Cheap Records
Austrian independent record label for electronic music, founded in Vienna in 1993.
Last updated September 28, 2026
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Overview
Cheap Records is an Austrian independent record label specialising in electronic music, based in Vienna. It was founded in 1993 by the musician and DJ Erdem Tunakan together with Patrick Pulsinger, and it has since become one of the better-known Austrian imprints for techno, house and related club-oriented electronic styles. The label is run by Erdem Tunakan, who has handled its outward representation and business operations, while Patrick Pulsinger was mainly responsible for music production during the years he was involved. Over its history Cheap Records has released records by artists such as Christopher Just, Robert Hood, Gerhard Potuznik, Kentolevi, Sluta Leta, Louie Austen, Susanne Brokesch and Khan. Its catalogue includes 12-inch singles, EPs, albums and compilations, with releases appearing under catalogue numbers such as "12 CHEAP" and "CHEAP". According to the German-language Wikipedia entry, the label's most successful records sold up to 20,000 copies, mostly abroad, which underlines its reach beyond the Austrian market. Patrick Pulsinger left Cheap Records in 2003, partly because he no longer saw a viable business model for a classic music label in the face of increasing digitalisation and wanted to devote himself to other tasks. Since then Erdem Tunakan has continued to run the label on his own. In 2008 the sub-label Cheap Rec. Rocks was founded as a platform for additional musical styles, releasing acts such as Freud and Das trojanische Pferd. Cheap Records remains active, with releases continuing into the 2010s, including records by Erdem Tunakan & Alpha Tracks and Ersatz Olfolks. The label's official website, cheap.at, presents its catalogue and releases.
History
Cheap Records was founded in 1993 in Vienna by Erdem Tunakan together with Patrick Pulsinger. It became an Austrian label for primarily electronic music. During its active years the label released records by artists including Christopher Just, Robert Hood, Gerhard Potuznik, Kentolevi, Sluta Leta, Louie Austen, Susanne Brokesch and Khan. According to the German-language Wikipedia entry, the most successful records sold up to 20,000 copies, mostly abroad. In the division of labour, Patrick Pulsinger was mainly responsible for music production, while Erdem Tunakan represented the label externally and managed its business processes. Pulsinger left Cheap Records in 2003, in particular because he no longer saw a viable business model for a classic music label due to increasing digitalisation and wanted to devote himself to other tasks. Since then Tunakan has run the label alone. In 2008 the sub-label Cheap Rec. Rocks was founded as a platform for further musical styles. Acts such as Freud and Das trojanische Pferd released music on it. The main label continued to issue records through the 2000s and 2010s, including releases by Erdem Tunakan & Alpha Tracks and Ersatz Olfolks, as shown on the official website.
- 2017
Erdem Tunakan & Alpha Tracks release 'Fear of Missing Out'.
- 2016
Erdem Tunakan & Alpha Tracks release 'Free Trance Vol.1'.
- 2008
Sub-label Cheap Rec. Rocks founded.
- 2004
Compilation '10 Years Of Cheap Records' released.
- 2003
Patrick Pulsinger leaves Cheap Records; Erdem Tunakan continues the label alone.
- 1993
Cheap Records founded in Vienna by Erdem Tunakan and Patrick Pulsinger.
Products and positioning
Independent Austrian electronic music label with an international reach, known for techno, house and experimental club music.
Product categories. 12-inch vinyl singles · EPs · albums · compilation CDs · digital releases
Sources3 sources
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