Central NorthVille

Central NorthVille is a shopping mall on Rattanathibet Road in Mueang Nonthaburi District, Nonthaburi, Thailand. The property began in 1991 as Jusco Rattanathibet, established by Siam Jusco Co., Ltd. as a major shopping and supermarket facility serving the expanding northern Bangkok metropolitan area. Its original operation was centered on the Jusco format and supermarket-led retailing. The site changed substantially after Central Group became involved. Around a decade after the original opening, Central Group tenants were added to the existing Jusco building, creating a broader retail concept known as Central Power Center Rattanathibet. The expanded tenant mix included Power Buy, Supersports, B2S and HomeWorks, moving the property beyond its original supermarket and general-merchandise role. Central Pattana acquired the mall and approximately 48 rai of land from Siam Jusco for THB650 million on 30 December 2003. The property was renamed Central Rattanathibet Town Center on 1 January 2004, and its supermarket operator changed from AEON to Tops. Further redevelopment followed in two phases. Robinson Department Store opened its Rattanathibet branch in June 2005, while the first expansion phase added approximately 25,000 square metres of retail space, including a cinema and the Robinson department store. The second phase, completed in December 2006, expanded retail and parking facilities and was associated with the name CentralPlaza Rattanathibet. The mall was later repositioned as Central NorthVille. Its current configuration is described as three connected components: the NorthVille main building, the OrchardVille extension and associated residential areas. Retail, food, entertainment, fitness, sports and lifestyle uses are represented by facilities and tenants including Tops Food Hall, Tops Flavour, Tops Wine Cellar, Power Buy, Supersports, B2S, Fitness First, D-Sports Stadium and SF Cinema NorthVille. The wider development also includes outdoor recreation, hospitality and residential elements such as PetVille Park, PlayVille Park, Phyll NorthVille and Go! Hotel NorthVille. Several former anchors have moved, closed or been replaced as the property evolved. Robinson Department Store Rattanathibet moved to Robinson Lifestyle Ratchaphruek; BnB Home replaced the former HomeWorks concept and later moved to Thai Watsadu x BnB Home Rattanathibet; Index Living Mall moved to Little Walk Rattanathibet; and the former parking-building Tops operation was consolidated into Tops Food Hall Central NorthVille. Around 2023, Central Pattana confirmed plans to renovate the former Jusco side of the complex. The proposal involved demolishing the approximately 33-year-old building dating from the Jusco era and replacing it with a new mixed-use building while retaining the presence of certain anchor tenants. The replacement was expected to open in 2026. Central NorthVille therefore represents a long-running retail property that has been repeatedly expanded, renamed and repositioned rather than a conventional standalone consumer-goods brand.

Central NorthVille originated as Jusco Rattanathibet, which Siam Jusco Co., Ltd. established in 1991 on Rattanathibet Road in Nonthaburi. It was developed as a large shopping and supermarket facility for Mueang Nonthaburi District and was among Jusco's significant Thai properties. The first major change came when Central Group tenants were added to the existing Jusco building roughly ten years after opening. The resulting Central Power Center Rattanathibet concept introduced Power Buy, Supersports, B2S and HomeWorks alongside the original shopping and supermarket functions. This created a more diversified retail destination and connected the property to Central Group's expanding portfolio of specialty retail brands. On 30 December 2003, Central Pattana acquired the property and its approximately 48-rai land parcel from Siam Jusco for THB650 million. It renamed the mall Central Rattanathibet Town Center on 1 January 2004 and changed the supermarket operator from AEON to Tops. The acquisition marked the formal transition from the Jusco-led format to a Central Pattana-managed shopping-centre model. Redevelopment continued through the middle of the decade. Robinson Department Store opened its Rattanathibet branch on 15 June 2005. The first expansion phase, completed in September 2005, added approximately 25,000 square metres of retail area and incorporated a cinema and the Robinson department store. A second phase expanded retail and parking facilities and was completed in December 2006 at a reported cost of THB1.882 billion. The property was associated with the CentralPlaza Rattanathibet name during this period. Over time, the complex developed into a broader mixed-use destination. The present configuration is described through the NorthVille main wing, the OrchardVille extension and residential areas. Its offer includes grocery and specialty food retail, consumer electronics, sporting goods, books, home-related merchandise, restaurants, cinema, fitness and outdoor recreation. SF Cinema NorthVille, Fitness First, D-Sports Stadium, Tops Food Hall, Power Buy, Supersports and B2S are among the named facilities. Residential, hospitality and recreational elements include Phyll NorthVille, Go! Hotel NorthVille, PetVille Park, PlayVille Park and a jogging track. The tenant and building mix has continued to change. Robinson's former anchor moved to Robinson Lifestyle Ratchaphruek. The former HomeWorks operation was replaced by BnB Home, which subsequently moved to Thai Watsadu x BnB Home Rattanathibet. Index Living Mall moved to Little Walk Rattanathibet, while the earlier Tops operation in the parking building was consolidated into Tops Food Hall Central NorthVille. Around 2023, Central Pattana confirmed a further redevelopment of the former Jusco side. The plan called for demolition of the building that had remained from the 1991 opening and construction of a new mixed-use building, with some existing anchor tenants expected to continue and an anticipated opening in 2026. The property's history is consequently defined by successive ownership, naming, tenant and physical-format changes, from a Jusco supermarket centre to a Central Pattana shopping and mixed-use destination.

