Chanel

Chanel is a French-origin luxury fashion house founded by Gabrielle “Coco” Chanel and associated with a modern interpretation of elegance, practicality and female independence. Its commercial origins are generally traced to Chanel’s millinery activities in Paris around 1910, followed by clothing shops in Deauville and Biarritz and the establishment of the enduring Rue Cambon base. During the 1910s and 1920s, Chanel challenged the corseted, highly structured conventions of women’s dress with jersey garments, loose silhouettes, tailored jackets, sailor-inspired pieces and sports-influenced clothing. The house’s approach made movement and utility part of luxury fashion without abandoning refinement. Chanel expanded beyond clothing in the 1920s. Its most important product milestone was the launch of Chanel N°5, created with perfumer Ernest Beaux and introduced in 1921. The fragrance became a cultural symbol as well as a major commercial asset, encouraging the creation of a dedicated fragrance and beauty business in 1924. The house subsequently developed additional perfumes, cosmetics and skincare, allowing Chanel to operate as a broader luxury group rather than solely as a couture business. Fine jewelry, handbags, footwear, eyewear, watches and fashion accessories later became important parts of the portfolio. The house is identified with a group of recurring codes: black-and-white contrast, tweed, quilted leather, chain hardware, pearls, camellias, two-tone shoes, the little black dress and interlocking-C branding. The 2.55 handbag, introduced in 1955, established a durable handbag archetype, while later designs such as the Classic Flap and Boy CHANEL extended the category. Chanel’s J12 watch, introduced in 2000, helped give the brand a stronger presence in contemporary watchmaking through high-tech ceramic and a sporty visual language. Coco Chanel’s wartime relationships and alleged links to German intelligence remain a contested and controversial part of the brand’s history. After the war, the Wertheimer family resumed control of the fragrance business and supported Chanel’s return to fashion. Following Chanel’s death in 1971, the house passed through a period of transition before Karl Lagerfeld became artistic director in 1983. Lagerfeld preserved recognizable house codes while introducing faster collection cycles, theatrical shows, contemporary styling and globally effective communications. His tenure restored Chanel’s international cultural and commercial momentum. Virginie Viard succeeded Lagerfeld in 2019 and led the fashion collections until her departure in 2024. Matthieu Blazy was appointed to oversee haute couture, ready-to-wear and accessories, beginning a new creative phase in 2025. Chanel remains privately owned by Alain and Gérard Wertheimer through Chanel Limited. The company operates boutiques and other directly controlled retail and client-service channels, while investing in ateliers, craftsmanship, métiers d’art, stores and brand experiences. It also licenses selected categories, including eyewear. Chanel reported revenue of approximately $18.7 billion for 2024, a 4.3% year-on-year decline, alongside record investment levels; the financial figures are company-reported and refer to the year ended December 31, 2024.

