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Brand Wiki/Communication Services/Chongqing Broadcasting Group
C

Chongqing Broadcasting Group

Corporate brand

Unclaimed

A government-owned radio and television organization serving Chongqing and distributing selected programming across China and overseas.

On this pageControversies↘History↘

Last updated October 9, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Brand decisions
  6. 6. Related entries
  7. 7. Sources

Company facts

Chongqing Broadcasting Group

Industry
Communication Services · Companies (General)
Headquarters
Jiulongpo District, Chongqing, China
Founded
2004
Country
China
Owner
Government-owned
On this page7
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Brand decisions
  6. 6. Related entries
  7. 7. Sources

Overview

Chongqing Broadcasting Group (CBG) is a government-owned radio and television organization headquartered in Chongqing, a direct-controlled municipality in southwestern China. The group operates as a regional broadcasting house whose activities include television programming, radio broadcasting, channel distribution, and the organization of media production units serving the municipality and its affiliated districts and counties. The group's institutional history is linked to Chongqing Television, which was established in 1981. For much of its early history, Chongqing Television functioned as the principal television broadcaster for the city and surrounding local jurisdictions. Chongqing's elevation to the status of a direct-controlled municipality in 1997 increased the broadcaster's role in presenting the municipality's public identity, cultural output, and social and economic development. Its programming therefore served both a conventional entertainment and information function and a broader regional communication role. In 2004, Chongqing Television became part of Chongqing Broadcasting Group. The enlarged organization also incorporated the People's Radio Broadcasting Station of Chongqing and other broadcasting-related subdivisions. This structure brought major television and radio operations under a single municipal-level media group. The organization is based in Jiulongpo District and provides more than ten television channels, most of which primarily serve viewers within Chongqing Municipality. The group's principal television platform is Chongqing Satellite Television, also identified as CQTV-1 and historically associated with the Chongqing Television brand. The channel has been distributed in more than 25 provinces in mainland China, giving the organization reach beyond its home municipality through cable and satellite systems. CBG also maintains an international channel with overseas distribution, although the available reference material does not specify its complete market list, audience metrics, or current programming schedule. CBG's output spans locally oriented news, cultural programming, entertainment, television series, public-affairs content, and radio services. As with other Chinese state-affiliated broadcasters, its programming operates within national broadcasting and propaganda rules administered by relevant authorities. The 2007 suspension of the talent programme First Heartthrob demonstrated the regulatory exposure of the group's entertainment operations: the programme was criticized by the State Administration of Radio, Film and Television for sensationalist presentation and was ordered off the air pending disciplinary and organizational measures. The available reference material identifies CBG as an operating broadcaster but does not provide audited financial information, a detailed corporate ownership chart, current senior-management biographies, or a complete list of channels and production subsidiaries. Accordingly, the group's present business should be understood primarily as a publicly oriented, government-owned radio and television network centered on Chongqing, with national satellite distribution and some international reach.

History

The institutional roots of Chongqing Broadcasting Group lie in Chongqing Television, established in 1981. The station developed as the leading television broadcaster for Chongqing and its associated counties and districts, building a regional audience through locally produced news, entertainment, cultural programming, and public-information content. During this period, the organization primarily functioned as a municipal broadcasting service rather than as a nationally distributed media group. A major change came in 1997, when Chongqing became a direct-controlled municipality of the People's Republic of China. This administrative change elevated the importance of the local broadcaster. Chongqing Television became an official platform for presenting the municipality's culture, development, and public identity. Its role extended beyond entertainment programming to include the communication of government information and the representation of Chongqing to audiences elsewhere in China. In 2004, Chongqing Television was reorganized as a subdivision of Chongqing Broadcasting Group. The new group also brought together the People's Radio Broadcasting Station of Chongqing and other related subdivisions. The consolidation created a combined radio-and-television structure, allowing major local broadcasting operations to be managed within one government-owned organization. The group established its headquarters in Jiulongpo District. Following the reorganization, CBG expanded or maintained a multi-channel television operation consisting of more than ten channels. Most channels were intended primarily for audiences within Chongqing Municipality, while the group's principal satellite service, Chongqing Satellite Television, achieved wider distribution. Also identified as CQTV-1, the flagship channel was carried through cable systems in urban parts of mainland China and distributed by analogue and digital satellite systems. Reference material describes its availability in more than 25 provinces, making it the group's principal national-facing service. CBG also operated an international channel with overseas broadcasts. The group's history includes a notable regulatory dispute over entertainment programming. In August 2007, Chongqing Television's talent programme First Heartthrob was suspended after criticism from the State Administration of Radio, Film and Television. The regulator characterized the programme as relying on stunts and sensationalism and required disciplinary action against relevant personnel. Media accounts connected the decision with an on-air confrontation between contestants and judges that reportedly caused the programme set to lose control. The incident occurred amid wider regulatory scrutiny of idol and reality-style programmes on Chinese provincial television and broader official calls for broadcasters to observe political and propaganda discipline. The available reference material does not document later reorganizations, changes in ownership, current leadership, financial performance, or a definitive full list of channels. On the evidence available, CBG remains a Chongqing-centered government-owned broadcasting group combining television, radio, production, and distribution functions, with a regional public-service role and broader national and overseas transmission through selected channels.

