Chloraseptic

Chloraseptic is an American over-the-counter healthcare brand focused on products for sore throat and mouth-pain relief. The brand is associated primarily with throat sprays and lozenges sold in multiple flavors and formulations. Its spray products use phenol as the active ingredient, while its lozenge products do not use phenol and include formulas based on other active ingredients, including benzocaine in certain products. The distinction between spray and lozenge formulations is important because Chloraseptic is a brand family rather than a single standardized medicine. The brand was invented and originally manufactured by Robert Schattner, who was born Isaac Schattner. Schattner developed Chloraseptic as an oral-care and throat-relief product and later sold the business. The brand subsequently became part of Richardson-Vicks. In 1985, Richardson-Vicks merged with Procter & Gamble, placing Chloraseptic within the portfolio of one of the largest consumer-goods companies in the United States at that time. Chloraseptic is now produced by Prestige Consumer Healthcare, a consumer-health company headquartered in Tarrytown, New York. Its current range includes throat sprays such as Cherry Throat Spray, MAX Wild Berry Targeted Throat Spray, Menthol Throat Spray, Warming Honey Lemon Throat Spray, Cherry On-The-Go Throat Spray, and Citrus Throat Spray. The lozenge range includes MAX Wild Berry, TOTAL Wild Cherry, Cherry with Soothing Liquid Center, TOTAL Sugar-Free Wild Cherry, Citrus with Soothing Liquid Center, and Warming Honey Lemon. The brand's positioning is practical and symptom-oriented: it offers fast, localized relief for common throat discomfort through portable sprays and dissolving lozenges. Product variety is built around flavor preferences, delivery format, sugar-free needs, targeted or maximum-strength positioning, and sensory features such as warming or soothing centers. Available information identifies the United States as the brand's principal market. Specific launch dates, sales figures, current executives, and a standalone corporate website are not established in the supplied reference material.

Chloraseptic was invented and originally made by Robert Schattner, who was born Isaac Schattner and lived from 1925 to 2017. The available historical record identifies Schattner as the creator of the brand, but does not provide a definitive founding year or a detailed chronology of the earliest formulation, manufacturing, or distribution activities. The product was developed as an oral analgesic for sore-throat and mouth-pain relief. The brand became known particularly for its spray format. In the current spray formulation described in the reference material, phenol is the active ingredient. Phenol has antiseptic properties, and its discovery is associated with Friedlieb Ferdinand Runge. Chloraseptic's product family later expanded beyond sprays into lozenges and multiple flavor and strength variants. The lozenges do not use phenol in the same way as the sore-throat spray products; some Chloraseptic formulas are based on benzocaine. After its original period under Schattner's ownership and manufacture, Chloraseptic was acquired by Richardson-Vicks. Richardson-Vicks later merged with Procter & Gamble in 1985. This transaction connected Chloraseptic with Procter & Gamble's broader consumer-products portfolio, although the supplied sources do not provide a complete account of the brand's management, manufacturing sites, distribution arrangements, or marketing activity during the Procter & Gamble period. Chloraseptic is now produced by Prestige Consumer Healthcare, a consumer-health company based in Tarrytown, New York. The brand's current portfolio includes several spray products: Cherry Throat Spray, MAX Wild Berry Targeted Throat Spray, Menthol Throat Spray, Warming Honey Lemon Throat Spray, Cherry On-The-Go Throat Spray, and Citrus Throat Spray. Its lozenge products include MAX Wild Berry, TOTAL Wild Cherry, Cherry with Soothing Liquid Center, TOTAL Sugar-Free Wild Cherry, Citrus with Soothing Liquid Center, and Warming Honey Lemon. The available material does not establish exact dates for the launch of individual products, international expansion, major advertising campaigns, regulatory disputes, or changes in ownership after the brand's transfer to Prestige Consumer Healthcare. Chloraseptic's documented development is therefore best understood as the progression of an inventor-originated throat-relief product into a broader over-the-counter brand, followed by ownership through Richardson-Vicks and Procter & Gamble before its current production by Prestige Consumer Healthcare.