Chanel’s early business developed from Gabrielle Chanel’s millinery work in Paris. With financial support from Arthur “Boy” Capel, she established an independent shop at 31 Rue Cambon in 1910. Further shops in Deauville and Biarritz allowed her to sell practical sportswear and clothing to women whose lifestyles were changing during and after the First World War. Jersey, flannel, straight skirts, sailor tops and simple tailored garments became central to an approach that treated comfort and mobility as elements of luxury. By 1915 Chanel had established a couture house in Biarritz, and the Paris premises later became the symbolic center of the brand. In the 1920s, Chanel’s simplified silhouettes contrasted with the more restrictive fashions of the preceding period. The house used masculine-associated colors, quilted materials, jewelry and tailoring to create a distinctive form of feminine modernity. Chanel N°5 was created by Ernest Beaux and introduced in 1921. Its success led to a formal fragrance partnership with Pierre Wertheimer and Théophile Bader, and the Société des Parfums CHANEL was established in 1924. This arrangement gave the brand the capital and distribution necessary to expand internationally, while creating ownership tensions that were renegotiated after the Second World War. The 1930s brought more elaborate eveningwear, accessories and jewelry. During the Second World War, Chanel’s fashion operations were largely closed while fragrance and jewelry remained available. Coco Chanel’s association with Hans Günther von Dincklage and her reported contacts with German officials generated accusations of collaboration and alleged intelligence work. She was questioned after liberation but was not prosecuted; the subject continues to affect historical assessments of her legacy. The Wertheimer family returned to the business after the war and reached a new agreement with Chanel in 1947. Chanel returned to couture in the 1950s, at a time when Christian Dior’s postwar New Look dominated fashion. The house introduced the 2.55 handbag in 1955 and expanded its vocabulary through pearls, chain details, quilted leather and jewelry created with Robert Goossens. After Coco Chanel’s death in 1971, the company continued to develop fragrance, accessories and ready-to-wear. Alain Wertheimer assumed control in the 1970s and recruited Karl Lagerfeld in 1983. Lagerfeld combined historical references such as tweed, gold, chains and camellias with contemporary silhouettes, celebrity communication and large-scale runway production. Chanel opened numerous international boutiques and broadened its global reach during his tenure. Virginie Viard became artistic director after Lagerfeld’s death in 2019. She maintained the house’s established codes while presenting a more understated design approach. Viard left in 2024, and Matthieu Blazy was appointed to lead fashion design from 2025. In parallel, Chanel expanded its watch, beauty, jewelry and retail activities, developed the 19M crafts center in Paris and continued to invest in specialist ateliers and métiers d’art. Today the company remains privately owned by the Wertheimer family and operates as a diversified global luxury house with fashion, accessories, fragrance, beauty, jewelry and watches.

1. 2025Matthieu Blazy begins a new creative phase

   Blazy assumes responsibility for haute couture, ready-to-wear and accessories.

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2. 2019Virginie Viard succeeds Lagerfeld

   Viard becomes artistic director of Chanel fashion following Lagerfeld’s death.

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3. 2000J12 watch launches

   The ceramic sports watch establishes a major contemporary watchmaking franchise for Chanel.

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4. 1983Karl Lagerfeld becomes fashion creative director

   Lagerfeld takes charge of fashion and begins a long period of international revitalization.

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5. 19552.55 handbag is introduced

   The quilted shoulder bag with chain hardware becomes a foundation of Chanel’s handbag business.

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6. 1924Fragrance and beauty company is formed

   The Société des Parfums CHANEL formalizes the house’s expansion into fragrance and beauty.

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7. 1921Chanel N°5 launches

   The house introduces its signature fragrance, created with perfumer Ernest Beaux.

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8. 1915Couture house opens in Biarritz

   Chanel expands from hats into clothing and establishes a couture operation in Biarritz.

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9. 1910Independent Chanel millinery shop opens

   Gabrielle Chanel establishes a commercial millinery business in Paris, marking the conventional starting point of the house.

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A top-tier luxury house built around French couture heritage, craftsmanship, controlled distribution, recognizable design codes, scarcity and long-term brand equity. Chanel combines traditional elegance with modernity, independence and highly curated customer experiences.

• CHANEL N°5fragrance1921

  Introduced in 1921, N°5 is Chanel’s defining fragrance franchise. Its abstract floral construction, minimalist bottle and long history of cinematic advertising have made it one of the most recognizable luxury perfumes in the world.

• 2.55 Handbaghandbag1955

  Introduced in February 1955, the 2.55 is a quilted leather shoulder bag associated with a chain strap and practical hands-free carrying. It established design principles that continue across Chanel’s handbag collections.

• Classic Flap / 11.12handbag1983

  Developed from the 2.55 tradition, the Classic Flap combines quilted leather, chain hardware and the interlocking-C clasp. It is one of Chanel’s most commercially and symbolically important handbag lines.

• J12watch2000

  The J12 is a watch collection recognized for high-tech ceramic cases and a sporty, monochrome design language. It helped Chanel establish a stronger identity in modern watchmaking while remaining closely tied to the house’s fashion codes.

• Coco Mademoisellefragrance2001

  Launched in 2001, Coco Mademoiselle is a major fragrance franchise positioned around a youthful, modern and independent interpretation of Chanel femininity.

