Carpet Call Floor Centre

Carpet Call Floor Centre, commonly known as Carpet Call, is an Australian flooring and window-covering retailer founded in 1975 in Alderley, on Brisbane's northside. According to the company's own account, it began as a one-man store opened by a young father named Smith with a total capital outlay of $270 and a carpet rack that had been found partly submerged in the Brisbane River. The original shop was so small that carpet had to be rolled out into the street to be cut for customers. From those humble beginnings, Smith expanded the business across Brisbane and then throughout Australia, building Carpet Call into a household name in the 1980s, helped by the memorable "call call carpet call" jingle. Today Carpet Call describes itself as the largest 100% Australian-owned flooring retailer in the country. Its product range spans both soft and hard flooring — carpet, rugs, timber, laminate, vinyl and floating floors — as well as window coverings such as blinds, shutters and curtains, outdoor awnings, wall coverings, decking materials and accessories. The company operates more than 70 stores Australia-wide and also sells online, offering samples and materials for customers to evaluate at home. A defining feature of the Carpet Call model is its in-home service. The company says many customers select and purchase carpets or rugs in the comfort of their own homes without visiting a retail store, supported by free in-home measure, colour consultation and product display. This lets customers make an informed choice in the room where the product will actually be installed. The company frames its core values around customer service available 24 hours a day, seven days a week, a principle it says has remained constant since its founding. Carpet Call is privately held and remains Australian owned. Its website serves as both a retail channel and an information hub, publishing buying guides and maintenance advice on topics such as choosing window shutters, caring for laminate flooring and expert floor-cleaning tips. The brand's longevity — more than 50 years in the Australian market — and its broad national store network make it a significant player in the country's flooring retail sector.

Carpet Call was founded in 1975 in Alderley, on the northside of Brisbane, by a young father named Smith. According to the company's own history, the venture began with a total capital outlay of just $270 and a carpet rack that had been found partly submerged in the Brisbane River. The first store was a one-man operation so small that carpet had to be rolled out into the street to be cut for customers. Smith built the business on a commitment to customer service available 24 hours a day, seven days a week. That approach resonated, and he quickly expanded by opening more stores throughout Brisbane. During the 1980s, Carpet Call became a household name in Australia, helped by its memorable "call call carpet call" jingle. The brand expanded from its Brisbane base to operate throughout Australia. The company's core operating philosophy — providing good customer service with a free in-home measure, colour consultation and product display so that customers can make an informed and educated choice before purchasing — has remained consistent from the early years to the present. Carpet Call also pioneered a model in which many customers select and purchase carpets or rugs in their own homes without needing to visit a retail store, with the ideal selection environment being the room where the product will be installed. Over the decades, Carpet Call grew into what it describes as the largest 100% Australian-owned flooring retailer in the country. Its product range expanded beyond carpet to include timber, laminate, vinyl and floating floors, rugs, and a broad range of window coverings such as blinds, shutters and curtains, as well as outdoor awnings, wall coverings, decking and accessories. The company now operates more than 70 stores Australia-wide and sells online, offering samples and materials for customers to evaluate at home. Its website also publishes buying guides and maintenance advice, reflecting its role as a consumer information source as well as a retailer.

• 1980

  Carpet Call becomes a household name in Australia in the 1980s, associated with the 'call call carpet call' jingle.

• 1975

  Carpet Call founded in Alderley, Brisbane, by Smith with $270 capital and a carpet rack found partly submerged in the Brisbane River.

• Expansion from Brisbane to stores throughout Australia.

• Grows to over 70 stores Australia-wide and adds online sales with samples and materials for home evaluation.

Australia's largest 100% Australian-owned flooring retailer, offering a diverse selection of hard and soft flooring plus window coverings, with a strong in-home service model.

• Carpet

• Rugs

• Hard flooring

• Timber flooring

• Laminate flooring

• Vinyl flooring

• Floating floors

• Blinds

• Shutters

• Curtains

• Outdoor awnings

• Wall coverings

• Decking

• Flooring accessories

1. 1Buy Carpets Online Australia - Quality Flooring Solutionscarpetcall.com.au
2. 2About Us - Carpet Callcarpetcall.com.au
3. 3Carpet Call Floor Centre - Wikidatawikidata.org