Chipotle Mexican Grill

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Last updated October 31, 2026

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Overview

Chipotle Mexican Grill, commonly known as Chipotle, is an American fast-casual restaurant brand and the principal operating brand of Chipotle Mexican Grill, Inc. The company specializes in Mexican-inspired food prepared to order in front of customers. Its core menu is built around burritos, burrito bowls, tacos, quesadillas and salads, with customers selecting proteins, rice, beans, salsas, toppings and other ingredients in a highly customizable format. The brand also sells tortilla chips, guacamole, queso, beverages and a rotating selection of limited-time proteins and menu variations. Steve Ells founded the first Chipotle restaurant on July 13, 1993, in Denver, Colorado. Ells had trained at the Culinary Institute of America and worked as a line cook at Stars in San Francisco, where he observed the popularity of taquerias and Mission-style burrito shops. His initial concept was intended to generate capital for a fine-dining restaurant, but the first Chipotle sold far more burritos than expected. The company subsequently concentrated on expanding the fast-casual format rather than pursuing Ells's original fine-dining plan. Chipotle became an important early participant in the development of fast casual, a restaurant category positioned between traditional fast food and casual dining. Its operating model combined counter service and relatively quick throughput with restaurant preparation, customization and an emphasis on ingredient sourcing. The brand's central philosophy became Food with Integrity, a sourcing and operating platform focused on responsibly raised meat, animal welfare, traceability, supplier standards, ingredient transparency and the avoidance of artificial flavors, colors and preservatives in the food it serves. Chipotle also promotes the use of classic cooking techniques and fresh preparation rather than relying on freezers, can openers or highly processed inputs. McDonald's made a minority investment in Chipotle in 1998, when the chain had 16 Colorado restaurants. The investment helped accelerate expansion beyond Colorado and contributed to growth to more than 500 restaurants by the time McDonald's fully divested in 2006. Chipotle completed its initial public offering in January 2006. After the divestiture, it operated as an independent public company while continuing to expand its company-owned restaurant model. International growth began with Toronto in 2008, followed by additional locations in Canada and Europe. The brand experienced a major reputational and operational crisis during a series of foodborne-illness incidents between 2015 and 2018. These events included investigations involving E. coli, norovirus and other illnesses, and exposed weaknesses in the communication and execution of food-safety procedures. In 2020, Chipotle agreed to pay a $25 million criminal fine and enter a deferred prosecution agreement with the U.S. Department of Justice. The company subsequently invested heavily in food-safety systems, training, oversight and compliance. A leadership transition followed the crisis. Founder Steve Ells left the chief executive role in 2017 and departed the board in 2020. Brian Niccol became chief executive in March 2018 and led a turnaround centered on restaurant execution, digital ordering, delivery, loyalty, menu innovation and improved brand consistency. The Chipotlane mobile-order pickup lane, first tested in 2018, became a major development format. Digital ordering, third-party delivery, loyalty and restaurant automation increasingly became part of the operating model. Chipotle has also tested adjacent concepts, including ShopHouse Southeast Asian Kitchen, Tasty Made burgers, Pizzeria Locale pizza and Farmesa Fresh Eatery bowls. These experiments were discontinued or wound down, leaving the company focused primarily on the Chipotle brand. In 2024 and 2025, the company continued investing in restaurant expansion, technology and automation, including the Autocado avocado-processing prototype, digital ordering infrastructure and experiments involving robotics and delivery technology. As of December 31, 2025, Chipotle reported 4,042 company-owned restaurants, including 3,938 in the United States and 104 international locations, plus 14 international partner-operated restaurants. Its 2025 revenue was approximately $11.9 billion. The company continues to pursue a large domestic expansion program, international development and new restaurant formats while presenting itself as a premium, fresh, customizable alternative to conventional fast food.