• 2023

  New mixed-use redevelopment announced

  [1]Central NorthVilleen.wikipedia.org

  Central Pattana confirmed plans to replace the former Jusco-side building with a new mixed-use structure expected to open in 2026.

• 2006

  Second expansion phase completed

  [1]Central NorthVilleen.wikipedia.org

  The second phase expanded retail and parking facilities and was completed in December.

• 2005

  Robinson anchor and first expansion phase

  [1]Central NorthVilleen.wikipedia.org

  Robinson Department Store opened on 15 June, and the first expansion phase adding approximately 25,000 square metres of retail space was completed in September.

• 2004

  Renamed Central Rattanathibet Town Center

  [1]Central NorthVilleen.wikipedia.org

  The property adopted the Central Rattanathibet Town Center name on 1 January, and Tops replaced AEON as supermarket operator.

• 2003

  Central Pattana acquires the property

  [1]Central NorthVilleen.wikipedia.org

  Central Pattana acquired the mall and approximately 48 rai of land from Siam Jusco on 30 December.

• 2001

  Central Power Center concept added

  [1]Central NorthVilleen.wikipedia.org

  Central Group tenants were added to the original Jusco building, including Power Buy, Supersports, B2S and HomeWorks.

• 1991

  Jusco Rattanathibet opens

  [1]Central NorthVilleen.wikipedia.org

  Siam Jusco Co., Ltd. established the original shopping mall and supermarket facility in Mueang Nonthaburi District.

A suburban, multi-purpose retail and mixed-use destination serving Nonthaburi and the northern Bangkok metropolitan area, combining everyday shopping with food, entertainment, fitness, recreation, hospitality and residential uses.

• Supermarket and food retail

  Tops Food Hall

  The principal food-retail offering identified for the NorthVille wing. It represents the consolidation and modernization of the site's earlier Tops supermarket presence and provides grocery, prepared-food and related food-hall functions within the shopping-centre environment.

• Consumer electronics

  Power Buy

  A Central Group consumer-electronics anchor introduced during the property's transition from the original Jusco format to the Central Power Center concept. The store contributes electronics and technology retail to the mall's broader specialty-shopping mix.

• Sporting goods

  Supersports

  A sports-retail anchor associated with the Central Power Center expansion. It broadens the mall's offer beyond groceries and department-store merchandise through sporting goods, apparel and related equipment.

• Books and stationery

  B2S

  A Central Group books, stationery and lifestyle retailer included among the original Central Power Center tenants. Its presence supports the mall's general merchandise, education and leisure-shopping functions.

• Cinema and entertainment

  SF Cinema NorthVille

  The mall's cinema facility, currently identified as SF Cinema NorthVille. The complex is described as having five cinemas; the property previously operated with seven screens under the SF Central Rattanathibet name.

• Fitness and recreation

  Fitness First

  A premium fitness-club facility in the NorthVille wing. The location is also described as a certified Hyrox training centre, adding structured training and exercise services to the mall's lifestyle offering.

• Sports and recreation

  D-Sports Stadium

  An indoor or mall-based sports and recreation facility listed among the NorthVille wing's key areas. It complements the site's sports retail and fitness components.

• 2023

  Replacement of the former Jusco-side buildingStrategy

  Background

  The building dating from the 1991 Jusco opening had reached the point where Central Pattana planned a comprehensive renewal of that part of the complex.

  Action taken

  Central Pattana confirmed plans to demolish the former Jusco-side structure and construct a new mixed-use building while retaining certain anchor tenants.

  Aftermath

  The replacement building was expected to open in 2026, subject to completion of the redevelopment.

  Source

• 2005

  First major expansion phaseStrategy

  Background

  Central Pattana sought to broaden the property beyond its original Jusco supermarket-led configuration.

  Action taken

  The first expansion added approximately 25,000 square metres of retail space, including a cinema and Robinson Department Store.

  Aftermath

  The expanded property became a larger multi-anchor shopping destination and was subsequently associated with the CentralPlaza Rattanathibet name.

  Source

• 2003

  Acquisition from Siam JuscoM&A

  Background

  The property was transferred from Siam Jusco to Central Pattana as Central Group expanded its shopping-centre portfolio.

  Action taken

  Central Pattana acquired the mall and approximately 48 rai of land for THB650 million on 30 December 2003.

  Aftermath

  The transaction was followed by a name change, replacement of the supermarket operator and subsequent expansion under Central Pattana.

  Acquisition price. THB650 million (30 December 2003)

  Source

1. 1Central NorthVilleen.wikipedia.org