• 2024N°5 See You at 5

  Global

  Featuring Margot Robbie and directed by Luca Guadagnino, the campaign continued Chanel’s practice of presenting N°5 through cinematic storytelling.

  Outcome. Extended the fragrance’s cultural visibility through a new director-and-star pairing.

  Source
• 2019It’s all about seconds

  Global

  A J12 campaign connected the watch with precision, movement and the technical evolution of its mechanism.

  Outcome. Supported the relaunch and modernization of the J12 franchise.

  Source
• 2011Coco Mademoiselle with Keira Knightley

  Global

  The campaign used Keira Knightley to express a confident, agile and metropolitan image for Coco Mademoiselle.

  Outcome. Supported the fragrance’s appeal to younger international customers.

  Source
• 2004N°5 with Nicole Kidman

  Global

  A Baz Luhrmann-directed, Nicole Kidman-led film advertisement presented N°5 through an elaborate romantic narrative and reinforced Chanel’s association with cinema, fantasy and celebrity.

  Outcome. A frequently cited example of long-form luxury fragrance storytelling.

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• 2024Maintain premium pricing during a luxury-market slowdownPrice change

  Chanel continued raising prices on selected handbags, footwear and apparel after the pandemic, using price architecture and scarcity to reinforce its luxury positioning while market growth became less uniform.

  What changed. The house continued emphasizing price discipline, controlled distribution, directly operated retail and high-touch customer experiences.

  Aftermath. Revenue declined in 2024, while Chanel continued investing in stores, brand activity and organizational capacity. Competitor pricing decisions showed that luxury houses were taking different approaches to affordability and demand.

  Group revenue. Approximately $19.5 billion in 2023 → Approximately $18.7 billion in 2024 (Years ended December 31, 2023 and December 31, 2024; 2024 down 4.3% year on year)

  • Saint Laurent — Reuters reported price reductions on selected products, illustrating a contrasting response to concerns that luxury price increases could become too aggressive.
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• 2024Appoint Matthieu Blazy after Virginie Viard’s departureOther

  After Viard’s five-year leadership of fashion, Chanel sought a new creative direction capable of preserving established codes while renewing momentum.

  What changed. Chanel appointed Matthieu Blazy to lead haute couture, ready-to-wear and accessories from 2025.

  Aftermath. Blazy’s appointment opened a new creative chapter for the fashion house.

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• 2024Increase long-term investment during market uncertaintyStrategy

  Despite weaker conditions in important markets including China and the United States, Chanel treated craftsmanship, stores, people and client activities as long-term brand assets.

  What changed. The company increased capital expenditure and spending on brand and customer activities.

  Aftermath. Revenue and operating profit declined, but Chanel reported continued investment and positive net cash.

  Capital expenditure. Approximately $1.227 billion in 2023 → Approximately $1.755 billion in 2024 (Years ended December 31; 2024 increase of approximately 43%)

  • Hermès — Hermès reported sales growth during the same period, providing a contrasting example of how scarcity, production expansion and product mix can support resilience in a luxury slowdown.
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• 1943Wartime relationships and Operation Modellhut controversyControversy

  Historical accounts describe Coco Chanel’s relationship with German intelligence officer Hans Günther von Dincklage and allege that she participated in or was connected to Operation Modellhut. The extent of her intelligence role, motivations and degree of collaboration remain disputed among historians and biographers. She was questioned after the liberation of France but was released without prosecution.

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• 2026Jung Kook fronts the “1957” fragrance campaign

  Reference material reports two campaign films featuring Jung Kook for 1957 from Les Exclusifs de Chanel, alongside a 1957 L’Extrait de Parfum. The campaign followed his appointment as CHANEL’s Global Ambassador for Fragrance and Beauty.

  CampaignProduct launch
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• 2026Chanel announces acquisition of Charvet

  Chanel announced the acquisition of historic Parisian shirtmaker Charvet to support the continuity of its specialized savoir-faire while preserving the house’s creative independence.

  M&A
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• 2026Chanel reports strong first-half performance in 2026

  A Reuters report citing Bloomberg said Chanel’s comparable revenue rose approximately 16 percent in the first half of 2026, with new collections associated with Matthieu Blazy’s creative direction.