History

Chipotle's history began with Steve Ells, a professionally trained chef who studied at the Culinary Institute of America and later worked in San Francisco under chef Jeremiah Tower. While working in San Francisco, Ells became interested in the city's taquerias and large Mission-style burritos. He adapted the format into a restaurant designed to serve substantial, customizable food quickly while retaining a stronger culinary and ingredient orientation than conventional fast food. On July 13, 1993, Ells opened the first Chipotle Mexican Grill in a former ice-cream shop near the University of Denver in Colorado. His father supplied an $85,000 loan, and the original financial plan assumed that the restaurant would need to sell roughly 107 burritos per day to become profitable. Instead, the restaurant reportedly sold more than 1,000 burritos per day after its first month. A second location opened in 1995 using cash flow from the first restaurant, and a third followed with the assistance of a Small Business Administration loan. Ells's father later invested an additional $1.5 million, while a formal board and business plan helped the company raise another $1.8 million. Ells initially intended to use Chipotle's earnings to finance a fine-dining restaurant. The early success of the burrito business changed that plan. Chipotle expanded within Colorado and opened its first restaurant outside the state in Kansas City, Missouri, in 1998. That same year, McDonald's made a minority investment. McDonald's became Chipotle's largest investor by 2001, giving the young chain access to capital and operational resources that supported rapid growth. Chipotle expanded from 16 restaurants in 1998 to more than 500 by the middle of the next decade. The company's growth helped establish fast casual as a distinct restaurant category. Chipotle's counter-service line, visible food preparation, high degree of customization and positioning around fresh ingredients differentiated it from both drive-through fast food and full-service casual restaurants. The company also developed Food with Integrity, a sourcing philosophy emphasizing animal welfare, responsibly raised meat, ingredient traceability and relationships with suppliers that could meet its standards. This approach became central to the brand's identity and marketing. Chipotle went public on January 26, 2006. Strong demand before the offering led the company to increase its offering price twice. The stock rose sharply on its first trading day, and IPO proceeds supported additional restaurant development. Later in 2006, McDonald's completed its divestiture of Chipotle as part of a broader strategy to leave non-core restaurant investments. Chipotle became an independent public company, while retaining a company-owned operating model rather than relying extensively on franchising. The first Chipotle outside the United States opened in Toronto in 2008. The company continued developing locations in Canada and later in the United Kingdom, France and Germany. In 2009, Monty Moran became co-chief executive with Ells, while retaining the president role. The company grew rapidly during the late 2000s and early 2010s, receiving favorable attention for its food and service model and serving hundreds of thousands of customers daily. Chipotle also attempted to diversify into other cuisines and restaurant formats. It backed Soul Daddy, an unsuccessful soul-food concept, and opened ShopHouse Southeast Asian Kitchen in 2011. It later pursued Pizzeria Locale, a pizza concept, and Tasty Made, a burger concept. These experiments did not achieve the desired scale or financial performance. ShopHouse closed in 2017, Tasty Made closed in 2018, the remaining Pizzeria Locale locations were wound down in 2023, and the Farmesa Fresh Eatery bowl concept was abandoned in 2024. The most difficult period in Chipotle's history came between 2015 and 2018, when multiple foodborne-illness events damaged customer trust and disrupted sales. Public-health investigations included E. coli outbreaks and incidents involving norovirus and other illnesses. The company closed restaurants, revised food-handling procedures, increased training and created additional food-safety oversight. In 2020, the Department of Justice announced a $25 million criminal fine and a three-year deferred prosecution agreement related to outbreaks that sickened more than 1,100 people. The settlement described the penalty as the largest criminal fine in a food-safety case at that time. Leadership changed during the recovery. Moran left the co-chief executive position in 2016, Ells became sole chief executive, and Ells announced his departure as CEO in 2017. Brian Niccol, previously associated with Taco Bell, became Chipotle's CEO in March 2018. His tenure emphasized operational discipline, digital ordering, loyalty, delivery, restaurant development and renewed marketing. Chipotle began testing Chipotlane in 2018, creating a mobile-order pickup lane that later became a major restaurant format. The company also moved its headquarters from Denver to Newport Beach in 2018, with some corporate functions consolidated in Ohio. Ells left the board and ended his formal relationship with Chipotle in March 2020. Under Niccol, the company expanded digital sales, introduced new menu items and strengthened its rewards program. It also increased investment in restaurant technology, including automated kitchen equipment, digital make lines and experiments involving robotics. In 2024, the company announced Autocado, a collaboration with Vebu intended to automate parts of avocado preparation. In 2025, it announced additional international ambitions, digital campaigns and a planned drone-delivery test with Zipline. Scott Boatwright became interim CEO in August 2024 and was appointed permanent CEO in November 2024. The current company combines a large company-owned restaurant base with a growing digital and technology platform. The 2025 Form 10-K reported 4,042 company-owned restaurants at year-end, along with 14 international partner-operated restaurants. Chipotle's continuing strategy is to expand access through new locations, Chipotlane formats, international development, digital ordering, loyalty and operational technology while maintaining its Food with Integrity positioning.

