Cento Fine Foods
Cento Fine Foods is a provider of Italian food products, including San Marzano tomatoes, with a stated mission of offering high-quality Italian products at the best value.
Last updated September 15, 2026
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Overview
Cento Fine Foods is a specialty foods company whose official website describes a mission of providing consistent, premium Italian products for the best consumer value. Its history traces to Alfred Ciccotelli, Sr. (Mr. C), who began selling imported Italian food in the 1950s; in 1962, Alanric Food Distributors was born. The company's product range includes San Marzano tomatoes, which its site describes as widely recognized as the gold standard for taste.
History
Cento Fine Foods' history traces to Alfred Ciccotelli, Sr. (Mr. C), who first began selling imported Italian food in the 1950s. His beginnings can be traced back to working at his father's store in South Philadelphia. His teenage years were interrupted by World War II, where he served in the Pacific theater, rose to Staff Sergeant in the U.S. Army and received an honorable discharge in October 1946. When he returned home, much had changed: during his time away, his father passed and his family grocery store closed. He started out with a couple of neighborhood jobs and was soon approached by a Philadelphia wholesaler (circa 1950) that sold candy and tobacco to local stores. Within one year, he was promoted to sales manager and began to introduce Italian specialties to stores. After building the Italian specialty business, the owners wanted to cut back on Italian foods to stay within their main candy and tobacco business. In 1962, Alanric Food Distributors was born.
Products and positioning
High-quality Italian products at the best value for consumers.
San Marzano tomatoes
San Marzano tomatoes have strict rules and guidelines to ensure consistency and quality; they get their name from the town where they were born, San Marzano sul Sannio, in the Campania region of southern Italy.
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