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Cartier/Controversies

Cartier controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2020Debate over Trinity advertisement captions and LGBTQ representation
  1. 2020

    Debate over Trinity advertisement captions and LGBTQ representation

    Cartier’s Chinese Trinity campaign drew criticism when captions accompanying imagery of two men and two women appeared to define their relationships as familial or platonic, despite viewers interpreting the visuals as potentially romantic. Coverage framed the response as a controversy over LGBTQ representation and the adaptation of global advertising for the Chinese market.

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