Cartwheel Health

Cartwheel Health is an American consumer health company founded in 2023 and based in Marblehead, Massachusetts. It develops and sells over-the-counter first-aid and personal-care products aimed at families, with an initial focus on head lice treatment. Its flagship brand, Nit Happens, is positioned as a gentle, non-toxic alternative to conventional pesticide-based lice shampoos, using a physical rather than chemical mode of action. The company's best-known product is the Nit Happens Complete Lice Treatment Kit, a gel formulated with natural ingredients such as coconut oil and jojoba oil. According to the company, the gel was 95.8% effective against head lice infestations in clinical trials, and the underlying technology is patented in both the United States and Canada. Cartwheel also sells the Nit Happens School Day Spray, a daily detangler made with orange peel extract, tea tree and lavender, marketed as safe for everyday use and unpleasant to lice. The brand has expanded into national retail distribution, with the Nit Happens Lice Treatment Kit available at Walgreens stores nationwide. Cartwheel's stated mission is to reduce the stress and stigma around lice treatment and other common family first-aid events by offering clinically effective solutions, education and guidance delivered in plain English with humor. The company argues that most over-the-counter lice treatments fail in more than half of cases because lice have developed resistance or because parents find the treatment protocol too difficult to follow, and it presents its products as an easier, more reliable option. Its marketing leans on a playful tone, a mascot named Harry, and the tagline "No bugs, just hugs." Cartwheel Health operates primarily in the United States, with patent protection extending to Canada. It sells directly to consumers through its own e-commerce site and through retail partners, and its products are eligible for purchase with HSA/FSA pre-tax funds. The company remains privately held.

Cartwheel Health was founded in 2023 and is based in Marblehead, Massachusetts. It entered the consumer health market with a specific focus on head lice, a common and recurring problem for families with school-age children. The company's founding premise was that existing over-the-counter lice treatments were failing families: according to Cartwheel, there are millions of lice cases each year and most OTC treatments fail in over 50% of cases, either because lice have developed resistance to the active ingredients or because parents find the treatment protocol too difficult to follow. Cartwheel's answer was the Nit Happens brand. Its core product, the Nit Happens Complete Lice Treatment Kit, uses a gel made from natural ingredients including coconut oil and jojoba oil. Rather than killing lice with chemical pesticides, the gel works through a gentle, non-toxic, physical process. The company states that in clinical trials the gel was 95.8% effective for head lice infestations, and that it has secured patents in both the United States and Canada for the technology, claiming there is nothing else on the market with the same method of action. Alongside the treatment kit, Cartwheel introduced the Nit Happens School Day Spray, a daily detangler formulated with orange peel extract, tea tree and lavender. It is marketed as safe for daily use, pleasant-smelling to humans but repellent to lice, and designed to fit into a family's normal hair-care routine. The product line is presented with a deliberately light tone, including a mascot named Harry and the tagline "No bugs, just hugs." The company sells directly to consumers through its own website and has moved into physical retail. Its Nit Happens Lice Treatment Kit became available nationwide at Walgreens, a milestone the company highlighted on its homepage. Cartwheel's products are also positioned as HSA/FSA eligible, allowing customers to use pre-tax health savings funds. Cartwheel Health remains a privately held company and continues to describe its mission as taking the stress and stigma out of lice treatment and other common first-aid events families face.

• Cartwheel Health founded in Marblehead, Massachusetts

• Nit Happens Complete Lice Treatment Kit and School Day Spray launched

• Nit Happens Lice Treatment Kit becomes available nationwide at Walgreens

Non-toxic, clinically proven, family-friendly first-aid products that remove the stress and stigma from lice treatment.

• Nit Happens Complete Lice Treatment Kit

  Non-toxic lice treatment gel made with coconut oil and jojoba oil; clinically tested at 95.8% efficacy; patented in the US and Canada.

• Nit Happens School Day Spray - Daily Detangler

  Daily detangler with orange peel extract, tea tree and lavender; safe for daily use and unpleasant to lice; available in 4 fl oz and 8 fl oz.

1. 1Nit Happens Natural Lice Treatment | Cartwheelgocartwheel.com
2. 2About Us – Cartwheelgocartwheel.com
3. 3Shop – Cartwheelgocartwheel.com
4. 4Nit Happens School Day Spray - Daily Detangler – Cartwheelgocartwheel.com
5. 5Cartwheel Healthwikidata.org