Chama Design

Chama Design is an Australian fireplace studio based in Melbourne, Victoria, specialising in real-flame ethanol fireplaces for residential renovations and new builds. The company positions itself around a specific architectural problem: in most modern homes a traditional wood or gas fireplace is impractical, and Chama Design offers a real-flame alternative that requires no flue, no gas line and no chimney. Its product range is built on bioethanol combustion, which produces an actual flame rather than an LED insert or a gas log, and is designed to integrate cleanly into stone, joinery and architectural feature walls. The business operates as a specialist supplier and design partner rather than a mass-market retailer. According to its own description, Chama Design offers end-to-end services covering fireplace supply, concept design, custom manufacturing, detailed technical drawings and custom installation documentation with recommended methods and compliant materials. It works directly with homeowners and alongside architects, designers and builders, supplying fireplaces suited to stone, joinery and feature-wall applications. A showroom at 1032A North Rd, Bentleigh East, Victoria, allows customers to experience flame in person and speak with specialists. Chama Design supplies five flueless bioethanol fireplace configurations across Melbourne: freestanding, built-in recessed, tabletop, fire pit and fire table. Built-in recessed models integrate into a structural cavity and are aimed at new builds and renovations where a permanent architectural feature is desired. Two built-in approaches are offered: a prefabricated firebox with ethanol burner delivering a ready-to-install, zero-clearance solution in up to eight styles (single-sided, double-sided, three-sided, corner and four-sided), and a drop-in ethanol burner insert that sits inside a custom-built cavity for complete design freedom. Freestanding ethanol fireplaces require no trades and set up in minutes, suiting apartments, rental properties and alfresco entertaining. On performance, the company states that ethanol fireplaces produce heat output ranging from 1.7 kW to 6 kW at 90% thermal efficiency, delivering supplemental warmth to rooms up to 65 m², with running costs of roughly $2–$5 per hour depending on burner size. Because combustion consumes oxygen, minimum room-size requirements apply and active air exchange via an open window or door is required during use. Chama Design also sells e-NRG bioethanol fuel in 5-litre and 20-litre sizes, in Original and Vanilla scents, in-store at its Bentleigh East showroom, with larger quantities and home delivery available by email enquiry. The brand presents itself as a design-led, documentation-focused partner for builders and designers, emphasising predictable outcomes, clear sizing and clearances, and installation documentation that helps projects move without delays. Its published project references include Clendon Residences Toorak, Quiet Curve Murrumbeena and Coastal Groove Mordialloc. Chama Design is a private Australian business; no parent company, ownership group or listed status is indicated in the available evidence.

Chama Design is a Melbourne-based fireplace studio that has built its identity around a single product technology: real-flame bioethanol fireplaces. The company describes itself as specialising in real-flame ethanol fireplaces for renovations and new builds, focusing on integrating fireplaces cleanly into modern homes where traditional fireplaces are not practical. Its stated purpose is to help clients achieve a real-flame fireplace that feels considered, integrated and resolved, providing clear guidance from concept through to installation to achieve predictable outcomes. Rather than operating as a conventional hearth retailer, Chama Design developed an end-to-end service model. According to its own account, the business offers fireplace supply, concept design and custom manufacturing, along with detailed technical drawings and custom installation documentation outlining recommended methods and compliant materials. This service orientation reflects the realities of the Australian market: decorative alcohol-fuelled devices sold in Australia are subject to regulatory requirements, and ethanol fireplaces have minimum room-size requirements because combustion consumes oxygen and requires active air exchange. By supplying documentation and clear sizing and clearances, Chama Design positions itself as a partner that helps builds move without delays. The company serves two broad customer groups. It works directly with homeowners, and it works alongside architects, designers and builders, supplying fireplaces suited to stone, joinery and feature-wall applications. Its product architecture has evolved to cover five flueless bioethanol fireplace configurations across Melbourne: freestanding, built-in recessed, tabletop, fire pit and fire table. Within the built-in category, two distinct approaches are offered — a prefabricated firebox with ethanol burner that provides a ready-to-install, zero-clearance solution in up to eight styles (single-sided, double-sided, three-sided, corner and four-sided), and a drop-in ethanol burner insert designed to sit inside a custom-built cavity for complete design freedom. A physical showroom at 1032A North Rd, Bentleigh East, Victoria, anchors the business, allowing customers to see real installations and speak with specialists. The showroom also serves as the point of sale for e-NRG bioethanol fuel, sold in 5-litre and 20-litre sizes in Original and Vanilla scents, with larger quantities and home delivery handled by email enquiry. Chama Design has published project references including Clendon Residences Toorak, Quiet Curve Murrumbeena and Coastal Groove Mordialloc, which illustrate its focus on residential architectural integration. On performance claims, the company states that ethanol fireplaces deliver heat output from 1.7 kW to 6 kW at 90% thermal efficiency, providing meaningful supplemental warmth to rooms up to 65 m², with running costs of approximately $2–$5 per hour depending on burner size. It markets ethanol fireplaces as the only real-flame fireplace technology installable in apartments, heritage buildings and new builds without structural modification. Chama Design is a private Australian business; the available evidence does not identify a founding year, founder, parent company or ownership group.

• Chama Design operates a showroom at 1032A North Rd, Bentleigh East VIC 3165, where customers can experience flame in person and purchase e-NRG bioethanol fuel in store.

• Published project references include Clendon Residences Toorak (dated Jul 16, 2026), Quiet Curve Murrumbeena (Jul 09, 2026) and Coastal Groove Mordialloc (Mar 31, 2026).

• Chama Design offers five flueless bioethanol fireplace configurations across Melbourne: freestanding, built-in recessed, tabletop, fire pit and fire table.

Design-led, documentation-focused specialist in real-flame, flueless bioethanol fireplaces for architects, designers, builders and homeowners in Melbourne.

• Freestanding ethanol fireplaces

  Require no trades and set up in minutes; suited to apartments, rental properties and alfresco entertaining.

• Built-in recessed ethanol fireplaces

  Integrate into a structural cavity; suit new builds and renovations where a permanent architectural feature is the goal. Two configurations: prefabricated firebox with ethanol burner (zero-clearance, up to 8 styles) or drop-in ethanol burner insert in a custom-built cavity.

• Tabletop ethanol fireplaces

  One of five flueless bioethanol fireplace configurations supplied across Melbourne.

• Ethanol fire pits

  One of five flueless bioethanol fireplace configurations supplied across Melbourne.

• Ethanol fire tables

  One of five flueless bioethanol fireplace configurations supplied across Melbourne.

• e-NRG Bio Ethanol Fuel (ERG5L)

  Formulated for ventless bioethanol fireplaces; sold in 5-litre and 20-litre sizes in Original and Vanilla scents. In-store only at Bentleigh East; larger quantities and home delivery by email. Burn time: 2 cartons = 50–60 hours in the AB8, XL900 or XL1200, or 110–120 hours in an AB3.

1. 1Chama Design - Fireplace Store | Melbournechamadesign.com.au
2. 2About Us – Chama Design - Fireplaces · Heatingchamadesign.com.au
3. 3Bio Ethanol Fuel – Chama Design - Fireplaces · Heatingchamadesign.com.au
4. 4Ethanol Fireplaces Australia – Built-In, Freestanding & Custom Optionschamadesign.com.au
5. 5Chama Design – Wikidatawikidata.org