Centara Hotels & Resorts
Thai-origin hospitality group operating a family of hotel and resort brands.
Last updated September 15, 2026
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Overview
Centara Hotels & Resorts is a hotel chain founded in Thailand in 1983, built upon traditional family values of caring, sharing and a sense of belonging. It describes itself as a family-run hospitality management company whose vision is to be the leading global hospitality group of Thai origin, offering locally relevant, Thai-inspired experiences. Its portfolio is organised as a family of distinctive global brands, including Centara Reserve, The Centara Collection, Centara Grand, Centara, Centara Life and COSI, and it also positions itself as a venue provider for MICE and corporate events.
History
Centara Hotels & Resorts was founded in Thailand in 1983 and is described as built upon traditional family values of caring, sharing and a sense of belonging. It presents itself as a family-run business and hospitality management company, emphasising ongoing professional training and personal growth for employees. The company states a vision to be the leading global hospitality group of Thai origin, dedicated to locally relevant, Thai-inspired experiences in each of its global destinations, and describes a commitment to meaningful hospitality while preserving the environment through sustainable operations. Its brand portfolio is presented as a family of distinctive global brands, and it also markets itself for MICE and corporate events.
Products and positioning
A family-run, Thai-origin hospitality group offering Thai-inspired experiences across a family of distinctive global brands.
Centara Reserve
Luxury escapes in iconic places, described as story-driven hospitality dedicated to creating personal moments and enduring memories.
The Centara Collection
A collection of luxurious, creative and unique hotels.
Centara Grand
Distinguished destination hotels positioned as 'The Place to Be'.
Centara
The home of delightful surprises, with personable, warm service from the heart.
Centara Life
Hotels and resorts that elevate the essentials, combining value and comfort with the best beaches and city locations.
COSI
Smart social hubs with full flexibility, reimagined as a smart social hub and fun community space where travellers meet and connect.
Sources11 sources
- 1Centara Hotels & Resorts | Book an Exciting Escape Nowcentarahotelsresorts.com
- 2About Centara Hotels & Resorts | Company overviewcentarahotelsresorts.com
- 3Discover Centara Hotels & Resorts Brandscentarahotelsresorts.com
- 4Find a perfect Hotel Location for your Corporate Eventscentarahotelsresorts.com
- 5Centara Hotels & Resortswikidata.org
- 6Centara Launches 12.12 Double Mega Saleeturbonews.com
- 7Centara Offers Free Nights with 11.11 Flash Sale Buy-1-Get-1ryt9.com
- 8Centara Rolls Out "Ultimate Twin Island Escape" Campaign in The Maldives &ryt9.com
- 9Centara Unveils New Brand Ad Campaign "Centara – The Place to Be."eturbonews.com
- 10Centara wins 5 Top Asia awards in SmartTravelAsia 2014 polleturbonews.com
- 11Centara wins big at 2021 Travellers’ Choice Best of the Best Awards with recognition for 36 hotels and resorts | ThaiPR.NETthaipr.net
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