Charact
Charact is a Japanese VTuber agency operated by the 3D studio company Live Cartoon.
Last updated September 29, 2026
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Overview
Charact is a Japanese VTuber (virtual YouTuber) agency operated by the 3D studio company Live Cartoon. According to its official website, the agency manages a roster of virtual talents who "work freely and in their own unique ways," and it is actively recruiting affiliated VTubers. The agency's public-facing activity centers on its members' YouTube channels, music releases, merchandise, and live events. Charact's official site highlights several members and their activities. Among the named talents are Hiiragi Santa (柊さんた), who appeared at the Virtual Girls Fashion Festa and whose 2026 birthday celebration included a YouTube broadcast and limited-edition signed cheki photos; Hayanagi Chigusa (葉柳ちぐさ), whose second EP "Shūen Kyōkaisen" (終焉境界線) went on sale; and Prima.Merill, who released a 3D new costume, a first original song titled "Kirameku☆Boku no PriMag!c," and surpassed 100,000 YouTube channel subscribers. The agency's offerings are typical of the VTuber sector: virtual talent management, YouTube content, original music, digital and physical merchandise, and event appearances. Charact presents itself as a home for individually distinctive virtual personalities rather than a single flagship act, and its website provides sections for members, news, contact, fan letters and gifts, and the operating company. Charact is a relatively small and specialized player in Japan's large VTuber agency landscape. Its distinguishing feature is its direct connection to Live Cartoon, a 3D studio company, which suggests in-house capability for 3D modeling, motion, and virtual production. The agency communicates primarily in Japanese and serves a Japanese-speaking fan base, with merchandise and music sales handled through its official channels.
History
Charact is a VTuber agency operated by the 3D studio company Live Cartoon. Its official website describes it as a VTuber office whose members "work freely and in their own unique ways," and it maintains sections for members, news, contact, fan letters and gifts, and the operating company. The agency is also recruiting affiliated VTubers. Because Charact is a relatively small and specialized agency, its public history is documented mainly through member activities and releases rather than through corporate milestones. The official site's news feed records several such activities: Hiiragi Santa's 2026 birthday celebration, which included a YouTube broadcast and the sale of limited-edition cheki photos bearing her handwritten signature; the mail-order release of Hayanagi Chigusa's second EP, "Shūen Kyōkaisen" (終焉境界線); and a series of announcements for Prima.Merill, including a 3D new costume with commemorative goods (orders accepted until May 6), the release of her first original song "Kirameku☆Boku no PriMag!c," and her YouTube channel surpassing 100,000 subscribers. Hiiragi Santa also appeared at the Virtual Girls Fashion Festa, with appearance information compiled on the site. These activities illustrate the agency's operating model: managing virtual talents, producing music and merchandise, and coordinating event appearances. The connection to Live Cartoon, a 3D studio company, is notable because it suggests that Charact can draw on in-house 3D production capabilities for member costumes, 3D debuts, and virtual events. The agency communicates in Japanese and serves a Japanese-speaking audience.
Charact is established as a VTuber agency operated by Live Cartoon.
Prima.Merill's YouTube channel surpasses 100,000 subscribers.
Prima.Merill releases her first original song 'Kirameku☆Boku no PriMag!c'.
Hayanagi Chigusa releases her second EP 'Shūen Kyōkaisen'.
Hiiragi Santa appears at Virtual Girls Fashion Festa.
Hiiragi Santa's 2026 birthday celebration includes a YouTube broadcast and limited signed cheki sales.
Products and positioning
A VTuber agency run by a 3D studio company, managing distinctive virtual talents.
Hiiragi Santa limited signed cheki
Limited-edition cheki photos with Hiiragi Santa's handwritten signature, sold to commemorate her birthday.
Hayanagi Chigusa 2nd EP 'Shūen Kyōkaisen'
The second EP by Hayanagi Chigusa, available via mail order.
Prima.Merill 3D new costume commemorative goods
Commemorative merchandise for Prima.Merill's 3D new costume, with orders accepted until May 6.
Prima.Merill 1st original song 'Kirameku☆Boku no PriMag!c'
Prima.Merill's first original song.
Sources2 sources
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