Chahuanong

Chahuanong (茶话弄) is a Chinese tea beverage brand whose story began in Xi’an in 2016. The company’s official account describes its beginnings as a small, 25-square-metre tea room in the ancient capital. Its name and brand expression evoke a relaxed occasion for drinking tea and talking, and its identity draws on Chinese tea culture and an easygoing interpretation of traditional Chinese aesthetics. The brand focuses on freshly prepared drinks using brewed tea leaves. Its product descriptions emphasize tea aroma, milk, seasonal fruit and the distinct flavor of different tea bases. The company says its drinks are made with freshly brewed tea and that it does not add non-dairy creamer. It presents the flavor of its products through a three-stage aroma framework: first impression, palate and lingering finish. Named tea offerings include Osmanthus Oolong, Mei Zhan Jin Jun Mei and Jingyang Golden Flower Fu tea. The broader menu includes light milk teas, fruit teas and seasonal drinks. Chahuanong also sells retail products and tea accompaniments under names including Chang’an Selection and Chang’an Gifts. The official product page lists tea gift boxes, Fu tea, teabags, snacks and cultural merchandise among these offerings. This broadens the brand beyond made-to-order drinks while keeping tea and the cultural imagery of Chang’an central to its presentation. The brand began franchising in 2022. Its official homepage reports more than 500 stores across over 170 cities in China, with a substantial presence in Xi’an and expansion into major and emerging urban markets including Beijing, Shenzhen, Guangzhou, Chengdu and Hangzhou. The company also describes international expansion: its first overseas store opened in Canada in 2023, and its homepage lists the United States, Canada, the United Kingdom, Australia and New Zealand among markets where it has established a presence. The supplied materials do not identify a parent company, ownership structure, founder or named executives.

Chahuanong traces its beginnings to 2016, when it opened in Xi’an, Shaanxi, in a 25-square-metre tea room. The brand’s official story frames the setting as the starting point for exploring the possibilities of Chinese-style tea drinks. Its concept combines contemporary tea-shop products with Chinese tea culture and an unhurried social mood: drinking tea, talking and taking a pause from everyday busyness. In the summer of 2017, after more than ten rounds of recipe development, the brand introduced its signature drink, Guihua Yin. The company’s product storytelling subsequently emphasized the selection and character of tea leaves, freshly brewed tea and the layering of aroma. Its named tea ingredients and offerings include Osmanthus Oolong, Mei Zhan Jin Jun Mei and Jingyang Golden Flower Fu tea. The brand describes its drinks through three flavor stages—first impression, palate and lingering finish—and its official product page groups its offerings into light milk tea, fruit tea and seasonal categories. It also states that its drinks use freshly brewed tea and that it does not add non-dairy creamer. In early 2022, Chahuanong fully launched its franchising model. The brand later developed a wider retail assortment alongside its made-to-order drinks. Products presented on its official site include tea gift boxes, Fu tea, teabags, snacks and cultural merchandise under Chang’an-themed labels such as Chang’an Selection and Chang’an Gifts. The brand’s first overseas store opened in Canada in autumn 2023, according to its official history. The company describes this step as introducing tea drinkers outside China to the character of Chinese tea. Its homepage reports that the chain has more than 500 stores in over 170 Chinese cities, with a base in Xi’an and expansion into cities including Beijing, Shenzhen, Guangzhou, Chengdu and Hangzhou. The homepage also identifies the United States, Canada, the United Kingdom, Australia and New Zealand as overseas markets in which the brand has established a presence. The supplied official materials do not provide a founder’s name, corporate ownership details or named executive leadership.

• Brand begins in Xi’an

• Signature drink Guihua Yin introduced

• Franchising model launched

• First overseas store opens in Canada

• Homepage reports more than 500 stores and overseas-market presence

A modern Chinese tea brand rooted in Xi’an, combining freshly brewed tea and milk or seasonal fruit with Chinese tea heritage, Chang’an cultural imagery and a relaxed, social drinking experience.

• Guihua Yin

  The brand’s signature drink, introduced in 2017 after more than ten rounds of recipe development.

• Osmanthus Oolong

  A tea offering described as combining oolong teas roasted to three different levels with fragrant golden osmanthus.

• Mei Zhan Jin Jun Mei

  A tea offering described by the brand as using early-spring Jin Jun Mei tea.

• Jingyang Golden Flower Fu Tea

  A Fu tea offering highlighted by the brand for its characteristic golden-flower fermentation.

• Chang’an Selection and Chang’an Gifts

  Retail labels for items including tea gift boxes, Fu tea, teabags, snacks and cultural merchandise.

• 2024

  Source

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• Adopted a franchising modelOther

• Expanded overseas with a Canadian storeOther

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