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Chalk Couture

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Chalk Couture is a U.S.-based direct sales brand offering DIY home décor products such as reusable Chalk Transfer® stencils, Chalkology® Paste and Ink, surfaces, and accessories.

Last updated September 15, 2026

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Overview

Chalk Couture is a U.S.-based direct sales company offering high-end DIY home décor products, including reusable stencils, washable chalk paste and ink, surfaces, and accessories. The brand describes itself as a fun, DIY home décor brand with easy-to-use, always on-trend products. Its product line centers on Chalk Transfer® stencils made of mesh silk-screen that are reusable, Chalkology® Paste and Chalkology® Ink, a range of surfaces, heat transfers, accessories, and kits. The company also runs a Perks membership program and a Club Couture monthly subscription, and sells through a Designer network in the United States and Canada.

History

Chalk Couture is described as a U.S.-based direct sales company offering high-end DIY home décor products, including reusable stencils, washable chalk paste and ink, surfaces, and accessories. The brand presents itself as a fun, DIY home décor brand with easy to use, always on-trend products. Its stated mission is to bring color, creativity, and connection to the world around us, making life a work of art and home a happy masterpiece. The company offers Chalk Transfer® designs, reusable and single-use surfaces, and vibrant Chalkology® Paste colors, and it operates a Perks membership program as well as a Club Couture monthly subscription. It sells through a Designer network with United States and Canada options.

Products and positioning

A fun, DIY home décor brand with easy to use, always on-trend products.

  • Chalk Transfer® stencils

    Stencils made of mesh silk-screen, designed for use on a variety of surfaces; reusable up to 8-12 times with proper care and cleaning.

  • Chalkology® Paste

    Vibrant paste colors applied over a Transfer with a squeegee.

  • Chalkology® Ink

    Washable chalk ink offered by the brand.

  • Surfaces

    Reusable and single-use surfaces that serve as the building blocks of décor projects.

  • Heat Transfers

    Designs applied with a heat press.

Sources4 sources

  1. 1Chalk Couture. Home | DIY Home Decor | Chalk Couturechalkcouture.com
  2. 2Chalk Couture. Who We Are | Chalk Couturechalkcouture.com
  3. 3Chalk Couture. Products | Chalk Couturechalkcouture.com
  4. 4Chalk Couturewikidata.org

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