Cherrytree Records

Cherrytree Records, also known as the Cherrytree Music Company, is an American music company founded in 2005 by Martin Kierszenbaum. It operates across recorded music, artist management, publishing, production, and related creative activities. The company emerged from Kierszenbaum's international A&R and marketing career, which included work at Warner Bros. Records, A&M Records, and Interscope Records. Rather than functioning only as a conventional catalog label, Cherrytree was conceived as a flexible platform for developing artists, releasing music, managing creative relationships, and connecting performers with international audiences. Kierszenbaum's background strongly shaped the company's profile. He had worked on the international promotion of artists and had experience identifying and signing performers from outside the United States. His work with t.A.T.u. and other international acts demonstrated an emphasis on cross-border marketing, localized promotion, and pop music with global commercial potential. After founding Cherrytree, he continued to combine executive work with songwriting, production, management, and artist development. The company's associated roster has included artists such as Lady Gaga, Sting, Keane, LMFAO, Disclosure, Ellie Goulding, Far East Movement, Feist, La Roux, the Knux, Robyn, t.A.T.u., and Natalia Kills. These associations span electropop, alternative pop, rock, dance music, hip-hop, and singer-songwriter material. Cherrytree's work has therefore been less defined by a single genre than by an interest in distinctive international artists and commercially accessible contemporary music. Kierszenbaum also developed a visible creative identity as a songwriter, producer, musician, and performer under the name Cherry Cherry Boom Boom. His production and writing credits include work connected with Lady Gaga's The Fame, t.A.T.u.'s 200 km/h in the Wrong Lane, Sting's 57th & 9th, Sting and Shaggy's 44/876, Mylène Farmer's Interstellaires, Samantha Fish's Faster, and Sting's The Bridge. These projects illustrate the company's overlap between label activity and hands-on creative production. Cherrytree's business model is consequently broader than the release of physical or digital recordings. It has served as a vehicle for artist signing, management, publishing, production, and international project coordination. The company operates in an industry transformed by streaming, social platforms, global release schedules, and the declining importance of national market boundaries. Publicly available reference material identifies Kierszenbaum as the company's founder and central executive, while detailed current information about its corporate ownership, staff structure, financial performance, and release-by-release operations is limited. It remains best understood as a founder-led music enterprise whose identity is closely tied to Kierszenbaum's international A&R expertise and creative collaborations.

Cherrytree Records was established in 2005 by Martin Kierszenbaum, an American music executive whose career had combined international publicity, marketing, A&R, songwriting, and production. Before creating Cherrytree, Kierszenbaum worked in the music business at PolyGram, Warner Bros. Records, A&M Records, and Interscope Records. His responsibilities included international publicity and marketing, and later the discovery and signing of artists from outside the United States. This experience gave him a working model centered on international repertoire and market-specific promotion rather than on a narrowly domestic label identity. Kierszenbaum's earlier activities included co-founding the independent label Arb Recordings and participating in the hip-hop duo Maroon. At Interscope, he became involved in the international development of artists including t.A.T.u., Eminem, and Limp Bizkit. His promotional approach for t.A.T.u.'s music in Japan, including the use of karaoke venues as a channel for exposure, became an example of the localized strategies that informed his later work. The Cherrytree Music Company was founded as more than a recording imprint. Its activities have included record-label services, music management, publishing, artist development, and production. The company became associated with a diverse roster that included Lady Gaga, Sting, Keane, LMFAO, Disclosure, Ellie Goulding, Far East Movement, Feist, La Roux, the Knux, Robyn, t.A.T.u., and Natalia Kills. The roster's range reflects Cherrytree's focus on contemporary pop, electronic, alternative, rock, and crossover artists with international potential. The company's history is closely connected to Kierszenbaum's own creative work. He wrote and produced material for t.A.T.u.'s 200 km/h in the Wrong Lane and contributed to Lady Gaga's The Fame. He also produced Sting's 57th & 9th, worked on Sting and Shaggy's 44/876, produced Mylène Farmer's Interstellaires, and collaborated with Samantha Fish on Faster. He later co-produced Sting's The Bridge. In parallel, Kierszenbaum released music under his own name and the stage name Cherry Cherry Boom Boom, further blurring the boundary between the company's executive, publishing, management, and production functions. During the streaming era, Cherrytree's role has remained connected to artist development and globally distributed music rather than to a publicly documented mass-market physical-distribution operation. Public references do not provide a complete chronology of its corporate transactions, staff changes, financial results, or current release schedule. The available record nevertheless presents Cherrytree as an active, internationally oriented, founder-led music company whose main historical significance lies in combining independent-label flexibility with the international A&R and production expertise of its founder.

• 2021

  Samantha Fish's Faster

  [1]Martin Kierszenbaumen.wikipedia.org

  Kierszenbaum produces and co-writes multiple songs on Samantha Fish's album Faster.

