CE Digital
CE Digital Illusions Canada Inc. (DICE Canada) was a Canadian video game developer and subsidiary of Digital Illusions CE, later acquired and closed by Electronic Arts.
Last updated October 30, 2026
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Overview
CE Digital Illusions Canada Inc., commonly known as Digital Illusions Canada or DICE Canada, was a Canadian video game developer based in London, Ontario. It was established in January 1999 by Steve Bergenholtz, co-founder of Utopia Technologies, and became a subsidiary of the Swedish game developer Digital Illusions CE (DICE). The studio focused on family-friendly titles and worked on expansion packs and spin-offs of existing DICE properties. In 2001, Digital Illusions CE acquired and merged the assets of Sandbox Studios into a newly formed subsidiary, Digital Illusions North America, which added 50 employees to DICE's staff. Fredrik Liljegren, co-founder of the original parent company, joined DICE Canada as studio manager. The company signed publishing deals with Knowledge Adventure/Vivendi Universal Interactive Publishing in 2001 and TDK Mediactive in 2002. By 2005, the studio was restructured to work on expansion packs and spin-offs. In March 2006, Electronic Arts announced the acquisition of DICE, and on 5 October 2006, EA announced the closure of Digital Illusions Canada, with remaining employees transferring to DICE's main offices in Stockholm, EA Canada, or other EA studios. Some employees, including Fredrik Liljegren, founded a successor studio named RedJade on 16 October 2006.
History
CE Digital Illusions Canada Inc. was formed in January 1999 by Steve Bergenholtz, co-founder of Utopia Technologies. In November 1999, the company opened a development studio in London, Ontario. In April 2000, it opened a partnership program for independent developers. In April 2001, Digital Illusions CE announced the acquisition and merger of Sandbox Studios' assets into a newly formed subsidiary, Digital Illusions North America, which allowed DICE to establish its own development, production, and sales in North America and added 50 employees, bringing DICE's total staff to 150. Fredrik Liljegren, co-founder of the original parent company, joined DICE Canada as studio manager. Under its new name, DICE Canada continued to focus on the family-friendly market. In May 2001, Digital Illusions signed a publishing deal with Knowledge Adventure and its parent Vivendi Universal Interactive Publishing to develop games based on popular children's toy properties. A similar deal was made with TDK Mediactive in December 2002 for a game based on The Land Before Time franchise. By 2005, the studio was restructured to work on expansion packs and spin-offs of existing DICE properties. In March 2006, Electronic Arts announced it would acquire all outstanding shares in DICE. After the acquisition completed, EA announced on 5 October 2006 that it would close Digital Illusions Canada, with remaining employees transferring to DICE's main offices in Stockholm, EA Canada, or other EA studios. Other employees, including DICE co-founder Fredrik Liljegren, opened a successor studio named RedJade on 16 October 2006, using the name of a company Liljegren had used when he previously left DICE.
- 2006
Electronic Arts announced acquisition of DICE
- 2006
EA announced closure of Digital Illusions Canada
- 2006
Successor studio RedJade opened by former employees
- 2005
Restructured to work on expansion packs and spin-offs
- 2002
Signed publishing deal with TDK Mediactive for The Land Before Time game
- 2001
Digital Illusions CE acquired and merged Sandbox Studios into Digital Illusions North America
- 2001
Signed publishing deal with Knowledge Adventure/Vivendi Universal Interactive Publishing
- 2000
Opened partnership program for independent developers
- 1999
Company formed by Steve Bergenholtz
- 1999
Opened development studio in London, Ontario
Products and positioning
Family-friendly game development and support for DICE properties
Product categories. Family-friendly video games · Expansion packs · Spin-offs
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