Cevital Agro-Industrie

Cevital Agro-Industrie is the agro-industrial division of the Algerian conglomerate Cevital. According to its official website, it describes itself as the leading agro-industrial group in Algeria, operating five production sites across the country and offering nine product categories. Its products reach more than 40 million Algerians, and the company employs over 3,900 people. The brand positions itself around quality, consumer proximity, and civic engagement, with the slogan-like phrase 'from field to plate' ('du champ à l'assiette') summarizing its integrated approach to food production. The company's portfolio spans everyday food staples and branded consumer goods. Its website highlights juices (including Tchina), mayonnaise, Fleurial powdered chocolate, Matina products, and a processed cheese spread launched under the Kremy brand. These products are marketed primarily in Algeria, where Cevital Agro-Industrie presents itself as a market leader, while the parent group also pursues international growth. The brand participates in national trade events such as the Algerian Production Fair (Foire de la production Algérienne), where it has showcased new products. As part of the Cevital group, Cevital Agro-Industrie benefits from the conglomerate's broader industrial base, which includes sugar refining, edible oil production, and other food-processing activities. The company emphasizes innovation and product quality as it seeks to expand beyond Algeria. Its communication stresses consumer trust, with the claim that more than 40 million Algerians rely on its products, and it maintains a consumer-facing presence through recipes, product news, and promotional content. Cevital Agro-Industrie is a private entity within the Cevital group. It does not appear to be separately listed on a stock exchange. Its operations are concentrated in Algeria, with five production sites supporting a wide range of food categories. The brand continues to launch new products and participate in national fairs, reflecting an active commercial strategy in the Algerian food sector.

Cevital Agro-Industrie is the agro-industrial arm of Cevital, one of Algeria's largest private conglomerates. While the exact founding date of the agro-industrial division is not provided in the available evidence, the brand has grown into a major player in the Algerian food industry. Its official website presents it as the leading agro-industrial group in Algeria, with five production sites and nine product categories. The company's development reflects the broader expansion of the Cevital group, which has invested heavily in food processing, sugar refining, and edible oil production. Over the years, Cevital Agro-Industrie has built a portfolio of consumer brands and staple products. Its website highlights juices such as Tchina, mayonnaise, Fleurial powdered chocolate, and Matina products. More recently, it launched Kremy, a processed cheese spread, indicating ongoing product innovation. The company has also participated in national events like the Algerian Production Fair, where it presented new products in 2024. The brand emphasizes an integrated 'from field to plate' approach, suggesting control over the supply chain from raw materials to finished goods. It claims that more than 40 million Algerians trust its products and employs over 3,900 people. While primarily focused on the Algerian market, Cevital Agro-Industrie states an ambition to grow internationally, leveraging its expertise in innovation and quality. As part of the private Cevital group, it operates without separate stock exchange listing.

• Cevital Agro-industrie participates in the 32nd Algerian Production Fair, showcasing new products.

• Launch of Kremy processed cheese spread.

Leading Algerian agro-industrial group focused on quality, consumer proximity, and integrated 'field to plate' production.

• Tchina juices

  Fruit juices marketed under the Tchina brand.

• Fleurial powdered chocolate

  Powdered chocolate drink mix.

• Matina products

  Range of food products under the Matina brand.

• Kremy processed cheese

  Processed cheese spread launched by Cevital.

• Mayonnaise

  Mayonnaise product offered by Cevital Agro-Industrie.

1. 1Cevital Agro-Industrie official websitecevital-agro-industrie.com
2. 2Wikidata entry for Cevital Agro-Industriewikidata.org