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CHIN-SU

CHIN-SU is a Vietnamese condiment brand established in 2002 by Masan Consumer, known for hot sauces, fish sauces, and specialty seasonings.

Last updated September 15, 2026

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Overview

CHIN-SU is described on its official site as Vietnam's premier condiment brand, established in 2002 by Masan Consumer, with a leading portfolio of hot sauces, fish sauces, and specialty seasonings. The brand states it has expanded into the United States, where its products are available through retail partners and online platforms such as Amazon and Weee!. Its product range includes hot sauce, fish sauce, soy sauce, seasoning granules, and instant pho.

History

CHIN-SU is described as Vietnam's premier condiment brand, established in 2002 by Masan Consumer. According to the brand's Our Story page, Masan Consumer Corporation was founded in Ho Chi Minh City, Vietnam, in 1996, establishing the premium condiment platform on which CHIN-SU would be built, and CHIN-SU chili sauce followed in 2002. The brand states it has successfully expanded into the United States, bringing Vietnamese culinary heritage to modern kitchens, with products available in the United States through retail partners and online platforms such as Amazon and Weee!.

Products and positioning

Vietnam's #1 premium seasoning brand; a leading Vietnamese condiment brand with a #1 hot sauce holding nearly 70% market share.

  • CHIN-SU Hot Sauce Original

  • CHIN-SU Sriracha Hot Sauce

  • Sriracha Hot Sauce For Phở

  • Fish sauce

  • Soy sauce

  • Seasoning granules

  • Instant pho

Sources4 sources

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