Cedars-Sinai

Cedars-Sinai is a nonprofit academic healthcare organization based in Los Angeles, California. Its best-known institution is Cedars-Sinai Medical Center, a major tertiary and quaternary-care hospital that serves patients from Southern California and from around the United States and abroad. The organization combines direct patient care with biomedical research, graduate and continuing medical education, physician training, and community-oriented health programs. The institution traces its roots to charitable hospitals established in Los Angeles in the early twentieth century. Cedars of Lebanon Hospital was founded in 1902, while Mount Sinai Hospital was established later to serve the city’s Jewish community and other residents. The two organizations merged in the early 1960s, creating the foundation for the modern Cedars-Sinai institution. A new medical center opened in 1976, enabling the merged organization to expand its clinical, research, and educational activities on a larger campus. Cedars-Sinai’s clinical scope covers routine, specialty, and highly complex care. Major areas include cancer, cardiology and heart surgery, digestive and liver diseases, diabetes and endocrinology, neurosciences, neurosurgery, orthopedics, spine care, obstetrics and maternity, gynecology, ear, nose and throat medicine, pulmonary and respiratory care, pain management, primary care, and emergency medicine. The system also operates or affiliates with facilities beyond its central campus, including Cedars-Sinai Marina del Rey Hospital, helping extend access to care in the Los Angeles region. Its positioning rests on the combination of advanced clinical treatment and academic medicine. The organization presents itself not only as a hospital provider but also as a research and educational institution whose discoveries can be translated into patient care. Its brand communications have increasingly emphasized accessibility and the human side of medicine, addressing a perception that a prestigious specialty hospital may be distant or difficult to access. The “We’re Right Here” platform, developed with RPA, was designed to make the system feel more present and inclusive across Southern California. Cedars-Sinai also uses partnerships and community-facing marketing to build awareness. Its relationship with the Los Angeles Dodgers produced the #LittleDodgerFan promotion, in which newborns received Dodgers-themed beanies and parents were encouraged to share photographs on social media. The initiative connected maternity services, local sports culture, and family-oriented engagement. Earlier specialty advertising included a 2011 outdoor campaign for the Cedars-Sinai Spine Center. The organization remains privately operated and nonprofit rather than publicly traded. Its activities include healthcare delivery, research, education, and community benefit. In 2026, Cedars-Sinai acquired the approximately ten-acre Beverly Connection retail complex near its main campus. Leaders described the purchase as a long-term land and campus-planning decision intended to create options for future modernization and expansion, while stating that the shopping center would continue normal operations in the near term. This transaction illustrated the institution’s continuing effort to plan for the physical and clinical demands of a growing regional health system.

