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Chimelong

A Chinese tourism and leisure group operating theme parks, wildlife parks, water parks, hotels, restaurants, and resort destinations.

Last updated October 12, 2026

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Overview

Chimelong is a Chinese tourism and leisure enterprise headquartered at Guangzhou Chimelong Tourist Resort in Panyu District, Guangzhou, Guangdong. The group owns and operates a portfolio of integrated entertainment destinations that combine theme parks, wildlife attractions, water parks, circus and theatrical venues, hotels, restaurants, and related hospitality businesses. Its principal operating centers are in Guangzhou and Zhuhai, with a newer forest-resort development in Qingyuan. The business traces its origins to 1989, when Su Zhigang established Xiangjiang Restaurant in Panyu. The catering operation was later developed into Xiangjiang Hotel in 1994. After researching safari parks outside China, Su pursued the idea of creating a private zoological attraction that would allow Chinese visitors to see wildlife without traveling overseas. This strategy led to the creation of Xiangjiang Safari Park, later known as Chimelong Safari Park, and established the group's characteristic combination of animal conservation, public exhibition, entertainment, and hospitality. Guangzhou remains the group's historic base and contains Chimelong Tourist Resort. Its attractions include Chimelong Paradise, a major amusement park known for large-scale roller coasters; Chimelong Water Park; Chimelong Safari Park; Chimelong Birds Park; and Chimelong International Circus. The Guangzhou complex also includes Chimelong Hotel, Chimelong Panda Hotel, and Panyu Xiangjiang Hotel. The resort model encourages visitors to combine multiple attractions and stay on site rather than treating each park as a separate day-trip business. Chimelong expanded into Zhuhai through Chimelong International Ocean Tourist Resort in Hengqin. The resort opened in 2014 and is centered on Chimelong Ocean Kingdom, an ocean-themed attraction supported by circus and theatrical venues, hotels, and other resort facilities. Its hospitality portfolio includes Chimelong Hengqin Bay Hotel, Chimelong Penguin Hotel, Chimelong Circus Hotel, Chimelong Ying Hai Hotel and Apartments, and Chimelong Spaceship Hotel. The Zhuhai development broadened Chimelong's positioning from a Guangzhou-centered wildlife and amusement operator into a multi-destination resort group. The group has also developed Chimelong Qingyuan Forest Resort in Qingyuan, Guangdong. The resort opened in early 2025 and includes Chimelong Forest Kingdom, a large aviary, and a cluster of themed hotels named after animals. The development is described as including an 88-metre Giraffe Castle, a five-hectare aviary, and four hotels planned to provide 3,500 rooms in total. These projects illustrate Chimelong's continuing emphasis on destination-scale developments rather than standalone rides or attractions. Chimelong's brand positioning rests on family-oriented leisure, animal and ocean themes, high-capacity attractions, resort accommodation, and integrated visitor experiences. Its principal geographic market is China. Publicly available reference material does not establish a stock-market listing, ownership structure beyond the group's private-company description, current executive roster, consolidated financial results, or an official corporate website URL. The brand remains active and is associated with one of China's leading amusement-park and integrated-resort operators.

History

Chimelong's history began in Panyu, Guangzhou, where Su Zhigang established Xiangjiang Restaurant in 1989. The venture was later upgraded into Xiangjiang Hotel in 1994, giving the emerging group an early foundation in catering and hospitality. The move from food service into destination tourism shaped the company's later integrated-resort model, in which accommodation, dining, entertainment, and visitor attractions operate together. Su subsequently conducted field research at safari parks overseas and developed the idea of creating a private zoo in China. The stated objective was to give Chinese visitors access to wildlife from around the world without requiring international travel. This effort resulted in the establishment of Xiangjiang Safari Park in Guangzhou, which later became Chimelong Safari Park. The wildlife park became a defining part of the brand and helped distinguish Chimelong from amusement operators focused principally on rides. The Guangzhou portfolio expanded into a broader tourist resort. Guangzhou Chimelong Tourist Resort came to include Chimelong Safari Park, Chimelong Paradise, Chimelong Water Park, Chimelong Birds Park, and Chimelong International Circus, together with several hotels. The combination allowed the group to serve different visitor interests, including wildlife viewing, thrill rides, water-based recreation, circus performances, and short-stay resort tourism. Chimelong Paradise became associated with major roller-coaster attractions, while the animal parks reinforced the group's wildlife-centered identity. In 2014, Chimelong opened Chimelong International Ocean Tourist Resort in Hengqin, Zhuhai. The development was centered on Chimelong Ocean Kingdom and added a second major destination outside Guangzhou. The Zhuhai complex broadened the group's thematic range from terrestrial wildlife and conventional amusement parks to marine life and ocean-themed entertainment. Its supporting assets included circus and theater venues and multiple hotels, including Chimelong Hengqin Bay Hotel and Chimelong Penguin Hotel. The resort represented a significant development in Chimelong's strategy of building complete destinations rather than isolated attractions. Chimelong's later expansion included the Qingyuan Forest Resort in Guangdong, which opened in early 2025. Its principal attraction is Chimelong Forest Kingdom. Reference material describes the development as featuring an 88-metre Giraffe Castle and an aviary occupying five hectares, characterized as the world's largest aviary. Four themed hotels—Giraffe Hotel, Elephant Hotel, Zebra Hotel, and Rhino Hotel—were planned to provide a combined 3,500 rooms. The Qingyuan project extended the group's use of animal identities into both attractions and accommodation. Across its development history, Chimelong has pursued a vertically integrated tourism format. Parks and animal attractions generate day visits, while hotels, restaurants, circus venues, and theaters support longer stays and repeat visitation. The group operates primarily in China and is headquartered within its Guangzhou resort. Public reference material identifies Chimelong as a leading Chinese amusement-park operator but does not provide a verified public-company listing, detailed financial history, or a complete current leadership structure. The available record supports describing Chimelong as an active Chinese tourism group with major resort clusters in Guangzhou, Zhuhai, and Qingyuan.

