Century Pacific Food
A Philippine food-processing company whose portfolio spans canned seafood, meat, dairy, coconut products, plant-based foods, and beverages.
Last updated October 30, 2026
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Overview
Century Pacific Food, Inc. is a Philippine multinational food-processing company headquartered in Ortigas Center, Pasig. It is a wholly owned subsidiary of Century Pacific Group, Inc., the corporate group originally built around canned and processed food products. Century Pacific Food was incorporated on October 25, 2013, to consolidate the food-manufacturing operations of the wider group, and it became a publicly listed company on the Philippine Stock Exchange on May 6, 2014 under the ticker CNPF. The company’s roots extend to Century Canning Corporation, established on December 12, 1978 by Ricardo S. Po, Sr. The earlier business focused on distributing and selling canned and processed fish, particularly tuna, sardines, and milkfish. Over time, the group expanded beyond its original seafood base into meat, dairy, coconut products, beverages, plant-based alternatives, and other packaged-food categories. This diversification is reflected in a portfolio that includes Century Tuna, 555, Argentina, Angel, Birch Tree, Coco Mama, Goodest, Hunt’s, Ligo, Swift, unMeat, unCheese, and other brands. Seafood remains central to the company’s identity. Century Tuna is one of its most visible consumer brands, while 555 and Ligo serve additional segments of the Philippine canned-fish market. The portfolio also includes canned and processed meat through brands such as Argentina, Home Pride, Lucky 7, Shanghai, and Swift; dairy products through Angel and Birch Tree; and coffee, chocolate, and other food and beverage offerings through brands including Kaffe de Oro, Choco Hero, and Wow. The company also distributes Vita Coco products and has developed coconut-processing capabilities, connecting its manufacturing operations with the growing global market for coconut water. Century Pacific Food combines branded consumer products with manufacturing and supply-chain activities. Its disclosed subsidiaries and affiliates include General Tuna Corporation, Snow Mountain Dairy Corporation, Pacific Meat Company, Century Pacific Food Packaging Ventures, Coco Harvest, Century Pacific Agricultural Ventures, Century Pacific Seacrest, and Century Pacific North America Enterprises, among others. These entities support food production, packaging, agriculture, warehousing, power, and international activities. The company’s products are sold primarily in the Philippines and are also exported or distributed in international markets. The company has used brand development, product-category expansion, manufacturing investment, and consumer marketing to broaden its position in Philippine food. Its Century Tuna Superbods program is a prominent example of brand-led marketing, combining fitness, lifestyle, and competition themes with the tuna business. In 2024, Century Pacific Food also announced an expanded, multiyear supply arrangement with Vita Coco for coconut water through 2029. The additional volume was associated with planned capacity investment and new manufacturing employment, illustrating the company’s strategy of using local production capabilities to serve international branded-food partners. Century Pacific Food is publicly traded but remains controlled by Century Pacific Group. Its corporate history therefore combines the continuity of a family-founded Philippine food group with the reporting, capital-market access, and organizational structure of a listed operating company. Its current positioning is that of a broad Philippine food manufacturer with strong domestic brands, an expanding range of better-for-you and alternative products, and contract or partner-manufacturing opportunities connected to international demand. Century Pacific Food is publicly listed but remains controlled by Century Pacific Group. Its corporate history therefore combines the tradition of a family-founded Philippine food group with the reporting, capital-market access, and organizational structure of a listed operating company. It is currently positioned as a diversified Philippine food manufacturer with strong domestic brands, a growing healthier and alternative product range, and contract or partner manufacturing opportunities linked to global demand.
History
Century Pacific Food is the listed food-manufacturing arm of Century Pacific Group. Its corporate lineage begins with Century Canning Corporation, which Ricardo S. Po, Sr. established on December 12, 1978. The original business concentrated on the distribution and sale of canned and processed fish, including tuna, sardines, and milkfish. This seafood foundation later supported the development of consumer brands with a broad presence in the Philippine packaged-food market. Century Pacific Food, Inc. was incorporated on October 25, 2013, as a subsidiary of Century Pacific Group, Inc., formerly known as Century Canning Corporation. Its purpose was to consolidate the group’s food-manufacturing portfolio in a dedicated operating company. The company completed an initial public offering and began trading on the Philippine Stock Exchange on May 6, 2014. The listing gave the food business a separate public-market identity while leaving it under the ownership and control of Century Pacific Group. Following its formation and listing, the company operated across several food categories rather than remaining solely a seafood producer. Its brand portfolio came to include canned fish, processed meat, dairy, coffee, chocolate, coconut products, beverages, pet food, and plant-based alternatives. The group also expanded through brands and businesses acquired or obtained from other companies, including Blue Bay from RFM Corporation in 2001, Swift from RFM Corporation in 2012, and Hunt’s from Universal Robina Corporation in 2017 under license from Conagra Brands. These additions complemented the long-established Century, 555, Argentina, Angel, and related labels. Century Pacific Food’s operating structure includes manufacturing, agricultural, packaging, warehousing, power, and international entities. Subsidiaries and affiliates named in company references include General Tuna Corporation, Snow Mountain Dairy Corporation, Allforward Warehousing, Century Pacific Agricultural Ventures, Century Pacific Seacrest, Century Pacific Food Packaging Ventures, Pacific Meat Company, Centennial Global, Century Pacific North America Enterprises, Millennium General Power, General Odyssey, and Coco Harvest. Together, these businesses indicate an integrated approach to sourcing, processing, packaging, distribution, and export activity. The company has also developed new product platforms in response to changing consumer preferences. Its portfolio includes coconut products and plant-based offerings such as unMeat and unCheese, alongside conventional seafood, meat, dairy, and beverage brands. International partnerships have become increasingly important. A 2020 arrangement with Vita Coco was followed by an additional multiyear agreement announced in 2024, covering 90 million liters of coconut water through 2029. The expansion was linked to planned capacity investment and additional manufacturing employment. Marketing has remained an important part of the company’s brand strategy. Century Tuna Superbods, a biennial fitness and lifestyle competition, gives Century Tuna a highly visible consumer platform. In 2024, the program used the "Best You Ever" theme and introduced 36 finalists before the July finals. The company has also received recognition in capital markets and corporate-management rankings, including an award for its 2014 initial public offering and subsequent recognition in small- and mid-cap company categories. Today, Century Pacific Food remains an active Philippine-listed food company. Its business combines a strong domestic portfolio with export activity, licensed distribution, partner manufacturing, and investment in emerging categories such as coconut beverages and plant-based foods. The company’s history is therefore one of progression from a tuna- and canned-fish distributor into a diversified food-processing group while retaining seafood as a central part of its identity.
