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Cartful Solutions

AI-powered guided selling and product recommendation platform for enterprise ecommerce brands.

Last updated September 2, 2026

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Overview

Cartful Solutions provides Cartful, an AI-powered guided selling and product recommendation platform for enterprise ecommerce brands. Founded in 2015 by Tim Petrella in New York City, Cartful helps brands guide shoppers to the right products with product finder quizzes and recommendations built for merchandising control, brand-native design, and downstream data activation.

History

Cartful Solutions was founded in 2015 by Tim Petrella in New York City to provide Cartful, an enterprise platform for guided selling.

Products and positioning

  • Studio Guided Selling

    Product finder quizzes that guide every shopper to the right product. Build no-code quiz experiences with full merchandising control.

  • Affinity

    AI on every product page that tells each shopper whether it is right for them. When the product is not the right fit, Affinity points them to a better match from your catalog, with the reason.

  • Agentic Training

    Make your catalog legible to the AI agents your customers now shop with. Generate structured suitability content from your rule library so agents like ChatGPT, Gemini, and Perplexity represent your products accurately.

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