Cheetah Holdings Berhad

Cheetah Holdings Berhad is a Malaysian apparel company whose business began in 1977 as a family trading operation in sports apparel. In 1979 the company launched its own "CHEETAH" brand of products, marking its entry into the sports apparel arena. Over the following decades it grew into a multi-brand apparel group focused on market networking, branding and design, and it expanded its portfolio to serve different market segments and casual lifestyle wear. The group's brand stable includes Cheetah Junior, Cheetah Ladies, C. Union, CTH Unlimited, C2 United, CTH Ladies and Baby Cheetah. It also holds two international licensee brands: Ladybird for children's wear and GQ for men's business wear. Products are brought to market through outsourcing to dedicated suppliers and through an extensive distribution network that has grown to more than 800 points of sale nationwide, including stand-alone boutiques. Cheetah Holdings Berhad was listed on the Second Board of Bursa Malaysia in January 2005 and transferred to the Main Board in July 2007. The CHEETAH brand received the SUPERBRAND 2005 award, described as the first sport and casual wear company to be so recognised, and in 2009 the company received the Asia Pacific Excellence Award for Entrepreneur. In 2009 the company centralised marketing, distribution, design and warehousing into a new 100,000 sq ft building. Its registered office is at Persoft Tower, Tropicana Golf & Country Resort, Petaling Jaya, Selangor, and its shares are listed on the Main Market of Bursa Malaysia Securities Berhad.

Cheetah Holdings Berhad traces its origins to 1977, when the family patriarch established a traditional family business trading sports apparel. In 1979 the company launched its own "CHEETAH" brand of products, a move described by the company as a roaring entry into the sports apparel arena. From the outset the business concentrated on market networking, branding and designing as its main roles, rather than owning manufacturing capacity, and it built its labels through outsourcing to dedicated and reliable suppliers who had been with the company since its inception. Over the years the company developed and expanded its portfolio with more brands aimed at different market segments and casual lifestyle wear. The brand stable came to include Cheetah Junior, Cheetah Ladies, C. Union, CTH Unlimited, C2 United, CTH Ladies and Baby Cheetah. The group also secured two international licensee brands: Ladybird for children's wear and GQ for men's business wear. Distribution grew through the company's networking relationships to more than 800 points of sale nationwide, including stand-alone boutiques. In January 2005, the company was listed on the Second Board of Bursa Malaysia under Cheetah Holdings Berhad. In the same year the CHEETAH brand was awarded the SUPERBRAND 2005 award, which the company describes as the first time a sport and casual wear company was recognised with such an award. In July 2007 the listing was transferred to the Main Board of Bursa Malaysia. In 2009 the company received the Asia Pacific Excellence Award for Entrepreneur, and it fully centralised all its operations — marketing, distributions, designing and warehousing — into a new 100,000 sq ft building, allowing management to oversee all departments under one roof. The company remains an active Malaysian apparel group. Its registered office is at Persoft Tower, Tropicana Golf & Country Resort, Petaling Jaya, Selangor, and its shares are listed on the Main Market of Bursa Malaysia Securities Berhad. Its board includes an independent non-executive chairman, an executive director and several independent non-executive directors, and it continues to publish annual reports and quarterly financial results.

• 2009

  Received Asia Pacific Excellence Award for Entrepreneur; centralised operations into a new 100,000 sq ft building.

• 2007

  Listing transferred to the Main Board of Bursa Malaysia in July.

• 2005

  Listed on the Second Board of Bursa Malaysia in January; CHEETAH brand awarded SUPERBRAND 2005.

• 1979

  "CHEETAH" brand of products launched.

• 1977

  Family business established trading sports apparel.

Multi-brand Malaysian apparel group spanning sports, casual and lifestyle wear, with nationwide distribution and licensed international labels.

• CHEETAH

• Cheetah Junior

• Cheetah Ladies

• C. Union

• CTH Unlimited

• C2 United

• CTH Ladies

• Baby Cheetah

• Ladybird

• GQ

1. 1Cheetah Malaysia | Online Apparelcheetah-online.com
2. 2Cheetah Malaysia | About Uscheetah-online.com
3. 3Cheetah Malaysia | Corporate Informationcheetah-online.com
4. 4Cheetah Holdings Berhadwikidata.org
5. 5Cheetah Malaysia | About Uscheetah-online.com