  • 2007

    First Heartthrob suspended

    [1]Chongqing Broadcasting Groupen.wikipedia.org

    The regulator suspended the CBG-affiliated talent programme First Heartthrob after criticizing its sensationalist format and directed the broadcaster to take disciplinary measures.

  • 2004

    Chongqing Television incorporated into Chongqing Broadcasting Group

    [1]Chongqing Broadcasting Groupen.wikipedia.org

    Chongqing Television became a subdivision of the newly consolidated Chongqing Broadcasting Group, alongside the People's Radio Broadcasting Station of Chongqing and other related units.

  • 1997

    Chongqing becomes a direct-controlled municipality

    [1]Chongqing Broadcasting Groupen.wikipedia.org

    Following Chongqing's change in administrative status, Chongqing Television took on a more prominent role in representing and communicating the municipality's culture and development.

  • 1981

    Chongqing Television established

    [1]Chongqing Broadcasting Groupen.wikipedia.org

    Chongqing Television was established and became the leading television broadcaster serving Chongqing and its affiliated counties and districts.

Products and positioning

The principal municipal radio and television media group representing Chongqing's news, culture, public communication, and entertainment output.

  • Television channel

    Chongqing Satellite Television

    Chongqing Satellite Television, also referred to as CQTV-1 or the Chongqing Satellite Television Channel, is the group's flagship television service. It carries Chongqing-originated programming beyond the municipality and has been distributed in more than 25 provinces in mainland China through cable and satellite systems. The channel functions as CBG's principal national-facing television platform.

  • Television channels

    CBG television channel network

    The group provides more than ten television channels, most of which are directed at audiences in Chongqing Municipality. These channels collectively cover regional news, culture, public affairs, entertainment, and other general television programming. The available reference material does not provide a complete current channel-by-channel list or individual launch dates.

  • Radio broadcasting

    People's Radio Broadcasting Station of Chongqing

    The People's Radio Broadcasting Station of Chongqing is a major radio operation incorporated into the group during the 2004 consolidation. It represents CBG's radio activity alongside its television services, although the available sources do not specify the station's current frequency structure, programme catalogue, or audience figures.

Controversies

  • 2007

    First Heartthrob regulatory suspension

    The talent programme First Heartthrob was suspended after the State Administration of Radio, Film and Television condemned what it described as stunts and sensationalism. Reports also referred to a confrontation between contestants and judges that led to tears and a loss of control on set. The broadcaster was ordered to discipline relevant staff. The episode formed part of wider scrutiny of idol-style and reality television on Chinese provincial stations.

    Source

Read more

Brand decisions

  • 2007

    Suspension and disciplinary response concerning First HeartthrobOther

    Background

    The talent programme faced criticism after an on-set dispute between contestants and judges, amid broader regulatory concern over sensationalist reality and idol-style programming.

    Action taken

    The State Administration of Radio, Film and Television ordered the programme suspended and required Chongqing Television to take disciplinary measures against relevant staff.

    Aftermath

    The suspension became an example cited in public discussion of the regulator's campaign against vulgarity and excessive sensationalism in provincial television entertainment.

    Source
  • 2004

    Consolidation into Chongqing Broadcasting GroupStrategy

    Background

    Chongqing Television and the People's Radio Broadcasting Station of Chongqing operated as major local media institutions serving the municipality.

    Action taken

    Chongqing Television was made a subdivision of Chongqing Broadcasting Group, which also incorporated the municipal radio station and other related subdivisions.

    Aftermath

    The restructuring created a combined government-owned radio and television organization with a multi-channel television operation and broader coordination of Chongqing media services.

    Source

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Sources1 sources

  1. 1Chongqing Broadcasting Groupen.wikipedia.org

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