Ch. Schroer GmbH
German independent literary publisher based in Bergisch Gladbach, known for its debut-novel series neudeutsch and its art-book imprint Die Neue Sachlichkeit.
Last updated September 26, 2026
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Overview
Ch. Schroer GmbH is a German literary publishing house based in Bergisch Gladbach. It traces its origins to October 2009, when book designer Christopher Schroer founded the imprint Die Neue Sachlichkeit, dedicated to discovering art and artists. In 2012 that art-book division was folded into the newly formed Ch. Schroer GmbH, which has since operated as an independent publisher. The company's programme has two main pillars. The first is literary fiction, especially debut novels: with the founding of the press it launched the series neudeutsch, which publishes exclusively first works by German-language writers. Titles in this series include Adrian Kasnitz's Wodka und Oliven (2012), Martin Wessely's bipolar. Die Verteidigung der Mitte (2012), Xu Pei's Der weite Weg des Mädchens Hong (2013) and Martin Krumbholz's Eine kleine Passion (2013). The second pillar is the Die Neue Sachlichkeit list, which focuses on contemporary visual art, monographs, exhibition catalogues and artists' books. Among its publications are Marcus Matthias Keupp's modular (2012), Jörg Extra's Walk – Don't Walk (2011), Boris Kralj's My Belgrade (2011), Wolfgang Neumann's Viva, Navi, Naiv (2011), and catalogues such as Generation der Siebziger (2011) and Ralf Witthaus's Bundesrasenschau (2011). Within the art programme, Ch. Schroer runs two series. Plan B presents young visual art in a broad sense — work that is lively and intended for a wider audience — with volumes by Hiltrud Gauf, Regina Kochs, Martin Koroscha and Marlies Nittka. The Künstlerhefte series makes visible artists who work at a high level outside the established art business, with booklets on Brigitte Reef-Stein and Iris Kappe-Pohl. The publisher is privately held and owner-managed. Its website, chsbooks.de, serves as a shop window and blog for the programme. The company remains a small, independent player in the German book market, with a reputation for literary debuts and carefully designed art books rather than mass-market titles.
History
The publishing house Ch. Schroer GmbH has its roots in the imprint Die Neue Sachlichkeit, founded in October 2009 by the German book designer Christopher Schroer. The imprint's editorial focus was on art and artists still to be discovered, and it quickly built a list of monographs, exhibition catalogues and artists' books. In 2012 this art-book division became part of the newly established Ch. Schroer GmbH, which took over and expanded the publishing programme. From the beginning, the company pursued two complementary strands. The art list, carried on under the Die Neue Sachlichkeit name, published titles such as Dieter Vollstedt's edited volume on Marcela Böhm (2010), Jürgen Hans Grümmer: Maler und Bildhauer (2010), Jörg Extra's Walk – Don't Walk (2011), Boris Kralj's My Belgrade (2011), Wolfgang Neumann's Viva, Navi, Naiv (2011), Ralf Witthaus's Bundesrasenschau (2011), Friedemann Stöckert's Generation der Siebziger (2011), Andrea Esswein's Zwischen Existenz und Exzellenz (2011) and Marcus Matthias Keupp's modular (2012). Two series were created within this list: Plan B, devoted to young visual art, and the Künstlerhefte, small booklets making artists visible who work at a high level outside the commercial art world. The second strand is literary fiction. With the founding of the press, Ch. Schroer launched the series neudeutsch, which publishes exclusively first works by German writers. The series opened in 2012 with Adrian Kasnitz's Wodka und Oliven and Martin Wessely's bipolar. Die Verteidigung der Mitte, followed in 2013 by Xu Pei's Der weite Weg des Mädchens Hong and Martin Krumbholz's Eine kleine Passion. This debut-focused programme gave the publisher a distinct profile in the German literary landscape. The company is based in Bergisch Gladbach, in North Rhine-Westphalia, and remains privately owned and managed by its founder. Its website, chsbooks.de, presents the list and also carries a blog on publishing and reading topics. Over more than a decade the house has maintained a small, curated output rather than scaling into a mass-market publisher, and it continues to be active in both literary and art-book publishing.
- 2013
neudeutsch continues with Xu Pei's Der weite Weg des Mädchens Hong and Martin Krumbholz's Eine kleine Passion.
- 2012
Die Neue Sachlichkeit becomes part of the newly formed Ch. Schroer GmbH; the neudeutsch debut-novel series launches with titles by Adrian Kasnitz and Martin Wessely.
- 2011
Plan B series and further art titles appear, including works by Jörg Extra, Boris Kralj, Wolfgang Neumann and Ralf Witthaus.
- 2010
Early art titles published, including the first Künstlerheft (Brigitte Reef-Stein) and catalogues on Marcela Böhm and Jürgen Hans Grümmer.
- 2009
Christopher Schroer founds the imprint Die Neue Sachlichkeit in October, focusing on art and artists.
Products and positioning
Independent literary and art-book publisher specialising in German-language debut fiction and contemporary visual-art titles.
2012
neudeutsch #1: Adrian Kasnitz, Wodka und Oliven
2012
neudeutsch #2: Martin Wessely, bipolar. Die Verteidigung der Mitte
2013
neudeutsch #3: Xu Pei, Der weite Weg des Mädchens Hong
2013
neudeutsch #4: Martin Krumbholz, Eine kleine Passion
2012
Marcus Matthias Keupp, modular
2011
Jörg Extra, Walk – Don't Walk
2011
Boris Kralj, My Belgrade
2011
Wolfgang Neumann, Viva, Navi, Naiv
2011
Friedemann Stöckert (ed.), Generation der Siebziger – Aus der Sammlung Friedemann Stöckert
2011
Andrea Esswein, Zwischen Existenz und Exzellenz
2011
Ralf Witthaus, Bundesrasenschau
2010
Dieter Vollstedt (ed.), Marcela Böhm: was man kann
2010
Jürgen Hans Grümmer: Maler und Bildhauer
2009
Plan B/1: Hiltrud Gauf, Zeichnungen in Serie
2011
Plan B/2: Regina Kochs, Kreisräume und Liniendichten
2011
Plan B/3: Martin Koroscha, Ort und Raum
2011
Plan B/4: Marlies Nittka, Arbeiten 2007–2011
2010
Künstlerheft #1: Brigitte Reef-Stein
2012
Künstlerheft #2: Iris Kappe-Pohl
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