ELONCE
ELONCE, also known as Canal 11 Paraná, is an independent over-the-air television station serving Paraná and much of Entre Ríos Province in Argentina.
Last updated August 31, 2026
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Overview
ELONCE, historically identified as Canal 11 Paraná or Channel 11, is an Argentine over-the-air television station licensed to Paraná, the capital of Entre Ríos Province. The station began broadcasting on 2 May 1992 under the direction of founder Edgardo Sánchez. It is operated by Federal Comunicaciones S.A. and has developed as a regional broadcaster rather than as a Buenos Aires network affiliate. The station's coverage is centered on Paraná and extends across much of Entre Ríos Province. Its programming profile is predominantly local, giving it a distinct place in the province's media system. Unlike many Argentine provincial stations that relay substantial output from national networks based in Buenos Aires, ELONCE has generally produced or commissioned programming for its local audience. The station was described as independent in the early 2010s, with only limited exceptions such as occasional broadcasts of American films. ELONCE's local orientation has also supported public-service and community activities. In 2004, it launched the Once Por Todos campaign, an initiative intended to assist people experiencing poverty and material hardship. The campaign became one of the station's identifiable civic activities. A later edition scheduled for 2025 was reported as cancelled in November of that year without an explanation being provided in the available reference material. The station has also carried selected externally supplied programming. In 2009, it received a permit to broadcast Fútbol para todos, the Argentine football television program. This arrangement added nationally significant sports content to a schedule otherwise characterized by local production and regional relevance. In November 2023, ELONCE was added to Rocstar, expanding its availability through that platform. The station also maintains an online presence through elonce.com, which extends the brand beyond its terrestrial television signal. Available reference material does not identify a publicly traded parent, a broader corporate group, detailed ownership structure, or named current executives. ELONCE is therefore best understood as a regional Argentine television-station brand whose identity is built around local news, programming, community engagement, and service to audiences in Entre Ríos.
History
ELONCE is a television station licensed to Paraná in Argentina's Entre Ríos Province. The station began broadcasting on 2 May 1992, founded by Edgardo Sánchez. From its launch, it served as a regional broadcaster for Paraná and surrounding areas rather than as a national television network. Its operating model has been notably local. Most of the station's schedule has consisted of programming made for or focused on the regional audience, and the station has generally operated independently from the principal Buenos Aires-based networks. This local emphasis distinguishes ELONCE from stations whose schedules are dominated by relayed national programming. Reference material describing the station's position in 2011 noted that occasional American films were among the few identifiable exceptions to its predominantly local output. In 2004, ELONCE expanded its public-facing role by starting Once Por Todos, a campaign designed to help people living in poverty or facing material need. The initiative linked the television station's audience reach with charitable and community-support activity. It became an important part of the brand's public identity, although the available material does not provide detailed figures for donations, beneficiaries, or participating organizations. The 2025 edition was subsequently reported cancelled in November 2025 without an explanation in the cited account. The station also carried selected national programming. In 2009, it was granted a permit to air Fútbol para todos, an Argentine football program. This represented an addition of nationally prominent sports content to a schedule otherwise centered on regional broadcasting. ELONCE continued to extend its distribution in the digital and platform environment. In November 2023, it was added to Rocstar. Its website, elonce.com, provides an online outlet for the brand and complements its television operation. The station is operated by Federal Comunicaciones S.A.; the available reference material does not establish a separate public parent company, listed status, or detailed ownership chain. Current executive information is also not identified. On the available evidence, ELONCE remains an active regional television brand with a strong local-programming orientation and a history of community engagement in Entre Ríos.
- 2025
Once Por Todos edition cancelled
[1]The 2025 edition of Once Por Todos is reported cancelled in November without an explanation in the available source material.
- 2023
Distribution expands through Rocstar
[1]ELONCE is added to the Rocstar platform in November, broadening its distribution.
- 2011
Independent local-programming profile documented
[1]Reference material describes ELONCE as an independent station whose schedule is mostly local, with limited exceptions including occasional American films.
- 2009
Permit for Fútbol para todos
[1]ELONCE receives authorization to carry the Fútbol para todos program.
- 2004
Once Por Todos launches
[1]The station starts its Once Por Todos campaign to support people experiencing poverty and material hardship.
- 1992
Broadcasting begins
[1]ELONCE begins over-the-air broadcasting on 2 May from Paraná, Entre Ríos, under founder Edgardo Sánchez.
Products and positioning
A regional, locally oriented Argentine television broadcaster serving Paraná and Entre Ríos Province, with an emphasis on independent programming and community relevance.
Over-the-air television broadcasting · 1992
ELONCE television service
The station's core offering is a regional over-the-air television service licensed to Paraná. It reaches audiences in Paraná and much of Entre Ríos Province and is built primarily around locally produced or locally focused programming rather than a schedule dominated by Buenos Aires network relays.
Television programming · 1992
Local programming
ELONCE's principal content proposition is local and regional programming for viewers in Entre Ríos. Available reference material characterizes most of the schedule as local, reinforcing the station's role as an independent regional broadcaster.
Sports programming · 2009
Fútbol para todos
ELONCE carried Fútbol para todos after receiving a permit in 2009. The program added nationally relevant Argentine football content to the station's otherwise locally oriented schedule.
Digital media
elonce.com
The elonce.com website serves as the brand's online presence and complements its terrestrial television operation. The available material does not provide a detailed description of its current editorial, video, or digital-service mix.
Marketing campaigns
- 2025Once Por Todos 2025
Paraná · Entre Ríos Province
The planned 2025 edition of Once Por Todos was reported cancelled in November.
Outcome. The cancellation was reported without a prior explanation in the available source material.
- 2004Once Por Todos
Paraná · Entre Ríos Province
ELONCE launched Once Por Todos as a community-support campaign intended to assist people living in poverty or facing material hardship.
Outcome. The campaign became a recurring public-service initiative associated with the station. Detailed outcome figures are not available in the reference material.
Brand decisions
2023
Expansion onto RocstarStrategyBackground
ELONCE sought distribution beyond its conventional over-the-air footprint.
Action taken
The channel was added to Rocstar in November 2023.
Aftermath
The addition broadened the platform availability of the ELONCE brand. The source does not provide distribution or audience figures.
2009
Authorization to carry Fútbol para todosOtherBackground
The independent regional station had a predominantly local schedule but sought or received access to nationally prominent football programming.
Action taken
ELONCE was granted a permit to broadcast Fútbol para todos.
Aftermath
The authorization added nationally relevant sports content to the station's regional programming mix. No audience or financial effects are specified in the available material.
Recent events
- 2025
2025 Once Por Todos edition cancelled[1]
Campaign · Other
The 2025 edition of ELONCE's Once Por Todos community campaign was reported cancelled in November 2025 without a prior explanation in the available reference material.
- 2023
ELONCE added to Rocstar[1]
Other
The ELONCE channel was added to the Rocstar platform in November 2023, increasing its distribution beyond its traditional over-the-air coverage.
Sources2 sources
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