• 1985

  Richardson-Vicks merges with Procter & Gamble

  [1]Chlorasepticen.wikipedia.org

  Richardson-Vicks merges with Cincinnati-based Procter & Gamble, bringing Chloraseptic into the resulting consumer-products portfolio.

• Chloraseptic is invented by Robert Schattner

  [1]Chlorasepticen.wikipedia.org

  Robert Schattner, born Isaac Schattner, invents and originally manufactures the Chloraseptic oral analgesic brand.

• Richardson-Vicks acquires the brand

  [1]Chlorasepticen.wikipedia.org

  Chloraseptic is later acquired by Richardson-Vicks. The supplied reference does not specify the year of the transaction.

• Prestige Consumer Healthcare becomes the producer

  [1]Chlorasepticen.wikipedia.org

  Chloraseptic is currently produced by Prestige Consumer Healthcare, headquartered in Tarrytown, New York.

An over-the-counter oral analgesic brand offering flavored sprays and lozenges for temporary relief of sore throat and mouth pain.

• Sore throat spray

  Cherry Throat Spray

  A cherry-flavored Chloraseptic throat spray intended for temporary relief of sore-throat discomfort. The brand's sore-throat spray products use phenol as the active ingredient according to the supplied reference material.

• Targeted sore throat spray

  MAX Wild Berry Targeted Throat Spray

  A wild-berry-flavored spray positioned within Chloraseptic's MAX line and designed for targeted throat application. Its product naming emphasizes concentrated delivery to the area of discomfort.

• Sore throat spray

  Menthol Throat Spray

  A menthol-oriented Chloraseptic throat spray offering a cooling flavor and sensory profile while serving the brand's broader sore-throat-relief purpose.

• Sore throat spray

  Warming Honey Lemon Throat Spray

  A honey-lemon flavored throat spray positioned around a warming sensory experience. It extends Chloraseptic's spray range beyond traditional cherry and menthol flavor profiles.

• Portable sore throat spray

  Cherry On-The-Go Throat Spray

  A cherry-flavored spray variant whose On-The-Go positioning emphasizes portability and convenient use outside the home.

• Sore throat spray

  Citrus Throat Spray

  A citrus-flavored Chloraseptic throat spray within the brand's range of flavored oral analgesic products.

• Throat lozenge

  MAX Wild Berry Lozenges

  Wild-berry-flavored lozenges in Chloraseptic's MAX range. Unlike the brand's phenol-based sore-throat sprays, Chloraseptic lozenges use different active-ingredient formulations.

• Throat lozenge

  TOTAL Wild Cherry Lozenges

  Wild-cherry-flavored lozenges in the TOTAL line, providing a dissolving format for sore-throat relief.

• Throat lozenge

  Cherry with Soothing Liquid Center Lozenges

  Cherry-flavored lozenges featuring a soothing liquid center, combining a dissolving throat-relief format with a distinct internal texture.

• Sugar-free throat lozenge

  TOTAL Sugar-Free Wild Cherry Lozenges

  Sugar-free wild-cherry lozenges in the TOTAL line, addressing consumers seeking a throat-lozenge option without sugar.

• Throat lozenge

  Citrus with Soothing Liquid Center Lozenges

  Citrus-flavored lozenges with a soothing liquid center, adding a filled format to Chloraseptic's lozenge portfolio.

• Throat lozenge

  Warming Honey Lemon Lozenges

  Honey-lemon flavored lozenges positioned around a warming experience and intended for sore-throat relief.

• 1985

  Richardson-Vicks merger with Procter & GambleM&A

  Background

  Chloraseptic had previously been acquired by Richardson-Vicks, which later merged with Procter & Gamble.

  Action taken

  Richardson-Vicks merged with Procter & Gamble in 1985.

  Aftermath

  The merger placed Chloraseptic within Procter & Gamble's consumer-products portfolio. The supplied sources do not detail the brand's subsequent internal management.

  Source

1. 1Chlorasepticen.wikipedia.org