Catcha Digital

Catcha Digital Berhad is a Malaysian investment holding company operating across digital media, advertising, content, influencer marketing, and technology-related services. The company traces its corporate origins to the 2013 combination of selected subsidiaries of Catcha Media Berhad with Says Sdn Bhd. The transaction created Rev Asia Holdings Sdn Bhd, commonly known as Rev Asia, and established a platform intended to aggregate digital publishing, social content, and online advertising capabilities in Malaysia and the wider Southeast Asian market. The company's business model has developed through a mixture of operating subsidiaries, digital-property ownership, advertising services, and acquisitions. Its activities include the development and monetisation of online media brands, the sale of digital advertising inventory, social-media and influencer campaigns, content production, and the use of technology to connect advertisers with targeted audiences. Rather than being a consumer product brand with a single flagship item, Catcha Digital functions primarily as a corporate and media-platform brand with a portfolio of websites, content properties, and marketing capabilities. A major turning point came in 2017, when Media Prima Berhad acquired all of the equity in REV Asia Holdings for RM105 million. That transaction brought the digital media group into Malaysia's largest integrated media organisation. Catcha Digital later re-emerged as an independent listed company and pursued a renewed expansion strategy. In 2020, the company announced plans to acquire iMedia Asia Sdn Bhd, a digital media and technology company involved in content, social influencer marketing, and the representation of digital properties. The acquisition was completed in March 2023 for RM43.92 million in cash and shares. The iMedia transaction expanded Catcha Digital's portfolio and was described as increasing its potential monthly Malaysian reach to 12.7 million people while providing access to more than 100 advertising clients and brands. iMedia's represented properties and commercial relationships span Malay-, English-, and Chinese-language audiences. The portfolio has included digital properties such as OhMedia, BeautifulNara, Goody25, Headline Media, Ittify, and Mortify, among others. Client categories cited in connection with the business include technology, e-commerce, entertainment, food delivery, consumer goods, automotive, and fast-moving consumer products. Catcha Digital also undertook a regularisation programme associated with its Guidance Note 2 status on Bursa Malaysia. The plan included a proposed rights issue intended to strengthen the company's financial position and support its continued operations. In July 2023, the company announced that its GN2 status had been lifted and that the regularisation plan had been completed. The rights issue raised RM29.7 million, while iMedia reported a profit before tax of RM10.28 million for the financial year ended 2022, representing reported year-on-year growth of 69 percent. Catcha Digital's positioning is therefore centred on the consolidation and commercialisation of digital audiences. Its strategic value lies in combining owned and represented media properties with advertising sales, campaign execution, social influence, and technology capabilities. The company remains exposed to the competitive and rapidly changing nature of digital publishing, including dependence on advertising demand, audience-platform algorithms, content performance, and the ability to integrate acquired media assets.

Catcha Digital's corporate history is rooted in the development of Malaysia's digital publishing and online advertising sector. On 8 October 2013, a new company was formed following the combination of selected subsidiaries of Catcha Media Berhad and Says Sdn Bhd. The transaction had first been announced in May 2013 and was reported as having a value of MYR60 million. The resulting business was named Rev Asia Holdings Sdn Bhd, or Rev Asia, and was structured to operate as a digital media group. Rev Asia's initial proposition was to build scale in online content, social distribution, and digital advertising. Its activities reflected the rapid expansion of Malaysian internet and mobile audiences and the growing shift of advertising budgets toward measurable online channels. The group operated and commercialised digital content while also providing brands with campaign distribution and audience access. On 8 May 2017, Media Prima Berhad announced that it would acquire 100 percent of REV Asia Holdings from Rev Asia Berhad. The consideration was RM105 million. Media Prima described the target as one of Southeast Asia's leading digital media groups, and the acquisition connected Rev Asia's digital properties and capabilities with Malaysia's largest integrated media organisation. The transaction marked a significant change in ownership and corporate context for the business. The company later pursued a new phase of development centred on independent digital-media assets and technology-enabled advertising. On 1 September 2020, Rev Asia Berhad announced through Bursa Malaysia that it proposed to acquire iMedia Asia Sdn Bhd. iMedia focused on digital content and technology, social influencer marketing, and the representation of digital properties. The businesses associated with iMedia were reported to reach millions of Malaysians each month and to serve major regional and global advertisers across sectors including technology, entertainment, e-commerce, food delivery, consumer products, and automotive. The iMedia acquisition was completed in March 2023 after Catcha Digital acquired the entire equity interest in iMedia Asia for RM43.92 million in cash and shares. Catcha Digital presented the deal as a way to broaden its media portfolio, increase audience reach, and strengthen its ability to serve advertisers. The combined platform was described as reaching 12.7 million Malaysians and serving more than 100 brands. Its properties included Malay-, English-, and Chinese-language portals, with examples including OhMedia, BeautifulNara, Goody25, Headline Media, Ittify, and Mortify. The acquisition occurred alongside a corporate regularisation process. Catcha Digital had been subject to Guidance Note 2 requirements on Bursa Malaysia and proposed a rights issue as part of its plan to restore compliance and support its balance sheet. In July 2023, the company announced completion of the regularisation plan and the lifting of its GN2 status. The rights issue raised RM29.7 million. The company also highlighted iMedia's reported profit before tax of RM10.28 million for the financial year ended 2022, a stated 69 percent year-on-year increase. By 2024, Catcha Digital's business was associated with a portfolio of digital media assets and advertising capabilities spanning multiple Malaysian language markets. Its strategy was based on audience aggregation, content monetisation, campaign services, influencer relationships, and media technology. The company competes in a market shaped by large global platforms, changing advertising economics, platform dependency, and the need to maintain audience relevance. Its corporate identity is consequently less that of a single editorial publication than of an investment and operating platform for digital media businesses.