  OtherProduct launch
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• 2025Chanel reports lower 2024 revenue while increasing investment

  The privately held house reported approximately $18.7 billion in 2024 revenue, down 4.3% year on year, while describing increased investment in stores, people, craftsmanship and client activities.

  Other
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• 2025Matthieu Blazy begins Chanel fashion role

  Blazy took responsibility for haute couture, ready-to-wear and accessories following Virginie Viard’s departure.

  Leadership change
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• 2025Chanel’s 2024 revenue declined amid weaker China demand

  Reported 2024 revenue fell 4% year on year, with China and price increases cited among the pressures.

  PricingOther
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• 2025Chanel appoints Matthieu Blazy to lead fashion activities

  Chanel appointed Matthieu Blazy as artistic director of fashion activities, opening a new creative phase for the fashion business after the Virginie Viard period.

  Leadership change
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• 2025Chanel takes a minority stake in Mantero Seta

  Chanel entered a partnership involving a minority investment in Italian silk specialist Mantero Seta, extending a relationship that had already lasted for more than five decades.

  M&A
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• 2024Margot Robbie announced as the face of a new CHANEL N°5 campaign

  CHANEL announced Margot Robbie as the face of a new N°5 advertising campaign, continuing the fragrance’s tradition of associating with prominent actresses and cultural figures.

  CampaignLeadership change
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• 2024CHANEL launches “See You at 5” N°5 film campaign

  A cinematic N°5 campaign directed by Luca Guadagnino featured Margot Robbie and Jacob Elordi and used a contemporary short-film format to reinforce the fragrance’s heritage and cultural relevance.

  CampaignProduct generation
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• 2024Chanel reports strong 2023 growth

  Reported coverage of Chanel’s 2023 results described revenue growth across categories and continued effects from pricing and regional recovery.

  OtherPricing
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• 2024Leena Nair discusses Chanel’s growth and retail expansion

  Vogue Business reported that Chanel planned further retail expansion after strong 2023 performance. The article said group revenue rose 16 percent year over year to $19.7 billion on a comparable constant-currency basis.

  Other
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• 2024Joyce Green appointed general director for France

  Chanel appointed Joyce Green to lead its French market from January 2024 after her senior roles in the United States and in fragrance and beauty.

  Leadership change
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• 2024Fabrice Raoul appointed chief executive of Chanel SAS

  Fabrice Raoul was appointed CEO of the French subsidiary and CFO Europe, succeeding retiring executive Luc Dony. Bruno Pavlovsky continued as chairman of Chanel SAS.

  Leadership change
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• 2024Chanel takes a strategic minority stake in MB&F

  Chanel acquired a minority interest in independent Swiss watchmaker MB&F. The transaction was presented as a way to support specialist watchmaking while preserving the independent company’s leadership and creative direction.

  M&A
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• 2024Chanel launches a new Chance campaign aimed at younger consumers

  The campaign presented four models as representatives of the four Chance fragrances and used an original performance by Ibeyi. Its playful digital and television treatment was intended to make the fragrance franchise more accessible to younger audiences.

  CampaignProduct launch
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• 2024Chanel acquires a minority stake in MB&F

  Chanel acquired a reported 25 percent stake in Swiss independent watchmaker MB&F, extending its investment in specialist luxury watchmaking while preserving the target’s distinctive identity.

  M&A
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• 2024Chanel takes a minority stake in MB&F

  Chanel acquired a minority stake in the independent Swiss watchmaker MB&F, with the transaction intended to support the watchmaker's long-term independence and strengthen Chanel's position in high horology.

  M&A
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• 2024Chanel HK fragrance and beauty marketing head Fiona Tin departs

  Fiona Tin left Chanel after almost five years with the company, including four years leading fragrance and beauty marketing for Hong Kong and Macau. She said she planned to take time to recharge and consider new opportunities; no successor was identified in the report.

