China Plastic & Rubber Journal

China Plastic & Rubber Journal, commonly abbreviated as CPRJ, is a Chinese trade magazine focused on the plastics and rubber industries. It has been published since 1982 and is issued on a bimonthly basis. The publication is aimed at qualified professionals and industry decision-makers rather than a general consumer audience, positioning it as a specialist information and advertising channel for companies involved in plastics, rubber, processing equipment, materials, manufacturing, and related industrial services. The journal is published by Adsale Publishing Limited, a company associated with trade-media and exhibition activities serving industrial markets. CPRJ's role extends beyond conventional magazine publishing: it is connected with the wider professional communications ecosystem surrounding major plastics and rubber exhibitions. The publication has been appointed the official publication of Chinaplas, a major international exhibition for the plastics and rubber industries. This appointment gives the journal a formal editorial and promotional presence around one of the sector's most significant trade events in Asia. CPRJ uses controlled circulation to target relevant professional readers. The cited circulation is approximately 29,760 copies per issue, with another reference giving a closely related figure of 29,670 copies per issue. Because the available reference material presents both figures without a clear date or reconciliation, the exact current circulation should be treated as unconfirmed. In addition to regular circulation, the journal is distributed at more than 30 major local and international trade shows, including Chinaplas, K, and NPE. This event-based distribution is designed to place the publication directly in front of exhibitors, buyers, engineers, managers, and other visitors attending industry gatherings. The publication's commercial value therefore rests on targeted reach rather than mass-market scale. For advertisers, CPRJ provides access to a concentrated professional audience and additional exposure through trade-show distribution. Reference material states that its combined show presence can provide access to roughly one million trade-show visitors, although this figure describes the audience associated with distribution across events and should not be interpreted as the journal's paid circulation. CPRJ's brand identity is consequently tied to technical trade information, industrial networking, exhibition participation, and business-to-business marketing. The available sources do not provide a detailed account of its editorial departments, ownership structure beyond the publisher, named editors, subscription pricing, or specific regular columns. They also do not establish a precise headquarters location or a separately documented digital-product portfolio. Its principal documented offering remains the bimonthly China Plastic & Rubber Journal, supported by its official- publication relationship with Chinaplas and distribution at other major plastics and rubber trade shows.

China Plastic & Rubber Journal was established in 1982 as a specialist publication serving China's plastics and rubber industries. From its inception, it operated in the business-to-business publishing space, addressing professionals and industrial decision-makers rather than general-interest readers. Its subject area places it within a manufacturing ecosystem that includes polymer materials, plastics processing, rubber production, machinery, equipment, components, technology providers, and industrial services. The journal is published by Adsale Publishing Limited. The available reference material does not document the circumstances of its founding, the identities of its founders, or a detailed chronology of editorial leadership. It does, however, identify the publication as a long-running Chinese trade journal and describes its continuing role in professional communications for the sector. CPRJ's publishing model is based on bimonthly issues and controlled circulation. A cited circulation figure is approximately 29,760 copies per issue, while another version of the reference gives 29,670 copies. No publication date or audited circulation document is supplied for either number, so the figures are best understood as historical or reference-period indicators rather than confirmed current statistics. The controlled-circulation model reflects the journal's focus on reaching qualified industry readers. An important development in the publication's history was its appointment as the official publication of Chinaplas, a major exhibition serving the plastics and rubber industries in Asia. This association strengthened the journal's connection with exhibition audiences and positioned it as part of the professional media environment surrounding a major industry event. The relationship also supports the journal's advertising and readership proposition by linking its content and distribution to a concentrated gathering of manufacturers, suppliers, buyers, engineers, and business executives. Over time, CPRJ also expanded its physical reach through distribution at more than 30 significant local and international trade shows. The cited examples include Chinaplas, K, and NPE. These events span important regional and global markets for plastics and rubber technology. Through this network, the journal reaches readers outside its regular controlled-circulation base and offers advertisers additional contact with trade-show participants. Reference material associates these events with access to approximately one million visitors in aggregate, although the source does not specify the methodology, time period, or whether the figure refers to total event attendance rather than verified journal readership. The available sources provide limited information about later digital transformation, editorial strategy, staffing, language editions, subscription operations, or corporate restructuring. The publication's website indicates an online presence, but the supplied material does not establish a complete chronology of web products or digital services. On the documented evidence, CPRJ remains best characterized as an established Chinese industrial trade-media brand whose core identity is its bimonthly journal, supported by its publisher's exhibition and advertising relationships.

• 1982

  Publication begins

  [1]China Plastic & Rubber Journalen.wikipedia.org

  China Plastic & Rubber Journal begins publication as a specialist Chinese trade journal serving the plastics and rubber industries.

• Becomes an official Chinaplas publication

  [1]China Plastic & Rubber Journalen.wikipedia.org

  CPRJ is appointed the official publication of Chinaplas, strengthening its role in the media and communications program surrounding the plastics and rubber exhibition.

• Expands trade-show distribution

  [1]China Plastic & Rubber Journalen.wikipedia.org

  The journal is distributed at more than 30 major local and international trade shows, including Chinaplas, K, and NPE.

A specialist business-to-business trade publication for professionals and decision-makers in the plastics and rubber industries, combining controlled magazine circulation with distribution at major international and regional trade shows.

• B2B trade magazine · 1982

  China Plastic & Rubber Journal

  The core CPRJ product is a bimonthly Chinese-language trade publication for the plastics and rubber industries. It is intended for qualified professionals and decision-makers and functions as both an industry information channel and an advertising medium for suppliers serving plastics, rubber, materials, machinery, equipment, and related manufacturing activities. The publication is distributed through controlled circulation and is additionally made available at major industry exhibitions and trade shows.

• Build an exhibition-linked trade-media modelStrategy

  Background

  The publication operates in a specialist business-to-business market where access to qualified industrial audiences is more important than general consumer reach.

  Action taken

  CPRJ established an official-publication relationship with Chinaplas and developed distribution at more than 30 major plastics and rubber trade shows, including K and NPE.

  Aftermath

  The strategy expanded the journal's event-based visibility and created additional exposure for advertisers among trade-show exhibitors and visitors. The available sources do not quantify the resulting revenue or readership change.

  Source

1. 1China Plastic & Rubber Journalen.wikipedia.org
2. 2China Plastic & Rubber Journal official websiteadsalecprj.com