Chillaz International GmbH

Chillaz International GmbH is an Austrian outdoor and climbing apparel brand based in Tirol. Founded in 2001 by Ulf Kattnig and Florian Proxauf, the company grew out of a simple observation: established textile brands were not addressing the climbing community's need for stretchy, movement-friendly clothing. Ulf Kattnig had previously worked for a large textile producer in Hong Kong, and that experience shaped the idea of building a brand dedicated to flexibility and comfort for climbers. In its first year, Chillaz won 40 retailers for its new vision — an unusual achievement for a young label. The brand's name reflects a relaxed, authentic lifestyle, and its identity is closely tied to the nature of the Tyrolean Alps. Chillaz designs clothing that combines functionality and comfort with carefully selected materials, aiming to offer freedom of movement while looking good — for climbing at the crag, in the gym, or in everyday life. The product range spans women's, men's, and children's apparel plus accessories, with flagship items such as the Céüse climbing pants, available in extra-long lengths, and the Céüse 2.0 denim and titan versions. Chillaz is a family business. Sandra Kattnig (then Emmer) joined in 2003, the same year Florian Proxauf left to focus on his law studies. Sandra, a passionate climber who competed, taught climbing in school sports, ran a small mountain sports shop, and gave climbing courses, helped build the brand together with Ulf. Their daughter Jeanie later joined the company and now leads marketing. The company emphasizes carefully selected materials, responsible production partners, and short transport routes. As of its 25th anniversary, Chillaz remains a family-run company celebrating a quarter-century of climbing passion and connection to nature. It operates primarily in the German-speaking Alpine market and the broader European outdoor sector, selling through specialty retailers and its own online store.

Chillaz was born in 2001 in Tirol, Austria, founded by Ulf Kattnig and Florian Proxauf. The idea emerged from Ulf Kattnig's experience working for a large textile producer in Hong Kong, where he noticed that many established brands were unwilling to address the climbing community's needs — especially for stretchy, movement-friendly clothing. This insight led to the creation of a brand dedicated to flexibility. In its first year, Chillaz attracted 40 retailers, which was considered unusual at the time for a new label. In 2003, Sandra Kattnig (then Emmer) joined the brand, and Florian Proxauf left to focus on his law studies. Sandra and Ulf then built the brand together. Sandra was a passionate climber who competed, offered climbing in school sports, ran a small mountain sports shop, and gave climbing courses. Her love for climbing eventually brought her to Ulf in Tirol. Over time, the company became a true family business: their daughter Jeanie later joined and now handles marketing with great commitment. The brand name "Chill" stands for the relaxed atmosphere and authentic lifestyle the brand represents. Chillaz has grown over more than 25 years into a family-run company with a clear stance, character, and a deep connection to nature. Its clothing is developed with carefully selected materials, responsible production partners, and short transport routes. The company celebrated its 25th anniversary with gratitude and pride, marking a quarter-century of climbing passion and closeness to nature. Today Chillaz offers women's, men's, and children's apparel plus accessories, with flagship products such as the Céüse climbing pants, available in extra-long lengths, and the Céüse 2.0 denim and titan versions.

• 2003

  Sandra Kattnig (then Emmer) joins; Florian Proxauf leaves to focus on law studies.

• 2001

  Chillaz founded in Tirol by Ulf Kattnig and Florian Proxauf; 40 retailers won in first year.

• Daughter Jeanie joins the company and later leads marketing.

• Chillaz celebrates 25 years of climbing passion and nature connection.

Movement-friendly, nature-inspired climbing and outdoor apparel from a family-run Tyrolean brand.

• Céüse climbing pants

  Robust, elastic climbing pants with high freedom of movement, available in extra-long lengths.

• Céüse 2.0 denim

  Denim version of the Céüse pants for men.

• Céüse 2.0 titan

  Titan colorway of the Céüse 2.0 pants for men.

• Valencia Nature Flow blue T-Shirt

  Women's T-shirt.

• Vogesen Stripe dark green

  Women's shirt.

• Wipptal Mountain Chain mauve

  Women's hoodie.

• Magdalena creme

  Women's long pants.

1. 1Chillaz – 25 Jahre Kletterleidenschaft & Naturverbundenheitchillaz.com
2. 2Сhillaz Story - Chillazchillaz.com
3. 3Chillaz International GmbHwikidata.org