  Leadership change
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• 2024Chanel launches a Chance fragrance campaign aimed at younger consumers

  The campaign presented four Chance fragrances through a playful film featuring Amiah Miller, Zuza Bryk, Mathilda Gvarliani and Maty Fall, with music by Ibeyi.

  CampaignProduct launch
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• 2024Chanel presents a cinematic handbag campaign inspired by A Man and a Woman

  A campaign featuring Penélope Cruz and Brad Pitt connected Chanel’s handbag storytelling with Deauville, film heritage and themes of courage and self-expression.

  Campaign
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• 2023Chanel says it will remain private and independent

  Chief executive Leena Nair said Chanel had decided not to pursue an IPO and would continue as a private, independent company.

  Other
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• 2023Chanel reiterates that it will remain private and independent

  CEO Leena Nair rejected recurring speculation that Chanel was preparing an initial public offering and said the company intended to remain privately owned and independent.

  Other
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• 2022Leena Nair appointed global CEO

  Chanel appointed former Unilever human-resources executive Leena Nair as global CEO, with Alain Wertheimer moving to the global chair role.

  Leadership change
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• 2022Leena Nair leads Chanel as global chief executive

  Leena Nair became Chanel’s first woman global chief executive after a long career at Unilever, placing leadership experience from a major international consumer company at the center of the luxury house’s global management.

  Leadership change
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• 2022Leena Nair appointed Chanel global chief executive

  Leena Nair was appointed global chief executive of Chanel in January 2022, representing a leadership transition for the privately held luxury house.

  Leadership change
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• 2022Leena Nair becomes Chanel chief executive

  Leena Nair assumed the global CEO role after joining Chanel’s leadership transition, becoming the company’s first Indian-origin chief executive and one of its female global CEOs.

  Leadership change
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• 2022Leena Nair became Chanel's global chief executive

  Leena Nair assumed the global Chanel CEO role in January 2022. Her appointment was significant for the luxury industry and represents parent-company leadership rather than a Taiwan-specific executive appointment.

  Leadership change
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• 2021Pandemic caused a sharp 2020 downturn

  Reported 2020 revenue and profit declined substantially as store closures, travel restrictions and reduced duty-free traffic affected fashion and beauty sales.

  Other
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• 2021Chanel No. 5 remains associated with heritage-led fragrance marketing

  Marketing commentary described Chanel No. 5 as a heritage product launched in 1921 and used by the house to connect historic identity with contemporary luxury communication.

  CampaignProduct generation
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• 2021Chanel appoints Omnicom as global media agency

  After a competitive international pitch, Chanel selected Omnicom Media Group, with the solution housed within PHD, to handle its global media account from January 2022. The decision ended WPP’s approximately two decades of support for the account.

  CampaignOther
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• 2021Leena Nair appointed global chief executive

  Chanel announced that Leena Nair would become global chief executive in January 2022, with Alain Wertheimer moving to the role of global executive chairman.

  Leadership change
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• 2021Chanel appoints Leena Nair as global chief executive

  Chanel announced that Unilever executive Leena Nair would become global CEO in January 2022, with Alain Wertheimer moving to the global executive chairman role.

  Leadership change
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• 2021Chanel launches the Effortless Beauty campaign

  The beauty campaign presented makeup and skincare as easy, adaptable products supporting natural-looking routines and everyday use.

  Campaign
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• 2020Chanel invests in specialist fashion ateliers

  Chanel disclosed stakes in Italian leather-goods manufacturers Renato Corti and Mabi and French manufacturer Grandis as part of a broader effort to preserve specialist production capacity.

  M&A
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• 2020Chanel invests in specialist European ateliers

  Chanel reported minority investments in Renato Corti, Mabi, and Grandis to reinforce specialist manufacturing capacity and preserve fashion and leather-goods craftsmanship.

  M&A
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• 2019Chanel reaffirmed its independent, unlisted status

  Management rejected speculation that the company would be sold or floated, presenting independence as central to its long-term operating model.

  Other
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• 2019Chanel rejects reports of a planned IPO or sale

  Chanel’s global chief financial officer Philippe Blondiaux denied reports that the house was preparing for an initial public offering or sale, describing increased staffing and investment as a long-term strategy instead.