  • 2025

    Qingyuan Forest Resort opened

    [1]

    Chimelong Qingyuan Forest Resort opened in early 2025 with Chimelong Forest Kingdom, a large aviary, and themed hotels.

  • 2014

    Zhuhai ocean resort opened

    [1]

    Chimelong International Ocean Tourist Resort opened in Hengqin, Zhuhai, with Chimelong Ocean Kingdom as its central attraction.

  • 1994

    Xiangjiang Restaurant developed into Xiangjiang Hotel

    [1]

    The group's early catering business was upgraded into Xiangjiang Hotel, strengthening its hospitality base.

  • 1989

    Xiangjiang Restaurant established

    [1]

    Su Zhigang established Xiangjiang Restaurant in Panyu, Guangzhou, the first enterprise associated with the later Chimelong Group.

  • Xiangjiang Safari Park established

    [1]

    Following overseas safari-park research, Su Zhigang established a private wildlife park in Guangzhou, later known as Chimelong Safari Park.

Products and positioning

A large-scale, family-oriented Chinese leisure and resort brand combining wildlife, ocean, amusement, water-park, live-entertainment, and hospitality experiences.

  • Wildlife park

    Chimelong Safari Park

    Originating as Xiangjiang Safari Park, this Guangzhou wildlife attraction grew from the group's ambition to let Chinese visitors encounter animals from around the world domestically. It is a central part of the Guangzhou resort and one of the attractions most closely associated with Chimelong's animal-focused identity.

  • Theme park

    Chimelong Paradise

    A major amusement park within Guangzhou Chimelong Tourist Resort. Its attraction portfolio includes large thrill rides, including the 10 Inversion Roller Coaster and a Dive Coaster, and it complements the resort's wildlife, water-park, circus, and hotel offerings.

  • Water park

    Chimelong Water Park

    The water-based component of the Guangzhou resort, providing aquatic recreation alongside Chimelong Paradise and the group's wildlife attractions. It forms part of the multi-attraction resort model designed to encourage full-day and multi-day visits.

  • Live entertainment

    Chimelong International Circus

    A circus and live-performance attraction in Guangzhou Chimelong Tourist Resort. It adds scheduled entertainment to the resort's rides and animal parks and is part of Chimelong's broader strategy of combining attractions with theatrical programming.

  • Ocean-themed theme park · 2014

    Chimelong Ocean Kingdom

    The centerpiece of Chimelong International Ocean Tourist Resort in Hengqin, Zhuhai. The park extends Chimelong's animal and family-entertainment approach into marine and ocean themes and is supported by hotels, circus facilities, and theater venues.

  • Forest-themed theme park · 2025

    Chimelong Forest Kingdom

    The principal attraction of Chimelong Qingyuan Forest Resort in Guangdong. The project is presented as a forest and animal-themed destination and is supported by a large aviary and a group of animal-themed hotels.

  • Resort hospitality

    Chimelong hotels

    Chimelong operates or is associated with hotels across its Guangzhou, Zhuhai, and Qingyuan resort clusters. Named properties include Chimelong Hotel, Chimelong Panda Hotel, Chimelong Hengqin Bay Hotel, Chimelong Penguin Hotel, Chimelong Circus Hotel, and the themed hotels planned for Qingyuan.

Controversies

Brand decisions

  • 2025

    Open the Qingyuan Forest ResortProduct launch

    Background

    Chimelong continued its destination-development strategy in Guangdong with a resort centered on forest and animal themes.

    Action taken

    The group opened Chimelong Qingyuan Forest Resort, including Chimelong Forest Kingdom, a large aviary, Giraffe Castle, and four themed hotels.

    Aftermath

    The project extended Chimelong's geographic footprint and expanded its resort portfolio beyond Guangzhou and Zhuhai.

  • 2014

    Expand from Guangzhou into an integrated ocean resortStrategy

    Background

    After developing a Guangzhou-centered portfolio of wildlife, amusement, water, circus, and hotel assets, Chimelong expanded into Hengqin, Zhuhai.

    Action taken

    The group opened Chimelong International Ocean Tourist Resort, centered on Chimelong Ocean Kingdom and supported by hotels and live-entertainment venues.

    Aftermath

    The move created a second major destination and broadened Chimelong's offering from terrestrial wildlife and amusement attractions to ocean-themed tourism.

Recent events

  • 2025

    Chimelong Qingyuan Forest Resort opened[1]

    Other · Product launch

    The Qingyuan Forest Resort in Guangdong opened in early 2025 with Chimelong Forest Kingdom, a major aviary, the Giraffe Castle structure, and a planned cluster of animal-themed hotels.

  • 2014

    Chimelong International Ocean Tourist Resort opened in Zhuhai[1]

    Other · Product launch

    Chimelong's Zhuhai resort in Hengqin opened, expanding the group beyond its Guangzhou base with an ocean-themed destination centered on Chimelong Ocean Kingdom and supported by hotels and live-entertainment facilities.

Sources5 sources

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