2025
2025 restaurant network exceeds 4,000 company-owned locations
[1]Chipotle Mexican Grill 2025 Form 10-Ksec.gov
Chipotle reports 4,042 company-owned restaurants at December 31, 2025, plus 14 international partner-operated locations.
2024
Autocado collaboration announced
[11]Autocado collaboration announcednewsroom.chipotle.com
Chipotle and Vebu announce an automated avocado-processing prototype for guacamole preparation.
2024
Scott Boatwright becomes CEO
[3]Chipotle Managementir.chipotle.com
Boatwright serves as interim CEO from August and is appointed permanent CEO in November.
2023
Expansion target raised to 7,000 locations
[10]Chipotle Mexican Grill Wikipedia articleen.wikipedia.org
Chipotle announces a long-term goal of reaching approximately 7,000 restaurants, with emphasis on smaller cities and towns.
2020
Food-safety settlement
[8]U.S. Department of Justice food-safety settlementjustice.gov
Chipotle agrees to a $25 million criminal fine and a deferred prosecution agreement concerning foodborne-illness outbreaks.
2020
Steve Ells leaves the board
[10]Chipotle Mexican Grill Wikipedia articleen.wikipedia.org
Ells resigns as chairman and departs the board, ending his formal involvement with the company.
2018
Brian Niccol becomes CEO
[10]Chipotle Mexican Grill Wikipedia articleen.wikipedia.org
Brian Niccol becomes chief executive, beginning a turnaround focused on operations, digital ordering and brand revitalization.
2018
Chipotlane testing begins
[10]Chipotle Mexican Grill Wikipedia articleen.wikipedia.org
Chipotle begins testing dedicated mobile-order pickup lanes designed to improve convenience and restaurant throughput.
2017
Founder leaves chief executive role
[10]Chipotle Mexican Grill Wikipedia articleen.wikipedia.org
Steve Ells announces that he will step down as CEO as the company seeks new leadership during its recovery.
2015
Food-safety crisis begins
[9]CDC E. coli investigationarchive.cdc.gov
Multistate foodborne-illness investigations, including STEC O26 infections, create a major operational and reputational crisis.
2011
ShopHouse launches
Chipotle opens ShopHouse Southeast Asian Kitchen as an experimental adjacent restaurant concept.
2008
First international restaurant
[10]Chipotle Mexican Grill Wikipedia articleen.wikipedia.org
Chipotle opens its first restaurant outside the United States in Toronto, Canada.
2006
Initial public offering and McDonald's divestiture
[10]Chipotle Mexican Grill Wikipedia articleen.wikipedia.org
Chipotle completes its IPO in January, and McDonald's fully exits its investment later that year.
2001
McDonald's becomes largest investor
[10]Chipotle Mexican Grill Wikipedia articleen.wikipedia.org
McDonald's becomes Chipotle's largest investor, providing capital that supports rapid expansion.
1998
Expansion beyond Colorado and McDonald's investment
[10]Chipotle Mexican Grill Wikipedia articleen.wikipedia.org
Chipotle opens its first restaurant outside Colorado and receives a minority investment from McDonald's.
1995
Second restaurant opens
[10]Chipotle Mexican Grill Wikipedia articleen.wikipedia.org
Chipotle opens a second location using cash flow from the original restaurant.
1993
First Chipotle restaurant opens in Denver
[10]Chipotle Mexican Grill Wikipedia articleen.wikipedia.org
Steve Ells opens the first Chipotle Mexican Grill near the University of Denver, establishing the made-to-order fast-casual format.

Products and positioning

Premium fast-casual restaurant brand centered on fresh preparation, customer customization, Mexican-inspired food, digital convenience and responsibly sourced ingredients.

