Cincoro
Cincoro is a tequila brand whose name combines "cinco" for five and "oro" for gold.
Last updated September 11, 2026
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Overview
Cincoro is a tequila brand. According to its official Our Story page, it began in July 2016 when five rival NBA team owners met for dinner and bonded over their shared love for tequila. The brand name combines "cinco" for five and "oro" for gold. Cincoro Tequila is made from 100% Tequilana Blue Weber agaves hand-selected from the Highlands and Lowlands of Jalisco, with aged expressions matured in Tennessee whiskey barrels.
History
According to the official Our Story page, in July 2016, five rival NBA team owners – Emilia Fazzalari and Wyc Grousbeck of the Celtics, Jeanie Buss of the Lakers, Michael Jordan of the Hornets, and Wes Edens of the Bucks – met for dinner. That night, they bonded over their shared love for tequila and Cincoro was born. The name combines "cinco" for five and "oro" for gold, symbolizing their mission of creating the gold standard in tequila.
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