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Chuo Stud

Japanese cattle and horse stud farm in Okayama producing the Maihime-gyu beef brand.

Last updated September 26, 2026

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Overview

Chuo Stud (中央牧場, Chuo Bokujo) is a Japanese livestock operation based in Misaki, Okayama Prefecture. Founded in 1967 (Showa 42), the farm has long been engaged in raising beef cattle and has developed its own branded beef, Maihime-gyu (米姫牛), which it markets as a safe, reliable and flavourful product. The farm also operates as a horse stud, and Wikidata describes it as a horse stud farm in Okayama, Japan. The core of the business is the fattening of female crossbred cattle. Chuo Stud purchases healthy, high-quality female crossbred calves at eight months of age or older, mainly from contracted farms in Hokkaido, and raises them for about one year. The feeding regime uses a fermented mixed feed containing beer lees and yeast, which is said to activate the digestive system, and rice oil for feed is added to increase oleic acid content and improve the tenderness and flavour of the meat. The result is marketed under the Maihime-gyu brand, with the farm emphasising a short fattening period of about one year that yields meat with a gentle taste and good fat and meat quality. Chuo Stud sells both wholesale (business-use) cuts and, through its website, direct to consumers. The business-use range covers standard Japanese beef cuts such as neck, shoulder, shoulder loin, rib loin, sirloin, fillet, rump, outside round, inside round, shintama, tomobara, nakabara, maebara, sankaku-bara, tongue and shank, with minimum order quantities varying by cut. The farm also produces and sells compost as part of its commitment to recycling-oriented agriculture. The company's management philosophy centres on delivering safe and reliable beef to the table, pursuing recycling-oriented agriculture using compost, and contributing to the local community through human resource development. Its operations are located in the calm climate of Okayama, known as the 'sunny country', and the rich natural environment of Misaki Town.

History

Chuo Stud was founded in 1967 (Showa 42) in Misaki, Okayama Prefecture, Japan. From the time of its founding, the farm has pursued research with the aim of providing safe, reliable and genuinely delicious beef. Over the years it developed its own fattening methods and eventually created a branded beef it named Maihime-gyu (米姫牛), which it began offering with confidence. The farm states that it will continue to work on branding Maihime-gyu so that more people come to know its qualities. The operation is also described by Wikidata as a horse stud farm in Okayama, indicating that horse breeding has been part of the business alongside cattle. The farm's cattle business is based on purchasing healthy, superior female crossbred calves at eight months of age or older, mainly from contracted farms in Hokkaido with advanced production techniques. These calves are then fattened for about one year using a feed regime that includes a fermented mixed feed of beer lees and yeast, as well as rice oil for feed to raise oleic acid content. The farm emphasises that this short fattening period, combined with careful, loving management, yields beef with fine texture and a gentle flavour. In addition to beef production, Chuo Stud manufactures and sells compost, aiming for recycling-oriented agriculture. Its management philosophy includes delivering safe and reliable beef to the table, pursuing recycling-oriented agriculture, and contributing to the local community through human resource development. The farm markets its beef both for business use, with a range of cuts and minimum order quantities, and directly to consumers through its website.

  • 1967

    Founded in Misaki, Okayama (Showa 42).

  • Developed and launched the Maihime-gyu (米姫牛) branded beef.

Products and positioning

Safe, reliable and flavourful branded beef from Okayama, raised with fermented feed and rice oil for tenderness.

  • Maihime-gyu beef (business use)

    Wholesale cuts including neck, shoulder, shoulder loin, rib loin, sirloin, fillet, rump, outside round, inside round, shintama, tomobara, nakabara, maebara, sankaku-bara, tongue and shank, with minimum order quantities.

  • Compost

    Manufactured and sold as part of recycling-oriented agriculture.

Sources2 sources

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