Chinese Television System
Chinese Television System, commonly known as CTS, is a Taiwanese terrestrial television broadcaster and public-service media organization.
Last updated October 14, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Chinese Television System, usually abbreviated as CTS, is a Taiwanese terrestrial television broadcaster headquartered in Taipei. Its Chinese name is 華視, while the formal English name is Chinese Television System. The station began broadcasting in 1971 and became one of Taiwan's major free-to-air television networks alongside Taiwan Television, China Television, and Taiwan Television Enterprise's other historical competitors. Its programming has included general entertainment, drama, variety shows, educational content, cultural programming, news, current affairs, sports, and public-information broadcasts. CTS was established during Taiwan's period of state-influenced broadcasting, with institutional links to government education and national-defense authorities. In its early decades, the station served both as a general television network and as a vehicle for educational and public-information programming. This dual role helped distinguish it from purely commercial broadcasters, even though CTS also carried popular entertainment and advertising-supported programming. The network's programming history is associated with Taiwanese television dramas, variety formats, news coverage, and programs intended for school, cultural, or civic audiences. The liberalization and commercialization of Taiwan's media environment in the late twentieth century increased competition from cable television, satellite services, and privately operated channels. CTS responded by expanding and updating its programming mix while retaining terrestrial broadcasting as its core identity. Like other legacy free-to-air stations, it subsequently adopted digital transmission and developed additional distribution outlets, including high-definition and online services where available. Its brand has continued to be used across television programming, news operations, archival material, and digital media. CTS became part of Taiwan's public broadcasting structure through the Taiwan Broadcasting System. This framework brought CTS into closer institutional association with other public-service broadcasters while preserving its separate channel identity and operating history. The network remains a recognizable Taiwanese media brand, particularly for viewers familiar with its long-running news, entertainment, educational, and drama programming. Its role today combines terrestrial television, public-service communication, content production, and digital distribution. Detailed information about its current corporate governance, ownership percentages, senior leadership, and financial performance is not included here because reliable, current source material was not established for those fields.
History
Chinese Television System was founded in Taiwan in 1971 as a terrestrial television broadcaster. Its creation reflected the institutional structure of Taiwan's broadcasting sector at the time, in which major television services had strong connections with public authorities and state-related organizations. CTS developed a general television schedule but also carried educational, cultural, and public-information material, giving it a broader institutional remit than a narrowly commercial entertainment channel. During the 1970s and 1980s, CTS became one of Taiwan's principal free-to-air television networks. It produced and transmitted a mixture of news, dramas, variety shows, educational programs, cultural features, sports, and other locally relevant content. The network's terrestrial reach made it an important mass medium before the large-scale expansion of cable and satellite television. Its programming contributed to the development of Taiwan's television production industry and helped establish the CTS name in household media consumption. Taiwan's media market changed substantially from the late 1980s onward. The growth of cable television, the emergence of additional channels, changing broadcasting regulations, and increasing competition for advertising and audiences challenged the established terrestrial networks. CTS adjusted its schedule and production strategy while maintaining its free-to-air identity. The broadcaster also participated in the transition from analog to digital transmission, a process that enabled improved picture quality and additional digital distribution options. In the 2000s, CTS became associated with the Taiwan Broadcasting System, Taiwan's public broadcasting framework. This institutional change placed the network within a broader public-service media structure while leaving CTS as a distinct broadcaster with its own name, channel history, content archive, and audience recognition. The network continued to combine news and current affairs with drama, entertainment, education, culture, and special programming. In the contemporary media environment, CTS operates as a legacy Taiwanese television brand whose presence extends beyond a single terrestrial signal. Its content and brand identity can be encountered through television, digital video, online services, and archived programming, subject to current distribution arrangements. CTS remains significant as one of Taiwan's historic free-to-air broadcasters and as a public-service-oriented participant in the Taiwan Broadcasting System. Current executive appointments, detailed shareholding, and recent operating figures require verification against official corporate or public-broadcasting disclosures and are therefore not stated here.
- 2006
Association with the Taiwan Broadcasting System
[2]CTS becomes part of Taiwan's broader public broadcasting structure through the Taiwan Broadcasting System.
- 1971
CTS begins broadcasting
[1]Chinese Television System is established and begins operations as a Taiwanese terrestrial television broadcaster.
Digital distribution expansion
[3]CTS participates in the shift from traditional analog terrestrial television toward digital and online distribution. A precise completion year is not supplied here.
Products and positioning
A long-established Taiwanese free-to-air broadcaster with a public-service orientation and a broad general-programming portfolio.
Free-to-air television broadcasting · 1971
CTS terrestrial television
The core CTS service is a Taiwanese terrestrial television network. Its general schedule has historically combined news, drama, variety, educational, cultural, sports, and public-information programming. The service is part of the country's legacy free-to-air broadcasting system and has adapted to digital transmission and changing audience distribution habits.
Television news
CTS news and current affairs
CTS produces and distributes news and current-affairs content as part of its public-facing television role. Coverage is intended for Taiwanese audiences and complements the network's entertainment, drama, educational, and cultural output. The precise names and schedules of current programs can change over time.
Television entertainment · 1971
CTS drama and entertainment
Drama, variety, and entertainment programming has been a central part of CTS's general-audience identity since its establishment. This category includes locally produced and acquired television content, although the current program lineup varies by season and distribution platform.
Educational television · 1971
CTS educational and cultural programming
CTS has historically carried educational, cultural, and public-information material in addition to commercial-style entertainment. These programs reflect the broadcaster's institutional history and public-service orientation, although individual titles and schedules have changed across different periods.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/chinese-television-system · Editorial policy · How profiles are compiled