Cerveza Cristal

Cerveza Cristal is a beer brand produced in Peru by Unión de Cervecerías Peruanas Backus y Johnston. The supplied Spanish-language Wikipedia excerpt says production of the beer began in 1922 and identifies it as a lager in the clear, bright Pilsener style. It is popularly known as “La Rubia” and is described in that source as Peru’s most consumed beer brand. The brand is made at Backus production plants in Peru. The excerpt identifies plants in Ate, Motupe, Trujillo, Arequipa, Cusco and Pucallpa as producing Cristal. Its listed formats include draft beer, bottles and cans in several sizes. The official website currently promotes a returnable personal bottle: customers can return an empty bottle at participating local shops and receive a discount on a subsequent purchase. It also directs customers to purchase through TaDa or a nearby shop. The source describes Cristal as a flagship product of its brewer and says its name gave its name to the Peruvian football club Sporting Cristal. It also states that the brand sponsors the Peruvian tournament and the Peruvian national team. The supplied evidence does not identify a founder, corporate headquarters, or the brewer’s ultimate owner.

The supplied Spanish-language Wikipedia excerpt states that Cristal beer began production in 1922. It identifies the product as a lager in the clear and bright Pilsener category. It describes its earlier presentation as a green bottle with an oval label, and says the current presentation uses an amber bottle and a clover-shaped label. The excerpt identifies Unión de Cervecerías Peruanas Backus y Johnston as the producer. It says Cristal is produced at the company’s plants in Ate, Motupe, Trujillo, Arequipa, Cusco and Pucallpa. The source also calls it a flagship product of the brewery and states that its name inspired the name of the football club Sporting Cristal. It says the brand sponsors the Peruvian football tournament and the national team. The source lists formats including draft beer in 30- and 50-liter sizes, bottles of 1.0, 0.650 and 0.330 liters, and cans of 0.250, 0.355 and 0.473 liters. It also says commemorative packaging is released for Christmas and Peru’s Fiestas Patrias. A separate excerpt from the current official website promotes a returnable personal bottle. It explains that customers can return empty bottles at participating local shops and receive a discount on a subsequent bottle purchase. The available evidence does not establish the brand’s founder, its exact launch date beyond the stated start of production, or changes in ownership over time.

• 1922

  Production begins

• Returnable personal bottle promotion

A widely consumed Peruvian beer brand presented as a clear, bright Pilsener-style lager. The supplied source calls it the brewer’s flagship product.

• Cristal lager beer

  A beer described by the supplied source as a clear, bright Pilsener-style lager.

• Cristal Personal Retornable

  A returnable personal-bottle offering promoted on the official website; returning an empty bottle can earn a discount on the next purchase.

• Cristal draft, bottled and canned formats

  The supplied source lists draft sizes of 30 and 50 liters; bottles of 1.0, 0.650 and 0.330 liters; and cans of 0.250, 0.355 and 0.473 liters.

1. 1Cerveza Cristal official websitecristal.com.pe
2. 2Cerveza Cristal (Perú)es.wikipedia.org
3. 3Cerveza Cristal — Wikidatawikidata.org