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Cat's Pride

Cat's Pride is a premium cat litter brand made by Oil-Dri Corporation of America, first launched in 1960.

Last updated September 15, 2026

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Overview

Cat's Pride is a cat litter brand produced by Oil-Dri Corporation of America. According to the brand's official history, Oil-Dri began in 1941 when Nick Jaffee sold his first bag of Fuller's Earth, and in 1948 the company recognized an opportunity to repackage sorbent minerals as cat litter. The first Cat's Pride premium cat litter reached the market in 1960. The brand is headed by third-generation President Dan Jaffee and offers a range of litter products, including clumping, non-clumping, crystal, and deodorizer products. Cat's Pride also runs the Litter for Good program, which donates one pound of litter to shelters for every jug sold.

History

Cat's Pride is a cat litter brand made by Oil-Dri Corporation of America. The brand's official history states that Oil-Dri began in 1941 when Nick Jaffee sold his first bag of Fuller's Earth to absorb oil and grease from factory floors. In 1948, Oil-Dri recognized an opportunity to repackage sorbent minerals as cat litter. The first Cat's Pride premium cat litter hit the market in 1960, the same year Richard Jaffee, Nick's son, became president of Oil-Dri Corporation. The brand is now headed by third-generation President Dan Jaffee. Cat's Pride has evolved and grown, and the company created the Litter for Good program, which donates one pound of litter for every jug sold to help shelter cats find homes.

Products and positioning

Premium cat litter focused on odor control and cat welfare.

  • Max Power: Total Odor Control Scented

    Total Odor Protection — Instantly Absorbs Urine, Feces and Ammonia Odors

  • Max Power: Total Odor Control Unscented

    Instantly Absorbs and Locks Ammonia Odors

  • Max Power: Bacterial Odor Control Scented

    Total Odor Protection – Instantly Absorbs Urine, Feces and Ammonia Odors

  • Max Power: Natural Care Unscented

    100% Natural Odor Elimination for 10 days

  • Max Power: UltraClean Scented

    Specially Designed with Scented Unique Low Tracking Granules to Keep Paws and Home Clean

  • Max Power: UltraClean Unscented

    Specially Designed with Unscented Unique Low Tracking Granules to Keep Paws and Home Clean

  • Max Power Pro: Total Odor Control Scented

    Total Odor Protection — Instantly Absorbs Urine & Fecal Odors

  • Max Power Pro: Total Odor Control Unscented

    Total Odor Protection Instantly Absorbs Urine & Fecal Odors

  • Max Power Pro: UltraClean Unscented

    Unique Low Tracking Granules to Keep Paws and Home Clean

  • Max Power: Triple Odor Guard Unscented

    Triple Odor Protection – Instantly Absorbs Urine, Feces and Ammonia Odors

  • Antibacterial Scented

    Destroys 99.9% of Odor-Causing Bacteria

  • Complete Care

    Gentle on Your Cats, Tough on Odors

  • Pure & Fresh

    Naturally Lightweight Formula with Odor-Fighting Baking Soda

  • Cat's Pride Total Odor Control Unscented Micro Crystals

    Lightweight Unscented Crystal Litter with Powerful 30-day Odor Control

  • Fresh Scent Total Odor Control Ultra Micro Crystals

    Lightweight Scented Crystal Litter with Powerful Odor Control

  • Ultra by Cat's Pride Unscented Clumping Micro Crystals

    Lightweight Clumping Unscented Crystals with Compact Easy to Scoop Clumps

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