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Centara Hotels & Resorts

Thai-origin hospitality group operating a family of hotel and resort brands.

Last updated September 15, 2026

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Overview

Centara Hotels & Resorts is a hotel chain founded in Thailand in 1983, built upon traditional family values of caring, sharing and a sense of belonging. It describes itself as a family-run hospitality management company whose vision is to be the leading global hospitality group of Thai origin, offering locally relevant, Thai-inspired experiences. Its portfolio is organised as a family of distinctive global brands, including Centara Reserve, The Centara Collection, Centara Grand, Centara, Centara Life and COSI, and it also positions itself as a venue provider for MICE and corporate events.

History

Centara Hotels & Resorts was founded in Thailand in 1983 and is described as built upon traditional family values of caring, sharing and a sense of belonging. It presents itself as a family-run business and hospitality management company, emphasising ongoing professional training and personal growth for employees. The company states a vision to be the leading global hospitality group of Thai origin, dedicated to locally relevant, Thai-inspired experiences in each of its global destinations, and describes a commitment to meaningful hospitality while preserving the environment through sustainable operations. Its brand portfolio is presented as a family of distinctive global brands, and it also markets itself for MICE and corporate events.

Products and positioning

A family-run, Thai-origin hospitality group offering Thai-inspired experiences across a family of distinctive global brands.

  • Centara Reserve

    Luxury escapes in iconic places, described as story-driven hospitality dedicated to creating personal moments and enduring memories.

  • The Centara Collection

    A collection of luxurious, creative and unique hotels.

  • Centara Grand

    Distinguished destination hotels positioned as 'The Place to Be'.

  • Centara

    The home of delightful surprises, with personable, warm service from the heart.

  • Centara Life

    Hotels and resorts that elevate the essentials, combining value and comfort with the best beaches and city locations.

  • COSI

    Smart social hubs with full flexibility, reimagined as a smart social hub and fun community space where travellers meet and connect.

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