• 2019

  Continued songwriting and production activity

  [1]Martin Kierszenbaumen.wikipedia.org

  Kierszenbaum receives a co-writing credit on Halsey's Nightmare, illustrating the continuing reach of his creative work beyond label administration.

• 2016

  Sting's 57th & 9th

  [1]Martin Kierszenbaumen.wikipedia.org

  Kierszenbaum produces Sting's album 57th & 9th, reflecting Cherrytree's connection to high-profile artist production.

• 2008

  Lady Gaga's The Fame becomes a major associated project

  [1]Martin Kierszenbaumen.wikipedia.org

  Kierszenbaum receives songwriting and production credits on Lady Gaga's debut album, linking Cherrytree's founder to one of the major pop releases of the period.

• 2005

  Cherrytree Music Company is founded

  [1]Martin Kierszenbaumen.wikipedia.org

  Martin Kierszenbaum establishes Cherrytree as a music-management, record-label, and publishing enterprise.

A founder-led, internationally oriented music company combining independent-label activity with artist management, publishing, A&R, and hands-on production.

• Record-label catalog · 2005

  Recorded music releases

  Cherrytree's core output consists of singles, albums, and other recorded-music projects associated with artists signed, managed, produced, or otherwise developed through the company. Its publicly associated repertoire spans pop, electropop, rock, alternative, dance, hip-hop, and crossover music. The catalog is international in orientation and is distributed through the modern combination of digital services, physical formats where applicable, and licensing or partner arrangements.

• Music-management services · 2005

  Artist management and development

  The company was founded partly as a management and artist-development platform. This activity involves helping artists shape releases, creative direction, collaborations, international opportunities, and broader career strategy. Public sources identify a range of artists associated with Kierszenbaum and Cherrytree, although the precise current management status of each artist is not consistently documented.

• Music publishing · 2005

  Music publishing

  Cherrytree also operates in music publishing, supporting the exploitation and administration of songwriting and composition rights. This aspect complements the company's label and management work, particularly where its founder and associated artists participate in songwriting, production, and collaborative projects.

• 2002t.A.T.u. Japan karaoke promotion

  Japan

  Before founding Cherrytree, Martin Kierszenbaum developed an unconventional Japanese promotion strategy for t.A.T.u.'s music by using karaoke bars as a route to audience exposure. The campaign is relevant to Cherrytree's later international positioning because it demonstrated the founder's emphasis on local market behavior and nontraditional promotional channels.

  Outcome. The referenced account reports approximately 1.7 million copies sold in Japan, although the figure is not independently detailed in the available materials.

  Source

• 2016

  Produce Sting's 57th & 9thProduct launch

  Background

  Cherrytree's founder maintained an active role in high-profile recording projects alongside his executive and management work.

  Action taken

  Martin Kierszenbaum produced Sting's studio album 57th & 9th.

  Aftermath

  The project reinforced the company's association with artist production and internationally visible contemporary music.

  Source

• 2005

  Create a hybrid label, management, and publishing companyStrategy

  Background

  Martin Kierszenbaum's background in international marketing, A&R, artist signing, and production provided the basis for a company broader than a conventional record imprint.

  Action taken

  He founded Cherrytree Music Company to combine recorded music, artist management, publishing, and creative development.

  Aftermath

  The company became associated with an international roster and with Kierszenbaum's continuing work as a songwriter and producer.

  Source

• 2024

  Martin Kierszenbaum reflects on his music-industry path[3]Michigan-raised impresario's music path leads to new albumtheoaklandpress.com

  Other

  An interview described Kierszenbaum's career development from Michigan and international music work to his activities as an executive, producer, songwriter, and recording artist.

• 2023

  Martin Kierszenbaum discusses his work as an artist, executive, and manager[2]Q&A: Martin Kierszenbaum On Being An Artist, Executive, Manager And Moreforbes.com

  Other

  A Forbes interview covered Kierszenbaum's combined roles in music performance, executive work, artist management, and production, providing context for the founder-led structure associated with Cherrytree.

• 2022

  Martin Kierszenbaum discusses Sting, streaming, and A&R[4]Martin Kierszenbaum on working with Sting, streaming's impact on A&R, and why he's a music biz optimistmusicbusinessworldwide.com

  Other

  Music Business Worldwide reported on Kierszenbaum's work with Sting, the changing effect of streaming on A&R, and his outlook on the music business.

1. 1Martin Kierszenbaumen.wikipedia.org
2. 2Q&A: Martin Kierszenbaum On Being An Artist, Executive, Manager And Moreforbes.com
3. 3Michigan-raised impresario's music path leads to new albumtheoaklandpress.com
4. 4Martin Kierszenbaum on working with Sting, streaming's impact on A&R, and why he's a music biz optimistmusicbusinessworldwide.com
5. 5Cherrytree Music Companycherrytreemusiccompany.com