  Other
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• 2019Virginie Viard succeeds Karl Lagerfeld in Chanel fashion

  After Karl Lagerfeld’s death, Virginie Viard took over the creative leadership of Chanel fashion, marking a major succession in the house’s modern history.

  Leadership change
  Source
• 2019Industry speculation intensified over Chanel ownership

  Following Karl Lagerfeld’s death, analysts and luxury-industry observers discussed Chanel’s possible future ownership and valuation. Reporting noted that a sale to a major luxury group could be difficult because of the house’s scale and private ownership.

  M&AOther
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• 2019Chanel strengthens its specialist-ateliers network

  The house acquired or took minority positions in specialist leather-goods and clothing manufacturers to preserve craft capabilities and reinforce its supply chain.

  M&A
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• 2018Chanel disclosed its first financial results

  The privately held house began publishing financial information, reporting strong growth and emphasizing that it would remain independent and unlisted.

  Other
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• 2018Chanel acquires Orlebar Brown

  Chanel acquired the British men’s swimwear brand Orlebar Brown as part of broader portfolio and capability development.

  M&A
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• 2018Chanel invests in F.P. Journe

  Chanel acquired a minority stake in Swiss independent watchmaker F.P. Journe.

  M&A
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• 2018Chanel reorganises around a London-based holding company

  Chanel created Chanel Limited as an operational holding company based in London, describing the move as an effort to simplify and modernise its administrative and legal structure.

  Other
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• 2018Chanel acquires British swimwear label Orlebar Brown

  Chanel acquired Orlebar Brown from its founder and other investors, adding a British menswear and swimwear business to a portfolio that already included the Eres swimwear label. Financial terms were not disclosed.

  M&A
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• 2018Chanel publishes financial results after more than a century of limited disclosure

  Chanel disclosed financial results publicly for the first time in more than 100 years. The company presented the disclosure as evidence of financial strength and independence, while its chief financial officer rejected the idea that it signalled an impending listing or sale.

  Other
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• 2016Maureen Chiquet leaves Chanel chief executive role

  Chanel said Chiquet was departing after differences concerning the company’s strategic direction; Alain Wertheimer temporarily assumed operational management during the succession process.

  Leadership change
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• 2015Coty completes acquisition of Bourjois from Chanel

  Coty completed its acquisition of the Bourjois cosmetics brand from Chanel in a share-based transaction. Bourjois therefore ceased to be part of Chanel’s brand portfolio.

  M&A
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• 2009Chanel No. 5 Train advertising film features Audrey Tautou

  Chanel’s No. 5 campaign used a cinematic romantic narrative set around a train journey and starred Audrey Tautou.

  Campaign
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• Chanel watch advertising audit features Lily-Rose Depp

  A marketing analysis examined Chanel’s advertising for a Première watch, highlighting the use of Lily-Rose Depp, close-up product imagery and sensory language. The article proposed alternative targeting and performance-marketing treatments; it was an external critique rather than a Chanel corporate announcement.

  Campaign
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• Chanel expands its specialist atelier network

  Chanel acquired two Italian leather-goods makers and a French clothing manufacturer and took a minority stake in Grandis as part of a broader effort to preserve specialist savoir-faire and secure its luxury supply chain.

  M&A
  Source
• Chanel says it intends to remain private and independent

  CEO Leena Nair reportedly said Chanel had no near-term plans for an initial public offering, reaffirming the company's private ownership model.

  Other
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• Chanel Japan emphasizes integrated fragrance and beauty campaign operations

  A Chanel Japan marketing operations role described a focus on coordinating and amplifying fragrance and beauty campaigns across multiple client touchpoints in an increasingly omnichannel market.

  Campaign
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• Chanel confirms continued private and independent status

  Chanel leadership has repeatedly rejected speculation about an imminent sale or initial public offering. The announcement concerns the global Chanel group rather than a separate Chanel Mexico company.