Main entrée · 1993
Burritos
Large, made-to-order flour-tortilla entrées assembled on the service line with a customer-selected protein, rice, beans, salsa, cheese, sour cream, lettuce and other available toppings. The burrito is the format most closely associated with Chipotle's early Mission-style inspiration.
Main entrée · 1993
Burrito bowls
Customizable bowls containing the same broad ingredient components used in burritos but served without a tortilla. Bowls support the brand's emphasis on personalization and appeal to customers seeking lower-carbohydrate or gluten-free meal formats.
Main entrée · 1993
Tacos
Soft or crispy tacos assembled with customer-selected proteins, beans, rice, salsas, cheese, lettuce and other toppings. Tacos extend Chipotle's modular menu system into a smaller, multi-item entrée format.
Main entrée · 2000
Quesadillas
A grilled flour-tortilla entrée built around melted cheese and a selected protein or other fillings. Chipotle has increasingly supported quesadilla ordering through digital channels and standardized preparation procedures.
Main entrée · 2000
Salads
Salad entrées use greens as the base and can be customized with proteins, beans, rice, salsas, dressings and toppings. They give the brand a lighter-format alternative while retaining its build-your-own service structure.
Plant-based protein · 2013
Sofritas
A seasoned plant-based protein made from braised tofu and used as a filling for burritos, bowls, tacos and salads. Sofritas broadened Chipotle's menu for vegetarian and plant-forward customers.
Side and accompaniment · 1993
Chips and guacamole
Freshly prepared tortilla chips served with guacamole, one of Chipotle's most recognizable side offerings. Guacamole preparation has also become a focus of the company's ingredient and automation initiatives, including the Autocado prototype.
Side and accompaniment · 2017
Chips and queso
Tortilla chips served with queso, a warm cheese-based dip introduced as a menu extension and promoted through digital and seasonal campaigns.
Restaurant service format · 2018
Chipotlane
A dedicated mobile-order pickup lane that allows customers to collect digitally ordered food without using a conventional drive-through ordering window. Chipotlane became a central element of new restaurant development and digital convenience.

Controversies

2026
Chipotle stops serving potentially affected jalapeños
Chipotle said it stopped serving the potentially affected jalapeños and switched suppliers amid the salmonella outbreak investigation. The company stated that it halted service of the jalapeños that could have been affected and changed its supplier during the investigation into the salmonella outbreak.
Source 1 Source 2
2026
Behne sues Chipotle over alleged Salmonella infection
Kristen Behne filed a lawsuit against Chipotle, alleging that a burrito bowl from a Minnesota restaurant caused a Salmonella infection and subsequent sepsis. The complaint accuses Chipotle of product liability, negligence and violations of Minnesota food-safety law; the allegations are not presented as a court determination.
Source
2026
Chipotle removes outbreak-linked jalapenos from restaurants
Chipotle said it proactively removed jalapenos from a particular grower and common lot from restaurants where they had been distributed, and replaced them with product from different growers, after learning of a potential salmonella outbreak in the supply chain.
Source
2026
Taylor Farms recalls jalapeño-containing prepared foods over salmonella risk
Taylor Farms voluntarily recalled prepared foods containing jalapeños, including salsas and guacamole, across about 20 U.S. states after distributor Coast Citrus notified it of a fresh jalapeño recall. The products were sold at retailers including Walmart, Kroger, Whole Foods, Target, Trader Joe's and Hannaford. Taylor Farms said it stopped sourcing from a Sinaloa farm identified as a potential source of the salmonella outbreak, and that no illnesses had been linked to its recalled products.
Source
2021
New York City agency sues Chipotle over worker scheduling and sick leave
The New York City Department of Consumer and Worker Protections sued Chipotle, alleging violations of the city's Fair Work Week law and paid sick leave rules and seeking more than $150 million for workers and nearly $300 million in civil penalties. Chipotle said the proceeding was a dramatic overreach and that it would vigorously defend itself.
Source
2021
Chipotle New York City employees plan Halloween promotion strike
Chipotle employees in New York City joined the “Striketober” movement and planned a strike protesting the company’s Halloween “Boorito” promotion and working conditions. Local 32BJ alleged that Chipotle cut hours, overworked staff, and failed to pay workers’ premiums; the article describes the Sunday afternoon walkout as planned.
Source
2020
Criminal food-safety settlement
The Department of Justice announced that Chipotle agreed to pay a $25 million criminal fine and enter a three-year deferred prosecution agreement related to foodborne-illness outbreaks that sickened more than 1,100 people between 2015 and 2018. The agreement required an enhanced food-safety compliance program.
Source
2020
Chipotle settles Massachusetts labor violations
Chipotle agreed to a settlement involving restitution and penalties for estimated child labor and other state wage-and-hour violations at its Massachusetts locations. The company accepted the civil citations and, according to the attorney general’s office, had since come into compliance with state child labor laws.
Source
2020
Massachusetts imposes $1.3 million fine on Chipotle
Massachusetts Attorney General Maura Healey announced a $1.3 million fine against Chipotle over more than 13,000 child labor violations at its Massachusetts restaurants. The settlement total was reported as closer to $2 million, including penalties for other violations and a voluntary $500,000 payout to a state youth worker fund.
Source 1 Source 2
2019
Chipotle agrees to settle GMO marketing lawsuit
Chipotle Mexican Grill agreed to pay $6.5 million to settle allegations that it misleadingly marketed its food as free of genetically modified organisms. The agreement provides eligible class members meal credits or cash payments under specified conditions.
Source

