Centerplex Maracanaú

Centerplex Maracanaú is a Brazilian movie theater — a multiplex cinema operating inside the North Shopping Maracanaú shopping center in the city of Maracanaú, in the state of Ceará. It is one of the venues of the Centerplex Cinemas circuit, a Brazilian exhibition chain whose institutional timeline traces its origins to 1981, when cinema enthusiast Sr. Eli opened the network's first cinema, then called Cine São Luiz, in the city of Poços de Caldas. The chain grew through the 1990s, was renamed Centerplex Cinemas in 2000, and has since expanded into a multi-state circuit. As a Centerplex venue, the Maracanaú cinema follows the chain's standard programming model: first-run Brazilian and international releases, with sessions listed under "Em cartaz" (now showing) and "Vem aí" (coming soon), ticket sales through the Centerplex website, and the chain's pricing, accessibility and half-price (Meia Entrada) policies. The site also participates in the group's promotional and loyalty-style offerings, such as the "Promoções" area where customers choose their Centerplex location to see available deals, and in the chain's broader experience lines including Centerplex Mega, Centerplex Azul and the Prime concept cinema. The Maracanaú unit sits within the Ceará market, one of the nine states where Centerplex reports a presence — alongside São Paulo, Bahia, Pernambuco, Paraíba, Alagoas, Amazonas, Sergipe and Maranhão. The circuit describes itself as operating 86 screens with different technologies and services, and as a constant investor in projection and sound technology and in staff training. The Maracanaú theater is therefore best understood not as a standalone company but as a branded exhibition venue within the Centerplex Cinemas network, serving the shopping-center audience of Maracanaú and the surrounding metropolitan region of Fortaleza.

The history of Centerplex Maracanaú is inseparable from the history of the Centerplex Cinemas circuit, since the Maracanaú venue is one of the chain's branded multiplexes rather than an independent business. According to the chain's own institutional timeline, the story begins in 1981, when a cinema enthusiast named Sr. Eli opened the network's first cinema — then called Cine São Luiz — in the city of Poços de Caldas. In the early 1990s, riding considerable success, the Cine São Luiz network expanded and at its peak operated 20 screens across the cities of Atibaia, São Lourenço and Itapevi. A severe crisis then forced the company to close several of those auditoriums, leaving it operating only two. The turning point came in 1998, when the blockbuster Titanic filled the chain's auditoriums and the resulting box-office revenue reopened opportunities for growth. In 2000 the Cine São Luiz network was renamed Centerplex Cinemas and began a sustained expansion of its screen count. The chain continued to invest in technology: in 2015 it opened its first MEGA Dolby Atmos auditorium in São Luís do Maranhão, bringing immersive sound technology to its customers, and in 2017 it opened its first Prime concept cinema in João Pessoa, offering a differentiated premium experience. By the time of the chain's published institutional account, Centerplex reported a presence in nine Brazilian states — São Paulo, Bahia, Pernambuco, Ceará, Paraíba, Alagoas, Amazonas, Sergipe and Maranhão — and a total of 86 screens with varying technologies and services. The Maracanaú cinema belongs to the Ceará portion of that footprint, operating inside the North Shopping Maracanaú shopping center. As part of the circuit, it shares the group's programming pipeline, ticketing platform, promotional calendar and accessibility policies, and it appears on the Centerplex website as one of the locations customers can select when browsing showtimes and promotions. The chain states that since its founding it has invested continuously in technology and in the training of its employees, with the goal of offering the best possible service, and that it maintains strong relationships with leading companies in the sector in order to bring high-technology products to its auditoriums.

• 2017

  The first Prime concept cinema opens in João Pessoa.

• 2015

  Centerplex opens its first MEGA Dolby Atmos auditorium in São Luís do Maranhão.

• 2000

  Cine São Luiz is renamed Centerplex Cinemas and begins expanding its screen count.

• 1998

  The success of Titanic revives the chain's box office and opens new growth opportunities.

• 1990

  Early 1990s: Cine São Luiz grows to 20 screens across Atibaia, São Lourenço and Itapevi.

• 1981

  Sr. Eli opens the network's first cinema, Cine São Luiz, in Poços de Caldas.

A shopping-center multiplex within the Centerplex Cinemas circuit, positioned on mainstream first-run programming, accessible pricing and technology-led auditorium experiences.

• Cinema tickets (Ingressos)

• First-run film programming (Em cartaz / Vem aí)

• Centerplex Mega experience line

• Centerplex Azul experience line

• Cine Escola educational screenings

• Mídia em Tela on-screen advertising

• Events and venue rental

1. 1Centerplex Cinemas » Maracanaú – CE | North Shopping Maracanaúcenterplex.com.br
2. 2Centerplex Cinemas » Institucionalcenterplex.com.br
3. 3Centerplex Maracanaú (Wikidata)wikidata.org
4. 4Centerplex Cinemas » Toy Story 5centerplex.com.br