  Other
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• Chanel strengthens its specialist manufacturing network

  Chanel invested in Italian leather-goods manufacturers Renato Corti and Mabi and in French clothing manufacturer Grandis, supporting its broader strategy of preserving specialist know-how and production capacity.

  M&A
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• Chanel remains privately held and does not plan an IPO

  Reports describing comments attributed to Chanel CEO Leena Nair state that the company intends to remain private and independent. No Swedish listing or ticker is established for Chanel SE.

  Other
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• Chanel changes global media agency

  A marketing-industry account reports that Chanel selected Omnicom Media Group, with PHD taking over the account from WPP’s GroupM after a long relationship with WPP.

  Other
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• Chanel expands its specialist manufacturing network

  Chanel has continued investing in specialist leather-goods, clothing, footwear, textile and jewellery manufacturers to preserve craft capabilities and reinforce supply-chain resilience.

  M&A
  Source
• Chanel continues to reject immediate IPO and sale speculation

  Chanel executives have reiterated that the privately held house is not preparing for an imminent initial public offering or sale, preserving its independent ownership structure.

  Other
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1. Chanel
2. The House of Chanel
3. Chanel FY2024 results
4. Chanel history and 19M crafts center
5. Chanel fashion: Matthieu Blazy
6. Independent Chanel millinery shop opens
7. Couture house opens in Biarritz
8. Chanel N°5 launches
9. Fragrance and beauty company is formed
10. J12 watch launches
11. N°5 with Nicole Kidman
12. Coco Mademoiselle with Keira Knightley
13. N°5 See You at 5
14. Maintain premium pricing during a luxury-market slowdown
15. Wartime relationships and Operation Modellhut controversy
16. Jung Kook fronts the “1957” fragrance campaign
17. Chanel announces acquisition of Charvet
18. Chanel reports strong first-half performance in 2026
19. Chanel’s 2024 revenue declined amid weaker China demand
20. Chanel appoints Matthieu Blazy to lead fashion activities
21. Chanel takes a minority stake in Mantero Seta
22. Margot Robbie announced as the face of a new CHANEL N°5 campaign
23. CHANEL launches “See You at 5” N°5 film campaign
24. Chanel reports strong 2023 growth
25. Leena Nair discusses Chanel’s growth and retail expansion
26. Joyce Green appointed general director for France
27. Fabrice Raoul appointed chief executive of Chanel SAS
28. Chanel takes a strategic minority stake in MB&F
29. Chanel launches a new Chance campaign aimed at younger consumers
30. Chanel acquires a minority stake in MB&F
31. Chanel HK fragrance and beauty marketing head Fiona Tin departs
32. Chanel presents a cinematic handbag campaign inspired by A Man and a Woman
33. Chanel says it will remain private and independent
34. Chanel reiterates that it will remain private and independent
35. Leena Nair appointed global CEO
36. Leena Nair leads Chanel as global chief executive
37. Leena Nair appointed Chanel global chief executive
38. Leena Nair becomes Chanel chief executive
39. Pandemic caused a sharp 2020 downturn
40. Chanel No. 5 remains associated with heritage-led fragrance marketing
41. Chanel appoints Omnicom as global media agency
42. Leena Nair appointed global chief executive
43. Chanel launches the Effortless Beauty campaign
44. Chanel invests in specialist fashion ateliers
45. Chanel reaffirmed its independent, unlisted status
46. Chanel rejects reports of a planned IPO or sale
47. Industry speculation intensified over Chanel ownership
48. Chanel disclosed its first financial results
49. Chanel acquires Orlebar Brown
50. Chanel reorganises around a London-based holding company
51. Chanel acquires British swimwear label Orlebar Brown
52. Chanel publishes financial results after more than a century of limited disclosure
53. Maureen Chiquet leaves Chanel chief executive role
54. Coty completes acquisition of Bourjois from Chanel
55. Chanel No. 5 Train advertising film features Audrey Tautou
56. Chanel watch advertising audit features Lily-Rose Depp
57. Chanel says it intends to remain private and independent
58. Chanel Japan emphasizes integrated fragrance and beauty campaign operations
59. Chanel continues to reject immediate IPO and sale speculation