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Cine Marabá

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A historic street cinema in downtown São Paulo, opened in 1944 and restored by Playarte into a five-screen complex.

Last updated September 26, 2026

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Overview

Cine Marabá is a traditional street cinema located in the city of São Paulo, Brazil. It opened on 20 May 1944, during a period of intense cinematic activity in the city's central region, particularly in the area between Avenidas São João and Ipiranga that became known as the "Cinelândia Paulistana." The inaugural screening was the film Desde que Partiste, and the original auditorium seated 1,655 people. In its early years the cinema showed the first productions of the Vera Cruz film company, beginning in 1950 with Caiçara, directed by Adolfo Celli. The Marabá operated continuously for 63 years until around 2007, and by then it was the only venue in the Cinelândia area still operating within the commercial exhibition circuit. The distributor Playarte, which manages the site, invested approximately R$ 8 million in its restoration and renovation. The renewed venue now houses five screens: the largest with 430 seats and the smaller ones with capacities ranging from 122 to 176 spectators. The architects responsible for the renovation and restoration were Ruy Ohtake and Samuel Kruchin.

History

Cine Marabá opened on 20 May 1944 in the central region of São Paulo, Brazil, at a time when the city's cinema culture was flourishing, especially in the area between Avenidas São João and Ipiranga that came to be called the "Cinelândia Paulistana." The inaugural film was Desde que Partiste, and the original auditorium had a capacity of 1,655 seats. In its early years the cinema exhibited the first productions of the Vera Cruz company, starting in 1950 with Caiçara, directed by Adolfo Celli. The Marabá remained open for 63 uninterrupted years until around 2007, by which time it was the only screen in the Cinelândia area still part of the commercial exhibition circuit. The distributor Playarte, responsible for managing the site, invested approximately R$ 8 million in its restoration and renovation. The renewed venue now contains five screens: the largest with 430 seats and the smaller ones seating between 122 and 176 spectators. The architects responsible for the renovation and restoration were Ruy Ohtake and Samuel Kruchin.

  • 2007

    Closes after 63 uninterrupted years of operation.

  • 1950

    Begins showing the first Vera Cruz productions, starting with Caiçara by Adolfo Celli.

  • 1944

    Cine Marabá opens on 20 May with the film Desde que Partiste, seating 1,655.

  • Playarte invests about R$ 8 million in restoration and renovation, creating a five-screen complex.

Products and positioning

Historic street cinema restored as a modern multi-screen venue within the Playarte circuit.

  • Five-screen cinema complex

    Largest screen with 430 seats; smaller screens with 122 to 176 seats.

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