Cheeky Wipes
Cheeky Wipes is a UK reusable-products brand making cloth baby wipes, nappies, period pants and related reusable essentials.
Last updated September 15, 2026
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Overview
Cheeky Wipes describes itself as a maker of reusable products that are simple to use, sustainable and joyful, helping customers make small switches that protect the environment and save money. Its range spans reusable cloth baby wipes and nappies, period and incontinence products, and reusable makeup pads. The brand states it launched in 2008 and has been leading the charge in simple reusables for 16 years, and it says it won the Queen's Award for Enterprise in the Sustainability category.
History
Cheeky Wipes states that it launched in 2008 and that its passion for 'Simple Reusables' has been driving it since then. The brand says that, unlike other bigger brands, it is not simply jumping on the reusable bandwagon but has been leading the charge in simple reusables for 16 years. It also states that it was proud to win the Queen's Award for Enterprise in the Sustainability category.
Products and positioning
Simple reusables delivered with authenticity and integrity; reusable products that are simple to use, sustainable and surprisingly joyful.
Reusable cloth baby wipes
Reusable cloth wipes offered by Cheeky Wipes.
Bamboo cloth nappies
Bamboo cloth nappies offered by Cheeky Wipes.
Period pants
Reusable period pants offered by Cheeky Wipes.
Incontinence pads
Incontinence products offered by Cheeky Wipes.
Bamboo makeup pads
Reusable bamboo makeup pads offered by Cheeky Wipes.
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