• 2023

  iMedia Asia acquisition completed

  [1]Catcha Digitalen.wikipedia.org

  Catcha Digital completed the acquisition of iMedia Asia for RM43.92 million in cash and shares.

• 2023

  Regularisation plan completed

  [1]Catcha Digitalen.wikipedia.org

  Catcha Digital announced that its GN2 status had been lifted after completion of its regularisation plan and a rights issue that raised RM29.7 million.

• 2020

  Proposed acquisition of iMedia Asia announced

  [1]Catcha Digitalen.wikipedia.org

  Rev Asia disclosed its intention to acquire iMedia Asia, subject to the relevant approval process.

• 2017

  Media Prima acquired REV Asia Holdings

  [1]Catcha Digitalen.wikipedia.org

  Media Prima announced the acquisition of all equity in REV Asia Holdings for RM105 million.

• 2013

  Rev Asia was formed

  [1]Catcha Digitalen.wikipedia.org

  The merger of selected Catcha Media subsidiaries and Says Sdn Bhd created Rev Asia Holdings Sdn Bhd on 8 October 2013.

A Malaysian digital media and advertising platform that combines online publishing, audience reach, branded content, social influence, and technology-enabled marketing services.

• Digital media and advertising platform

  iMedia Asia

  iMedia Asia is a digital media and marketing business focused on content, technology, social influencer marketing, and the representation of online media properties. After its acquisition by Catcha Digital, it became a central part of the group's expanded audience and advertising portfolio. Its activities support campaigns for advertisers across technology, e-commerce, entertainment, food delivery, consumer goods, and automotive categories.

• Online publishing

  Owned and represented digital portals

  Catcha Digital's portfolio includes digital properties serving Malay-, English-, and Chinese-language audiences in Malaysia. Properties associated with the iMedia business include OhMedia, BeautifulNara, Goody25, Headline Media, Ittify, and Mortify. These portals provide the audience, editorial inventory, and distribution channels used for advertising, branded content, and social campaigns.

• Marketing services

  Digital advertising and influencer marketing services

  The group's commercial services connect advertisers with online audiences through digital advertising, branded content, social distribution, influencer marketing, and media representation. The offering is designed for brands seeking reach across multiple content properties and language segments rather than a single publication or advertising channel.

• 2023

  Acquisition of iMedia AsiaM&A

  Background

  Catcha Digital sought to increase its digital audience, media-property portfolio, and advertising capabilities.

  Action taken

  The company acquired the entire equity interest in iMedia Asia for cash and shares.

  Aftermath

  Catcha Digital reported a combined potential reach of 12.7 million Malaysians and access to more than 100 brands.

  Acquisition consideration. RM43.92 million (March 2023)

  Source

• 2023

  Completion of regularisation plan and rights issueStrategy

  Background

  The company undertook a regularisation plan connected with its Guidance Note 2 status on Bursa Malaysia.

  Action taken

  Catcha Digital completed the plan, announced the lifting of its GN2 status, and raised funds through a rights issue.

  Aftermath

  The company stated that the plan was complete and that it could focus on expanding and scaling its digital media operations.

  Rights issue proceeds. RM29.7 million (July 2023 announcement)

  Source

• 2017

  Sale of REV Asia Holdings to Media PrimaM&A

  Background

  Media Prima sought to expand and integrate its digital media capabilities.

  Action taken

  Media Prima acquired 100 percent of REV Asia Holdings.

  Aftermath

  REV Asia became part of Malaysia's largest integrated media group.

  Acquisition consideration. RM105 million (8 May 2017)

  Source

• 2013

  Creation of Rev Asia through a mergerM&A

  Background

  Catcha Media subsidiaries and Says Sdn Bhd were combined to create a larger digital media operating platform.

  Action taken

  The merger produced Rev Asia Holdings Sdn Bhd, later associated with the Catcha Digital corporate lineage.

  Aftermath

  The transaction established the business's initial digital media and online advertising platform.

  Transaction value. MYR60 million (2013 transaction announced and completed in 2013)

  Source

• 2023

  Catcha Digital completed the acquisition of iMedia Asia[1]Catcha Digitalen.wikipedia.org

  M&A

  Catcha Digital completed the acquisition of all equity in iMedia Asia for RM43.92 million in cash and shares, expanding its digital audience and advertising portfolio.

• 2023

  Catcha Digital completed its regularisation plan and exited GN2 status[1]Catcha Digitalen.wikipedia.org

  Regulation

  The company announced the lifting of its Guidance Note 2 status after completing its regularisation plan and raising RM29.7 million through a rights issue.

• 2020

  REV Asia announced the proposed acquisition of iMedia Asia[1]Catcha Digitalen.wikipedia.org

  M&A

  REV Asia disclosed plans to acquire iMedia Asia, a digital media, content, technology, and social influencer-marketing company with a portfolio of Malaysian digital properties.

• 2017

  Media Prima announced the acquisition of REV Asia Holdings[1]Catcha Digitalen.wikipedia.org

  M&A

  Media Prima announced the acquisition of the entire equity interest in REV Asia Holdings for RM105 million, bringing the digital media group into its integrated media portfolio.

1. 1Catcha Digitalen.wikipedia.org