Skip to content

CICAR

CICAR (Canary Islands Car) is a Spanish car rental company operating the largest vehicle rental network across the Canary Islands.

Last updated September 26, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

CICAR, short for Canary Islands Car, is a Spanish car rental service chain that focuses exclusively on the Canary Islands archipelago. According to its official website, the company operates offices at all airports, ports and tourist areas across the islands, serving destinations including Lanzarote, Fuerteventura, Gran Canaria, Tenerife, La Palma, La Gomera and El Hierro. Its fleet exceeds 15,000 vehicles and the group directly employs more than 1,100 people, making it one of the largest rental operators in the region. The brand positions itself around an all-inclusive rental proposition. Its website advertises 100% comprehensive insurance with no excess, unlimited mileage, free additional drivers, and free child seats and booster seats. It also offers an audio guide to the Canary Islands as a value-added service for tourists. The rental fleet spans a range of prestigious vehicle brands and models, from compact cars such as the Opel Corsa and Fiat 500 C to larger vehicles, and the company even offers customers the option to buy the car they have rented. CICAR's marketing leans on local identity and tourism. It has promoted an art car inspired by the Canarian artist César Manrique, reinforcing its connection to the islands. The company describes itself as the rental car company of the Canaries and emphasizes a modern, varied fleet and an extensive service network to ensure comfortable and safe driving for visitors. While the exact founding year and ownership structure are not specified in the available evidence, CICAR is recognized as a Spanish car rental service chain. Its operations are concentrated in the Canary Islands, and it remains an active brand serving both leisure and business travelers arriving by air and sea.

History

CICAR, which stands for Canary Islands Car, is a Spanish car rental service chain dedicated to the Canary Islands. The available evidence does not specify the exact year the company was founded, but its official website states that the group has grown over many years and now operates a fleet of more than 15,000 vehicles with over 1,100 direct employees. The company describes itself as offering the widest car rental network in the Canary Islands, with offices at all airports, ports and tourist areas across the archipelago. From its base in the Canary Islands, CICAR has built its business around serving inbound tourism. The islands are a major European holiday destination, and rental cars are a primary means of transport for visitors exploring Lanzarote, Fuerteventura, Gran Canaria, Tenerife, La Palma, La Gomera and El Hierro. CICAR's network is designed to meet travelers at their point of arrival, whether by air or sea, and its service model emphasizes convenience and transparency. The brand's value proposition has centered on an all-inclusive rental package. Its website highlights 100% comprehensive insurance with no excess, unlimited mileage, a free additional driver, and free child seats and booster seats. It also offers an audio guide to the Canary Islands, positioning the rental car as part of the broader tourism experience. The fleet includes a range of prestigious brands and models, and the company has promoted specific models such as the Opel Corsa with iLink and the Fiat 500 C. It has also offered customers the option to purchase the car they have rented. CICAR has used local cultural identity in its marketing, notably with a César Manrique-inspired art car. The Canarian artist's influence is a recognizable symbol of the islands, and the art car campaign reinforces CICAR's local roots. The company's messaging thanks customers for helping it improve daily and expresses pride in its work, suggesting a customer-service-oriented culture. As of the available evidence, CICAR remains an active car rental brand in Spain, focused on the Canary Islands market. No ownership, parent company, or stock listing information is provided in the sources, and the company appears to operate as a private entity. Its scale—more than 15,000 vehicles and 1,100 direct jobs—makes it a significant regional employer and a major player in the Spanish car rental sector.

Products and positioning

All-inclusive car rental with the widest network in the Canary Islands, targeting tourists and travelers across the archipelago.

  • Car rental services

    Rental of a wide range of vehicle brands and models across the Canary Islands, with offices at airports, ports and tourist areas.

  • All-inclusive rental package

    Includes 100% comprehensive insurance with no excess, unlimited mileage, free additional driver, and free child seats and boosters.

  • Canary Islands audio guide

    An audio guide offered to customers as a value-added tourism service.

  • Vehicle purchase option

    Customers can buy the car they have rented.

Sources2 sources

Cite this profile: Cite the canonical profile. /brand-wiki/cicar · Editorial policy · How profiles are compiled