Choice Discount Stores
Choice Discount Stores is a discount outlet offering fashion and home brands at up to 70% off, established in 1966.
Last updated September 2, 2026
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Overview
Choice Discount Stores is a discount retailer established in 1966, offering an ever-changing selection of brands and designer products at significantly lower prices. It started with its first store in Hadleigh, Essex and has grown to 23 store locations across London and the South East of England. The company welcomes over 100,000 customers each week and supports local charities.
History
Choice Discount Stores was established in 1966, opening its first store in Hadleigh, Essex. It has grown to 23 store locations across London and the South East of England. The company describes itself as 'the original discount outlet' and offers an ever-changing selection of brands and designer products at significantly lower prices.
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