Cedars-Sinai’s institutional history begins with charitable healthcare initiatives in Los Angeles. Cedars of Lebanon Hospital was founded in 1902 and developed as a community-serving hospital. Mount Sinai Hospital was subsequently established to provide care for Los Angeles residents, including members of the Jewish community. During the growth of Los Angeles and the increasing complexity of hospital medicine, the two institutions moved toward consolidation. Their merger in the early 1960s created the modern Cedars-Sinai organization. The combination brought together clinical resources, philanthropic support, physicians, and hospital infrastructure at a time when Los Angeles was expanding rapidly. The merged institution opened its modern medical center in 1976 on Beverly Boulevard. Over the following decades, the campus developed into a major academic medical center with extensive inpatient and outpatient services, advanced surgery, specialty institutes, laboratories, and education programs. The organization’s evolution followed the broader transformation of American hospitals from primarily local inpatient facilities into integrated health systems. Cedars-Sinai expanded beyond traditional hospital care into outpatient medicine, specialty networks, research, medical education, physician services, and community health. Its clinical portfolio grew across oncology, cardiovascular medicine, neurosciences, digestive and liver medicine, orthopedics, spine care, maternity, emergency medicine, and primary care. Research became a central part of the institutional identity, with the organization presenting scientific discovery and clinical translation as complementary to patient treatment. Cedars-Sinai also broadened its regional footprint through affiliations and acquisitions. In 2015, it acquired Marina Del Rey Hospital, a 145-bed facility that continued operating with its established services, including a 24-hour emergency department. The transaction fit a wider strategy of making care more convenient across the Los Angeles region while adding capacity and relationships outside the central campus. Brand development has been another part of the organization’s modern history. Cedars-Sinai has marketed both highly specialized care and more routine healthcare services. A 2011 outdoor campaign promoted the Cedars-Sinai Spine Center. In 2018, the organization partnered with the Los Angeles Dodgers on the #LittleDodgerFan activation, distributing Dodgers beanies to newborns and turning maternity experiences into social-media storytelling. More recently, the “We’re Right Here” platform emphasized inclusion, emotional accessibility, and the availability of Cedars-Sinai locations for everyday healthcare as well as complex treatment. In 2026, Cedars-Sinai acquired the Beverly Connection retail center, located near the main medical campus. The approximately ten-acre property was presented as a long-range strategic asset because the existing campus has limited room for continued growth. Cedars-Sinai said there were no immediate plans to change the shopping center’s operations. The purchase demonstrated that the institution’s growth strategy includes not only clinical expansion and affiliations but also long-term management of the physical environment surrounding its flagship campus. Today, Cedars-Sinai remains a nonprofit academic health system centered in Los Angeles, with healthcare delivery, research, education, and community service operating under a unified institutional brand.

1. 2026Beverly Connection acquisition

   Cedars-Sinai acquired a nearby retail complex to preserve long-term options for medical-campus revitalization and expansion.

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2. 2018#LittleDodgerFan activation

   Cedars-Sinai and the Los Angeles Dodgers distributed branded beanies to newborns and encouraged social sharing by new parents.

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3. 2015Marina Del Rey Hospital joins the system

   Cedars-Sinai acquired the 145-bed hospital, which continued as an affiliate with its existing services and staff.

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4. 2011Spine Center outdoor campaign

   Wongdoody created an outdoor advertising campaign for the Cedars-Sinai Spine Center titled “We Know How You Feel.”

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5. 1976Modern Cedars-Sinai Medical Center opens

   The modern medical center opened on Beverly Boulevard following the earlier merger and became the organization’s principal campus.

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6. 1960Cedars of Lebanon and Mount Sinai merge

   The two Los Angeles hospitals consolidated during the early 1960s, creating the foundation of the modern Cedars-Sinai organization.

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7. 1902Cedars of Lebanon Hospital is founded

   The hospital that became one of the institutional predecessors of Cedars-Sinai was established in Los Angeles.

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A high-acuity nonprofit academic health system combining advanced patient care, research, education, and a growing emphasis on accessible, human-centered healthcare across Southern California.

• Cedars-Sinai Medical CenterAcademic medical center1976

  The flagship Los Angeles medical center provides tertiary and quaternary hospital services, emergency care, surgery, specialty institutes, outpatient medicine, research, and medical education. It is the central facility around which the broader Cedars-Sinai health system has developed.

• Cedars-Sinai Marina del Rey HospitalAffiliated hospital

  A 145-bed hospital serving the Marina del Rey area, acquired by Cedars-Sinai in 2015. It continued providing its existing clinical services, including a 24-hour emergency department, while operating as a Cedars-Sinai affiliate.

• Cancer careSpecialty medicine

  Cedars-Sinai’s cancer offering combines diagnosis, medical and surgical treatment, radiation-related services, clinical research, and supportive care. Cancer medicine is integrated with the organization’s academic and translational research activities.

• Heart and vascular careSpecialty medicine

  The system provides cardiovascular diagnosis, intervention, surgery, rehabilitation, and related specialty services for complex heart and vascular conditions. The offering is part of Cedars-Sinai’s broader advanced-care portfolio.

