Charlie Banana
Eco-friendly reusable cloth diaper and personal care brand founded in 2010 by Gaëlle Wizenberg.
Last updated September 15, 2026
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Overview
Charlie Banana is an eco-friendly, reusable cloth diaper and personal care brand founded in 2010 by Gaëlle Wizenberg. The brand was initially created to serve Hong Kong babies with high-quality, sustainable products and has since grown into an international name marketed in 66 countries. It is now owned by a Hong Kong-based company and offers a range of baby care and feminine hygiene products, including reusable cloth diapers, swim diapers, training pants, rash guards, wipes, and feminine pads.
History
Charlie Banana was founded in 2010 by Gaëlle Wizenberg, who wanted to combine eco-friendliness, quality, and design in one brand, drawing inspiration from her son Zachary and her daughter, Charlie—or "Charlie Banana," as Zachary calls her. Initially created to serve Hong Kong babies with high-quality, sustainable products, the brand has since grown into an international name marketed in 66 countries. It is now owned by a Hong Kong-based company and offers a range of baby care and feminine hygiene products.
Products and positioning
Premium reusable cloth diapers and eco-friendly baby care products that are ultra-soft, award-winning, and a stylish alternative to single-use baby products.
Reusable Cloth Diapers
Premium reusable cloth diapers that are ultra-soft against baby's delicate skin.
Swim Diapers
Reusable swim diapers available in drawstring and snaps styles.
Potty Training
Training pants for potty training.
Rash Guards
Rash guards with built-in UPF50+ sun protection, made from a lightweight blend of spandex and nylon.
Feminine Pads
Reusable feminine pads.
Wipes
Wipes that are ultra-soft against baby's delicate skin.
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