues under the Cine Roxy brand. The cinema has faced significant challenges, particularly after the onset of the COVID-19 pandemic, but has managed to survive thanks to the entrepreneurial efforts of Toninho Campos. It is described as an epicenter of cultural production in Santos, supporting various cultural initiatives from festivals to NGOs, daycare centers, and public schools. It also holds special screenings for people with disabilities ("sessões de cinema azul") and is a rare example of a cinema outside a Brazilian capital to host film premieres and exclusive pre-releases. In honor of its 90th anniversary, the Santos unit underwent a complete renovation, receiving state-of-the-art laser projectors, TVs, and new technologies. The São Vicente unit also received new laser projectors. The Roxy follows major releases, from blockbusters to award-winning and independent films, as well as musical shows and sports competitions. It collaborates with festivals, projects, cultural producers, filmmakers, and artists, and often serves as the choice for distributors and producers for avant-premieres in Santos. It also encourages local production by providing space for premieres of works made in the Baixada Santista region. The official website lists the Gonzaga unit as "Roxy 5 Gonzaga," indicating it is one of the multiplex locations. The website offers online ticket purchasing, trailers, and information about films currently showing and coming soon. The cinema also provides services such as Cine Escola (for school groups), advertising opportunities, corporate tickets, and event hosting with over 1,500 seats, digital projection, and high-quality sound. Overall, Cine Roxy Gonzaga represents a long-standing cinematic tradition in the Santos region, combining commercial exhibition with a strong commitment to cultural and social engagement.

History

Cine Roxy was inaugurated on March 15, 1934, in Santos, São Paulo, Brazil. It began as a traditional street cinema and has since expanded to include multiple locations. The group now operates three cinemas: a street cinema in Santos, a multiplex in São Vicente, and a unit in Parque Anilinas in Cubatão. The Gonzaga unit is one of the venues, often referred to as Roxy 5 Gonzaga. Over the decades, Cine Roxy has become a cultural landmark in the Baixada Santista region. It has faced economic difficulties, especially during the COVID-19 pandemic, but survived under the leadership of Toninho Campos. In 2024, the cinema celebrated its 90th anniversary. To mark the occasion, the Santos unit underwent a complete renovation, including the installation of state-of-the-art laser projectors, new TVs, and other technologies. The São Vicente unit also received new laser projectors. The cinema is known for its support of cultural initiatives, hosting film festivals, working with NGOs, daycare centers, and public schools, and offering special screenings for people with disabilities. It is also one of the few cinemas outside a Brazilian capital to host film premieres and exclusive pre-releases. The Roxy collaborates with distributors, producers, and local filmmakers, and provides a platform for local productions from the Baixada Santista region. In addition to film screenings, Cine Roxy offers services such as Cine Escola (educational screenings for schools), advertising opportunities, corporate ticket packages, and event hosting with over 1,500 seats, digital projection, and high-quality sound. The cinema continues to adapt to the evolving entertainment landscape while maintaining its historic identity.

  • 2024

    Celebrated 90th anniversary; Santos unit renovated with laser projectors and new technologies.

  • 1934

    Cine Roxy inaugurated on March 15 in Santos, São Paulo.

Products and positioning

A historic and culturally engaged cinema chain in the Baixada Santista region, offering a mix of blockbusters, independent films, and community events.

  • Movie screenings

    Showing blockbusters, independent films, award-winning movies, musical shows, and sports competitions.

  • Cine Escola

    Educational cinema program for schools.

  • Corporate tickets

    Special ticket packages for corporate groups.

  • Event hosting

    Venue rental for events with over 1,500 seats, digital projection, and high-quality sound.

  • Advertising

    Advertising opportunities for brands in cinema spaces.

Sources3 sources

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