Marketing campaigns

2025Ingredient Quest
United States · Canada
Chipotle launched a Roblox experience in which users collected virtual cards representing the brand's ingredients and completed burrito-building activities. The program was paired with Cinco de Mayo delivery and free-food promotions.
Outcome. The initiative targeted younger digital audiences and presented the brand's ingredient story through an interactive gaming format.
Source
2025Summer of Extras
United States
A three-month rewards promotion offered more than $1 million in free burritos to Chipotle Rewards members and used food offers to increase loyalty engagement during the summer period.
Outcome. The program emphasized loyalty membership and promotional accessibility while supporting the company's digital customer relationship strategy.
Source
2024Team Chipotle
United States
Team Chipotle featured favorite orders from athletes and made those orders available as limited-edition selections through Chipotle's digital channels.
Outcome. The activation connected sports personalities with menu customization and encouraged customers to try athlete-associated orders.
Source
2021A Future Begins
United States
A short film featuring music by Kacey Musgraves presented farming as a generational vocation and highlighted Chipotle's effort to support younger farmers who meet its sourcing standards.
Outcome. The campaign connected Chipotle's sourcing message with farmer succession, local agriculture and the company's Cultivate Foundation activities.
Source
2019Real Foodprint
United States
Real Foodprint used an online calculator to estimate selected environmental benefits associated with Chipotle's sourcing practices, including comparisons involving carbon, water, soil and organic-support measures.
Outcome. The initiative gave the Food with Integrity platform a more data-oriented consumer interface and linked menu choices to sustainability claims.
Source
2013The Scarecrow
United States
The Scarecrow campaign used an animated film and a mobile game to contrast industrial food production with a more humane and craft-oriented food system. Chipotle positioned the campaign around its belief that food should be prepared from recognizable ingredients and sourced with greater care.
Outcome. The campaign generated substantial earned media and reinforced Chipotle's differentiation from conventional fast food, while also attracting debate about the simplicity of its portrayal of industrial agriculture.
Source
2011Back to the Start
United States
An animated short film portrayed a farmer moving away from industrialized production and returning to more sustainable agricultural practices. The campaign reinforced Chipotle's Food with Integrity message and won broad attention for treating a restaurant advertisement as a story-driven cultural piece.
Outcome. The campaign strengthened Chipotle's association with ethical sourcing and sustainability and became one of the brand's best-known early purpose-led marketing efforts.
Source

