Channel 9 Records

Channel 9 Records is an American independent record label founded in 2015 by the musician Danz CM. It functions essentially as an artist-owned imprint: Danz CM created the label so that her own recordings could be released under a distinctive label name rather than self-released without any imprint identity. According to the label's own account, she had been reluctant to sign with an outside label because she did not want to surrender half of her recording rights or lose creative control, and she was already handling artwork, vinyl manufacturing, booking and promotion herself. The label was funded with money she earned from licensing one of her songs for a Lexus advertisement, which allowed her to quit her restaurant job and invest in music videos, touring and vinyl for her 2015 release Davos. The label's catalogue is centred on Danz CM's own work, released in physical formats — notably limited-edition coloured vinyl LPs — as well as digitally. A representative release is Danz CM's album The Interdimensional Extraterrestrial Time Travelers Society, issued as a double 12-inch vinyl LP on transparent orange crush vinyl under catalogue number CH9014, in a limited pressing of 500 copies. The label's store also sells Danz CM's visual art, such as one-of-one acrylic-on-canvas paintings from her LUM series, each accompanied by a signed certificate of authenticity. Channel 9 Records operates primarily as a direct-to-consumer operation through its online store, selling vinyl, merchandise and artwork to customers in the United States and internationally. Its identity is closely tied to Danz CM's personal brand and to the fictional "land of Lum" (identified in her liner notes with Glendale, California), which recurs across her releases and paintings. Because the label is artist-run and self-financed, it remains a small, independent private enterprise rather than a major-label subsidiary.

Channel 9 Records was founded in 2015 by the musician Danz CM. In the label's own account of its origins, Danz CM had been self-releasing her material and was determined not to sign with just any label. She was unwilling to give up half of her recording rights when she was unsure how much a label would invest in her, and she did not want to lose creative control. Because she was already doing everything herself — designing album artwork, arranging vinyl manufacturing, booking shows and taking promotional photos — she reasoned that she could simply start her own label, and that attaching a distinctive, somewhat mysterious label name to her records would lend them a sense of validation. The label was funded with money Danz CM earned from licensing one of her songs for a Lexus advertisement. With that capital she quit her restaurant job and spent her money on making music videos, touring and vinyl for her 2015 release Davos. She has described learning the mechanics of running a label by trial and error — for example, discovering bulk vinyl mailers when shipping records became impractical, and learning that getting songs on the radio required hiring specialist radio PR. Channel 9 Records has since served as the release vehicle for Danz CM's own catalogue, including the album The Interdimensional Extraterrestrial Time Travelers Society, issued as a double 12-inch vinyl LP on transparent orange crush vinyl under catalogue number CH9014 in a limited pressing of 500 copies. The label's online store also carries her visual art, including one-of-one acrylic-on-canvas paintings from the LUM series, each sold with a signed certificate of authenticity. The LUM motif, inspired by her dog Columbo, recurs across her music and art, and her liner notes locate the fictional "land of Lum" in Glendale, California. As an artist-run, self-financed imprint, Channel 9 Records has remained a small independent operation rather than a major-label subsidiary, selling directly to listeners and collectors through its own web store.

• 2026

  Danz CM's LUM painting series (acrylic on canvas) offered through the label's store with signed certificates of authenticity.

• 2015

  Channel 9 Records founded by Danz CM, funded by income from licensing a song for a Lexus advertisement.

• 2015

  Release of Danz CM's Davos, supported by vinyl, music videos and touring.

• Release of Danz CM's The Interdimensional Extraterrestrial Time Travelers Society as a double 12-inch vinyl LP (catalogue CH9014), limited to 500 copies on transparent orange crush vinyl.

Artist-owned independent label focused on limited-edition physical releases and direct-to-consumer sales of Danz CM's music and art.

• Danz CM – The Interdimensional Extraterrestrial Time Travelers Society

• Danz CM – Davos

• LUM #1

• LUM #2

1. 1Channel 9 Records – Danz CM Storestore.zdanz.com
2. 2About – Danz CM Storestore.zdanz.com
3. 3LUM #1 [9" X 12" Acrylic on Canvas] – Danz CM Storestore.zdanz.com
4. 4LUM #2 [9" X 12" Acrylic on Canvas] – Danz CM Storestore.zdanz.com
5. 5Channel 9 Records – Wikidatawikidata.org