CheckMarque AI

CheckMarque AI is a Generative Engine Optimization (GEO) consultancy based in Amsterdam, Netherlands. The firm positions itself at the intersection of technology, marketing, and human behaviour, helping brands become visible and citable within AI-generated answers produced by systems such as ChatGPT, Perplexity, Gemini, and Claude. Rather than focusing solely on traditional search rankings, CheckMarque AI measures how a brand appears in AI agent responses and advises on how to earn a place on the shortlists that AI systems form for buyers. The company's name is explained on its website through three meanings: a "Check" (to examine, verify, or audit), a "Marque" (an Old French term for a brand or guarantee of origin), and a "Check Marque" (a badge indicating that a business is ready to be cited and mentioned by AI). This framing reflects the firm's core service: auditing the signals AI systems use to decide which brands to cite, scoring them across 120 points, and providing guidance on improvement. CheckMarque AI was founded by TU Delft alumni who, according to the company, understand three sides of the problem: how AI systems are built and the data they consume; how brands earn attention, citations, and mentions; and how users search and decide. The consultancy argues that an additional layer has appeared in how people search, with AI agents now placing and positioning brands according to interpreted signals, and that visibility in AI answers does not follow from web presence alone. The firm's services target buyers who no longer rely solely on traditional search but instead ask AI agents for recommendations. CheckMarque AI offers measurement of a brand's current standing in AI answers and a roadmap for improving that standing. Its website illustrates the shift in buyer behaviour with examples from procurement, research, and services, showing how AI-assisted search changes the way suppliers and options are compared. As a private consultancy, CheckMarque AI operates primarily in the Netherlands and serves clients internationally. Its focus on GEO places it in a emerging category of marketing and visibility services tailored to the rise of generative AI and AI agents in the purchasing journey.

CheckMarque AI is a Generative Engine Optimization (GEO) consultancy based in Amsterdam, Netherlands. The company was founded by alumni of TU Delft, according to its website, and operates at the intersection of technology, marketing, and human behaviour. Its name derives from three meanings: a "Check" (to examine, verify, audit), a "Marque" (Old French for a brand or guarantee of origin), and a "Check Marque" (a badge indicating readiness to be cited and mentioned by AI). The firm emerged in response to the rise of generative AI and AI agents in search and purchasing behaviour. Its website notes that "an additional layer appeared in how people search," with AI answers now appearing alongside traditional search results and citations and mentions joining rankings as a measure of visibility. CheckMarque AI argues that visibility in AI answers does not follow from web presence alone, and that AI agents place and position brands according to the signals they interpret. The company offers measurement of a brand's standing in AI-generated answers and guidance on how to improve it. Its audit scores the signals AI uses to decide who to cite and mention across 120 points. The firm targets buyers who use AI agents such as ChatGPT, Perplexity, Gemini, and Claude to form shortlists, and it illustrates this shift with examples from procurement, research, and services. As of its public materials, CheckMarque AI operates as a private consultancy based in Amsterdam, serving clients in the Netherlands and internationally. No founding year, ownership structure, or executive team is disclosed in the available evidence.

A GEO consultancy that helps brands earn citations and mentions in AI-generated answers, sitting at the intersection of technology, marketing, and human behaviour.

• AI visibility audit

  Scores the signals AI uses to decide who to cite and mention across 120 points.

• GEO consultancy

  Advises brands on how to earn citations and mentions in AI-generated answers.

1. 1CheckMarque AI | Generative Engine Optimization (GEO) Consultancycheckmarque.ai
2. 2About | Boost Your AI Visibility Today — CheckMarque AIcheckmarque.ai
3. 3CheckMarque AI - Wikidatawikidata.org