Brand decisions

2025
Pursue entry into MexicoStrategy
Background
Chipotle sought to extend its international presence into a major Latin American market while remaining focused on its core brand.
Action taken
The company announced plans to open a restaurant in Mexico by early 2026.
Aftermath
The announcement represented a new geographic expansion effort; the available material does not confirm the subsequent opening status.
Source
2025
Delivery technology partnershipStrategy
Background
Chipotle continued experimenting with digital convenience and alternative delivery models as its restaurant network expanded.
Action taken
The company announced plans to test drone delivery through a partnership with Zipline in the greater Dallas area.
Aftermath
The plan positioned Chipotle as an early restaurant adopter of autonomous delivery technology, although the available material does not establish the scale of commercial deployment.
Source
2024
Autocado avocado-processing prototypeProduct launch
Background
Avocado preparation is labor-intensive and central to one of Chipotle's most popular side offerings.
Action taken
Chipotle partnered with Vebu to test an automated system intended to peel, core and cut avocados for guacamole preparation.
Aftermath
The prototype formed part of Chipotle's broader exploration of robotics and restaurant automation, although the source material does not establish a full nationwide deployment.
Source
2023
Raise long-term restaurant expansion targetStrategy
Background
Chipotle identified substantial whitespace in the United States, particularly in smaller cities and towns where competing restaurant chains had traditionally held stronger coverage.
Action taken
The company raised its long-term development ambition to approximately 7,000 restaurants from a previous goal of 6,000.
Aftermath
The strategy increased emphasis on new formats, Chipotlane-equipped sites and development outside major metropolitan areas.
Source
2020
Implement enhanced food-safety compliance programStrategy
Background
The company entered a deferred prosecution agreement after federal prosecutors brought charges related to foodborne-illness outbreaks.
Action taken
Chipotle agreed to pay a criminal fine and strengthen food-safety training, reporting, auditing, restaurant procedures and oversight.
Aftermath
Food safety became a more formalized enterprise function with board and advisory oversight, while the company continued to rebuild customer confidence.
Criminal fine. $25 million (2020 settlement)
Source
2018
Test Chipotlane mobile-order pickup lanesStrategy
Background
Chipotle sought to improve digital-order convenience and increase throughput without adopting a conventional drive-through ordering model.
Action taken
The company began testing Chipotlane, a dedicated pickup lane for orders placed through the app or website.
Aftermath
Chipotlane became a standard feature in many new restaurants and an important part of Chipotle's digital and development strategy.
Source
2018
Relocate headquarters to Newport BeachStrategy
Background
Chipotle sought to consolidate corporate functions and establish a headquarters in Southern California while retaining an office presence in Columbus, Ohio.
Action taken
The company announced that it would move its headquarters from Denver to Newport Beach, California, affecting approximately 400 workers.
Aftermath
The relocation was completed as Chipotle transitioned away from its historic Denver corporate base.
Source
2014
Raise menu prices after a multiyear intervalPrice change
Background
The company cited rising costs for steak, avocados and cheese after nearly three years without a broad menu-price increase.
Action taken
Chipotle announced a menu-price increase to be phased in from the end of the second quarter through the end of the third quarter of 2014.
Aftermath
The decision reflected the company's effort to protect restaurant economics while maintaining its ingredient standards.
Source
2006
Separate from McDonald's ownershipM&A
Background
McDonald's pursued a broader strategy of divesting non-core restaurant businesses and chose to exit Chipotle.
Action taken
McDonald's fully divested its Chipotle investment in October 2006.
Aftermath
Chipotle operated thereafter as an independent public company and retained a primarily company-owned restaurant model.
McDonald's reported investment proceeds relative to investment. Approximately $360 million invested by McDonald's → Approximately $1.5 billion received on divestiture (1998–2006)
Source
2006
Complete initial public offeringStrategy
Background
Chipotle had approximately 500 restaurants and strong demand ahead of its public offering.
Action taken
Chipotle completed its IPO on January 26, 2006, with shares listed on the New York Stock Exchange under CMG.
Aftermath
The stock rose sharply on its first trading day, and proceeds were used to fund restaurant growth.
Source

Showing the 10 most recent.

Recent events

2026
Chipotle reports full-year 2025 revenue of approximately $11.9 billion[2]Chipotle 2025 Full-Year Resultsir.chipotle.com
Other
Chipotle reported 2025 revenue of approximately $11.9 billion, 4,056 total restaurants including partner-operated locations, and continued expansion of Chipotlane-equipped restaurants.
2026
Chipotle appoints new senior legal, human resources and food-safety leadership[3]Chipotle Managementir.chipotle.com
Leadership change
Ilene Eskenazi became Chief Legal and Human Resources Officer and Kerry Bridges became Chief Food Safety Officer in January 2026, according to the company management roster.
2026
Chipotle expands executive technology and operations structure[3]Chipotle Managementir.chipotle.com
Leadership change
The company’s current leadership structure includes a President and Chief Strategy and Technology Officer, Chief Operating Officer and Chief Digital Officer as it scales its restaurant and digital network.
2025
Chipotle announces Ingredient Quest on Roblox[17]Ingredient Questnewsroom.chipotle.com
Campaign · Other
Chipotle launched a Roblox experience built around collecting virtual cards representing its ingredients and paired the initiative with Cinco de Mayo food offers and free burrito rewards.
2025
Chipotle introduces Summer of Extras[18]Summer of Extrasnewsroom.chipotle.com
Campaign · Pricing
The company announced a three-month rewards-member promotion offering more than $1 million in free burritos in the United States.
2025
Chipotle announces expansion into Mexico[10]Chipotle Mexican Grill Wikipedia articleen.wikipedia.org
M&A
Chipotle announced plans to open a restaurant in Mexico by early 2026 as part of a broader effort to enter additional markets in the region.
2025
Chipotle and Zipline plan drone delivery test in Dallas[10]Chipotle Mexican Grill Wikipedia articleen.wikipedia.org
Product launch
Chipotle announced a partnership with Zipline to explore drone-based delivery in the greater Dallas area.
2024
Chipotle develops Autocado avocado-processing prototype[11]Autocado collaboration announcednewsroom.chipotle.com
Product launch
Chipotle announced a collaboration with Vebu on Autocado, an automated system designed to peel, core and cut avocados for guacamole preparation in less than 30 seconds per avocado.

Sources149 sources

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