• Neurosciences and neurosurgerySpecialty medicine

  Cedars-Sinai offers neurological and neurosurgical care spanning diagnosis, medical management, complex surgery, rehabilitation, and research. The service line addresses conditions affecting the brain, spine, and nervous system.

• Maternity and obstetric servicesWomen’s health

  Maternity services provide pregnancy, childbirth, newborn, and related women’s healthcare. The service became especially visible in the #LittleDodgerFan partnership, which used newborn photography to connect families with the Cedars-Sinai and Dodgers brands.

• 2018#LittleDodgerFan

  Los Angeles · United States

  Cedars-Sinai partnered with the Los Angeles Dodgers and Boundless to distribute Dodgers-themed beanies to newborns. Parents were invited to share photographs on social media, while selected images appeared on the stadium jumbotron; the Dodgers also distributed branded sippy cups.

  Outcome. The activation connected the hospital’s maternity audience with Dodgers fans and generated social-media and in-stadium visibility.

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• 2011We Know How You Feel

  United States

  Wongdoody created an outdoor campaign for the Cedars-Sinai Spine Center. The work used empathetic messaging to connect with people experiencing back and spine problems.

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• We’re Right Here

  Southern California · United States

  RPA developed an integrated brand platform focused on making Cedars-Sinai feel more accessible, inclusive, and human. The campaign used storytelling, media, and community partnerships to show that the system was available for everyday care as well as highly complex medicine.

  Outcome. RPA reported that two-thirds of exposed audiences became more likely to visit Cedars-Sinai and that consideration for everyday healthcare increased by 53 percent.

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• 2026Acquisition of Beverly ConnectionM&A

  Cedars-Sinai said its main campus had limited room for continued growth and that future healthcare demand required long-term planning.

  What changed. The organization purchased the approximately ten-acre Beverly Connection shopping center near its flagship campus.

  Aftermath. Cedars-Sinai said the property would provide future options for campus revitalization and expansion, while retail operations would continue in the near term.

  Purchase price. 270 million USD (2026)

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• 2015Acquisition of Marina Del Rey HospitalM&A

  Cedars-Sinai was expanding regional access and participating in a broader period of consolidation in the U.S. hospital sector.

  What changed. The system acquired the 145-bed Marina Del Rey Hospital and neighboring medical office building. The hospital remained an affiliate and retained its existing services and employees.

  Aftermath. The acquisition extended Cedars-Sinai’s presence beyond its central Los Angeles campus without an immediate rebranding or service closure.

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• 2026Cedars-Sinai acquires Beverly Connection for future campus planning

  Cedars-Sinai purchased the approximately ten-acre Beverly Connection shopping center near its main Los Angeles campus. The organization described the transaction as a long-term option for campus revitalization and future healthcare capacity; stores were expected to continue operating in the near term.

  M&A
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• 2018Cedars-Sinai and the Los Angeles Dodgers promote #LittleDodgerFan

  The hospital and the Dodgers distributed team-themed beanies to newborns and encouraged parents to post photographs using #LittleDodgerFan. Selected images were displayed during games, linking maternity care with local sports engagement.

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• 2015Cedars-Sinai acquires Marina Del Rey Hospital

  Cedars-Sinai Health System acquired the 145-bed Marina Del Rey Hospital and an adjoining medical office building. The hospital continued operating as an affiliate, with its emergency department and existing services retained.

  M&A
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• Cedars-Sinai launches the “We’re Right Here” brand platform

  A brand campaign developed with RPA sought to make Cedars-Sinai feel more physically and emotionally accessible to Southern California communities by highlighting people, locations, and everyday care alongside clinical expertise.

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1. Cedars-Sinai acquires Beverly Connection to meet future community needs
2. Cedars-Sinai buys Marina Del Rey Hospital amid consolidation wave
3. Cedars-Sinai “We’re Right Here” campaign
4. Cedars-Sinai and Los Angeles Dodgers #LittleDodgerFan campaign
5. Cedars-Sinai Spine Center: We Know How You Feel
6. Cedars-Sinai organization profile