cigo

cigo is a German retail brand focused on tobacco products and convenience goods, operated as part of the Valora group. The format is positioned as a tobacco retailer that also offers press products and a range of services for people on the move. According to Valora, cigo specialises in tobacco products and enables "freedom-loving creatures of habit to enjoy stress-free moments and self-determined pleasure every day in a relaxed atmosphere." Stores are located mainly in shopping centres or before the checkout at grocery retailers, giving the brand a presence in high-traffic, everyday locations. Beyond the usual cigarette brands, cigo offers cigars, cigarillos, rarities and smoking accessories. Its range also covers alternative tobacco products such as e-cigarettes, tobacco heating systems and chewing tobacco. Customers can also browse an extensive range of press products plus the usual peripheral assortment, and some stores provide service points for lottery or postal services. This combination makes cigo a small-format convenience and tobacco specialist rather than a full-line grocery retailer. cigo is part of Valora's multiformat brand portfolio, which also includes avec, Brezelkönig, k kiosk, Ditsch, BackWerk, Press & Books, ok.–, bob Finance, U-Store and others. Valora acquired the cigo format when it purchased Convenience Concept in 2012 and has continued to develop it ever since. The brand operates a franchise partner model in Germany, in which partners can take over one or more highly frequented points of sale. Valora's own brand ok.– is distributed through cigo stores alongside other Valora outlets, creating a differentiating assortment. cigo's scale is significant within the German market: Valora's brand page reports 354 sales outlets for cigo, with 393 sales outlets and 456 employees cited in the broader figures block, and 2,745 bakery items sold per day and 21,589 app users across the related network. The brand remains active and is presented by Valora as a key tobacco and convenience format in Germany.

cigo is a German newsagent and tobacco retail chain owned by Valora. The format came into Valora's portfolio through the acquisition of Convenience Concept in 2012. Valora states that it "acquired the cigo format when it purchased Convenience Concept in 2012 and has continued to develop it ever since." This acquisition was part of Valora's broader strategy to build a multiformat convenience and food service business, alongside brands such as avec, k kiosk, Brezelkönig, Ditsch, BackWerk, Press & Books and ok.–. Following the acquisition, cigo was developed as a tobacco-focused convenience format. Its stores are typically located in shopping centres or before the checkout at grocery retailers, positioning the brand in high-frequency retail locations. The assortment centres on tobacco products — cigarettes, cigars, cigarillos, rarities and smoking accessories — and also includes alternative tobacco products such as e-cigarettes, tobacco heating systems and chewing tobacco. Press products and a peripheral assortment are also offered, and some stores provide service points for lottery or postal services. By the 2020s, cigo formed part of Valora's German operations. Valora's brand portfolio page lists cigo alongside other formats, and the cigo brand page reports 354 sales outlets. The broader figures block on the same page cites 393 sales outlets, 456 employees, 2,745 bakery items sold per day and 21,589 app users, reflecting the scale of the related network. Valora also promotes a franchise partner model for cigo in Germany, inviting partners to take over one or more highly frequented points of sale. Valora itself has continued to evolve. Its company history notes that in fiscal year 2025 it continued its growth trajectory in innovative foodvenience concepts, was named "Convenience Retailer of the Year," brought the Swiss avec concept to the German market, and expanded Ditsch internationally. cigo remains part of this multiformat group, serving as the tobacco and newsagent-oriented format within Valora's German brand family.

• 2012

  Valora acquires the cigo format through the purchase of Convenience Concept.

• cigo is listed as part of Valora's multiformat brand portfolio.

• Valora reports 354 sales outlets for cigo.

Tobacco and convenience retailer for people on the move, with stores in shopping centres and at grocery checkouts.

• Cigarettes

  Usual cigarette brands sold in cigo stores.

• Cigars and cigarillos

  Cigars, cigarillos and rarities.

• Smoking accessories

  Accessories for smoking.

• Alternative tobacco products

  E-cigarettes, tobacco heating systems and chewing tobacco.

• Press products

  Extensive range of press products.

• Peripheral assortment

  Usual peripheral assortment.

• Lottery and postal services

  Service points in some stores.

1. 1cigo – Valoravalora.com
2. 2Company History – Valoravalora.com
3. 3Our brand portfolio – Valoravalora.com
4. 4ok.– – Valoravalora.com
5. 5Cigo – Wikidatawikidata.org