Chroa

Chroa (クロア) is a Japanese craft beer brand that positions itself as an "innovative craft art beer brand." It is produced by Yume Beer Ota, a third-sector company established in 1994 in Ota City, Gunma Prefecture, as a regional revitalization project involving local businesses. The brand itself was launched in 2016 under the creative direction of Tatsuya Kataoka, a world-renowned fashion wheel designer from Ota. Kataoka's unconventional and bold design sensibility shapes the brand's lineup, which aims not merely to follow trends but to propose new styles to the era. Chroa expresses fashion sensibilities and human taboos directly through both flavor and design, setting it apart from conventional craft beer. The brand offers a range of beers, often sold in themed sets with striking names such as "Ruby Flowers," "Heart Key," "Queen and Beast," "L'Avian Roses," "Travolta Elegy," "Umbrella Disco," "Deracine Killer Babys," "Lariat Brothers," "Raikyo," and "Dribble XXX." These products are available through the official website, with prices in Japanese yen and frequent sell-outs indicating limited production. Chroa operates primarily in the Japanese market and remains a niche, art-focused craft beer label.

Chroa was born in 2016 in Ota City, Gunma Prefecture, Japan, as a craft beer brand produced by Yume Beer Ota. Yume Beer Ota itself was established in 1994 as a third-sector company, a collaborative effort between the local government and private enterprises aimed at regional revitalization. The brand was created under the direction of Tatsuya Kataoka, a fashion wheel designer from Ota who had gained international recognition. Kataoka brought his eccentric and innovative design philosophy to the beer world, aiming to create a brand that does not merely respond to current trends but actively proposes new styles to the era. Chroa's identity is built on expressing fashion sensibilities and human taboos through both the taste and the visual design of its beers. The brand has released numerous limited-edition beers and sets with provocative names, often selling out quickly. It continues to operate as a niche art craft beer label within Japan.

• 2016

  Chroa brand launched under the direction of Tatsuya Kataoka.

• 1994

  Yume Beer Ota established as a third-sector company in Ota City, Gunma.

Art craft beer with fashion-forward, provocative design

• Ruby Flowers SET

• Heart Key SET

• Queen and Beast SET

• L'Avian Roses SET

• Travolta Elegy

• Umbrella Disco

• Deracine Killer Babys

• Lariat Brothers

• Raikyo SET

• Dribble XXX set

1. 1CHROA(クロア)アートクラフトビアchroa.jp
2. 2ABOUT | CHROA(クロア)アートクラフトビアchroa.jp
3. 3Chroa - Wikidatawikidata.org