- 2024
Expanded Vita Coco coconut-water contract
[1]Century Pacific Food announced additional Vita Coco volume requirements covering 90 million liters of coconut water through 2029.
- 2014
Public listing on the Philippine Stock Exchange
[1]The company became listed on the Philippine Stock Exchange under the ticker CNPF.
- 2013
Century Pacific Food was incorporated
[1]Century Pacific Food, Inc. was incorporated as a subsidiary to consolidate the food-manufacturing portfolio of Century Pacific Group.
- 1978
Century Canning Corporation was established
[1]Ricardo S. Po, Sr. established Century Canning Corporation, the predecessor associated with Century Pacific Group.
Products and positioning
A diversified Philippine food manufacturer combining widely recognized local consumer brands with large-scale processing, packaging, and international supply capabilities.
Canned seafood
Century Tuna
Century Tuna is the company’s principal tuna brand and one of its most visible consumer businesses. It represents the group’s historic strength in processed seafood while also serving as the platform for lifestyle-oriented marketing such as the Century Tuna Superbods program. The range is associated with packaged tuna products sold in the Philippine market and supported by the company’s tuna-processing operations.
Canned seafood
555
555 is a long-established canned-food brand in the company’s portfolio, principally associated with canned fish and other affordable, convenient packaged-food products. It complements Century Tuna by addressing a broader mass-market segment and reflects Century Pacific Food’s historical concentration on tuna, sardines, milkfish, and related seafood categories.
Processed meat
Argentina
Argentina is a processed-meat brand covering canned and other convenient meat products. It extends Century Pacific Food beyond seafood and is part of the company’s broader meat portfolio, which also includes Home Pride, Lucky 7, Shanghai, and Swift. The brand is aimed at everyday household consumption in the Philippine packaged-food market.
Dairy
Birch Tree
Birch Tree is a dairy brand in Century Pacific Food’s portfolio. It forms part of the company’s expansion into milk and powdered dairy products through its dairy manufacturing operations. The brand gives the group exposure to a staple category distinct from its original canned-seafood base.
Coconut products
Coco Mama
Coco Mama is a coconut-focused product brand connected to Century Pacific Food’s investment in coconut processing and agricultural supply. It sits within a newer area of the portfolio that also supports the company’s international coconut-water business and its relationship with Vita Coco.
Pet food
Goodest
Goodest is a pet-food brand included among Century Pacific Food’s newer consumer offerings. Its presence illustrates the company’s move into adjacent packaged-consumption categories beyond human staple foods, while using the group’s experience in food processing, branding, and distribution.
Plant-based foods
unMeat and unCheese
unMeat and unCheese are plant-based product platforms in Century Pacific Food’s portfolio. They broaden the company’s offer toward alternative proteins and dairy-free or cheese-alternative applications, complementing its traditional seafood, meat, and dairy lines.
Coconut-water distribution and supply
Vita Coco
Vita Coco is an international coconut-water brand distributed or supplied through Century Pacific Food’s coconut operations. The company’s 2024 supplemental agreement covered 90 million liters through 2029 and was associated with planned capacity expansion in the Philippines.
Marketing campaigns
- 2024Century Tuna Superbods: Best You Ever
Philippines
The biennial Century Tuna Superbods campaign used the theme "Best You Ever" and combined fitness, lifestyle, and competition-oriented brand communication. Century Pacific Food presented 18 male and 18 female finalists in April 2024 before the scheduled July finals. The finalist presentation advanced 36 contestants to the next stage of the competition.
Outcome. The finalist presentation advanced 36 contestants to the next stage of the competition.
Brand decisions
2024
Expand coconut-water production for Vita CocoStrategyBackground
Century Pacific Food’s earlier Vita Coco relationship was supplemented by additional volume requirements as demand for coconut water increased.
Action taken
The company agreed to supply 90 million liters of coconut water through 2029 and planned new production capacity to support the contract.
Aftermath
The expansion was associated with approximately $40 million of capital expenditure and the creation of 1,500 manufacturing jobs.
Planned capital expenditure. $40 million (2024 announcement, for expanded capacity through 2029)
Recent events
Century Pacific Food acquires Ligo sardines brand assets[2]
Reported:
Century Pacific Food said the deal to acquire the Tung family’s Ligo sardines included assets and intellectual property related to manufacturing Ligo’s product lineup.
- Unconfirmed
CNPF subsidiary and Friends of Hope sign coconut-growing partnership[3]
Century Pacific Food, through its coconut production unit CPAVI, signed a partnership with Friends of Hope to provide quality coconut seedlings to growers in southern and central Mindanao. The partnership is planned to provide 100,000 seedlings annually for five years.
Sources4 sources
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