ChuChu Baby
A Japanese parenting brand offering nursing bottles, sterilization products, oral care, and baby and mother care items under the concept "Happy parenting for the whole family."
Last updated September 11, 2026
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Overview
ChuChu is a parenting brand whose official site presents nursing bottles, cleaning and sterilization products, baby food goods, pacifiers and oral care, baby care, and mother goods. The brand states that ChuChu Baby, with a 50-year history, was reborn as ChuChu, and that it marked its 50th anniversary in 2023. Its product lineup includes the Multi-Fit wide-neck bottle series, the Sararira nursing pad, and the "tsukeru dake" sterilization line.
History
ChuChu Baby, described as having a 50-year history, was reborn as ChuChu. The brand marked its 50th anniversary in 2023. The official site lists product releases from 2014 through 2025, including the 2018 brand renewal, the 2020 renewal of the "tsukeru dake" series, the 2023 launch of the Multi-Fit wide-neck nursing bottle and nipple, and the 2025 launch of the Multi-Fit wide-neck plastic nursing bottle (Rilakkuma) and the Sararira nursing pad.
Products and positioning
A parenting brand with the concept "Happy parenting for the whole family," providing products across nursing, sterilization, baby food, oral care, and baby and mother care.
Multi-Fit wide-neck plastic nursing bottle (Rilakkuma)
All parts made in Japan; uses PPSU, a material that does not contain bisphenol A; comes with a silicone rubber nipple with a multi-fit nipple hole that allows the flow rate to be controlled according to the baby's sucking strength; can be sterilized by boiling, chemical solution, or microwave.
Multi-Fit wide-neck nursing bottle (heat-resistant glass)
All parts made in Japan; made of durable heat-resistant glass that resists dirt; comes with a silicone rubber nipple with a multi-fit nipple hole; can be sterilized by boiling, chemical solution, or microwave.
Multi-Fit wide-neck nursing bottle (plastic)
All parts made in Japan; uses PPSU, a material that does not contain bisphenol A; comes with a silicone rubber nipple with a multi-fit nipple hole; can be sterilized by boiling, chemical solution, or microwave.
Multi-Fit wide-neck slow-drinking nipple
One size from newborn to weaning; silicone rubber nipple with a multi-fit nipple hole that allows the flow rate to be controlled according to the baby's sucking strength; for babies who overflow with regular nipples or drink too fast.
Multi-Fit wide-neck silicone rubber nipple
Silicone rubber nipple with a multi-fit nipple hole that allows the flow rate to be controlled according to the baby's sucking strength.
Slim type PPSU nursing bottle
All parts made in Japan; uses PPSU, a material that does not contain bisphenol A; can be sterilized by boiling, chemical solution, or microwave; comes with a ChuChu silicone rubber nipple that requires no size change from newborn to weaning.
Slim type silicone rubber nipple
Super cross-cut nipple hole that allows control of milk flow by sucking and biting strength; no size change needed from newborn to weaning; no need for air adjustment with a cap; helps natural development of the baby's jaw and mouth.
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