Chi'Lantro
Chi'Lantro is an Austin, Texas-based Korean Tex-Mex restaurant and catering brand known for The Original Kimchi Fries.
Last updated September 10, 2026
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Overview
Chi'Lantro started in 2010 with a food truck and a vision to inspire the way people eat and think about Korean BBQ. Jae Kim, founder and CEO, started the food truck business by maxing out his credit cards and taking out his total savings of $30,000. The brand is based in Austin, Texas and is described as an award winning restaurant and catering company with a passion for creating diverse, Korean BBQ Inspired cuisine. The name "Chi'Lantro" is a combination of the words "kimchi" and "cilantro". Its menu includes Korean BBQ Inspired Bowls, burritos, tacos, K'Pop Chicken, The Original Kimchi Fries, ssäms, and catering.
History
Chi'Lantro started in 2010 with a food truck and a vision to inspire the way people eat and think about Korean BBQ. Jae Kim, founder and CEO of Chi'Lantro, started a food truck business by maxing out his credit cards and taking out his total savings of $30,000 to pursue his dream of running a Korean Tex-Mex fusion food truck business in 2010. In 2017, Jae won a deal with Barbara Corcoran on ABC's Shark Tank. Chi'Lantro is based in Austin, Texas and is an award winning restaurant and catering company with a passion for creating diverse, Korean BBQ Inspired cuisine.
Products and positioning
Korean Tex-Mex
The Original Kimchi Fries
Hot French fries with homemade caramelized kimchi, Korean BBQ, topped with fresh herbs, sesame seeds and homemade sauce; served more than 200,000 times a year.
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