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Carnavalize

Carnavalize is a Brazilian multimedia platform and brand dedicated to celebrating, documenting and promoting samba schools and carnival culture.

Last updated September 28, 2026

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Overview

Carnavalize is a Brazilian multimedia platform and brand focused on the culture, history and personalities of carnival and samba schools. According to its official website, it describes itself as a multiplatform project that seeks to value carnival and samba schools by rescuing their history and great characters. It operates not only on the internet and social media but also in the production of events, exhibitions and products that celebrate what it calls Brazil's greatest artistic-cultural event. The platform publishes news, interviews, analyses and features about carnival, including coverage of technical rehearsals, samba school parades, bateria (drum section) events and the people involved in carnival. Its content spans the Rio de Janeiro and São Paulo carnival scenes, with articles about schools such as Imperatriz Leopoldinense, Porto da Pedra, Unidos da Tijuca, Mocidade Independente de Padre Miguel, Águia de Ouro, Nenê de Vila Matilde and Estrela do Terceiro Milênio. Carnavalize also maintains a literary imprint, Selo Carnavalize, which has released titles such as "Histórias da Portela". The brand engages its audience through a newsletter and social media channels including Facebook, Twitter and Instagram. Its team includes contributors with deep roots in samba and carnival, such as Juliana Yamamoto, who joined in 2016 and covers São Paulo carnival, and another team member who has been part of Carnavalize since 2017. The platform's mission is expressed in its slogan-like statement: "Carnavalizamos nossas vidas e queremos sempre carnavalizar a de todos vocês!" (We carnivalize our lives and always want to carnivalize yours!).

History

Carnavalize is a Brazilian multimedia platform and brand dedicated to carnival and samba school culture. Its origins are tied to the internet and social media, where it began publishing content about carnival. According to its "Sobre nós" page, it describes itself as a multiplatform project that seeks to value carnival and samba schools by rescuing their history and great characters. It operates not only online but also in the production of events, exhibitions and products. The platform has been active for several years; team members mention joining in 2016 and 2017, indicating that the project was already operating by the mid-2010s. Over time, Carnavalize expanded its activities to include a literary imprint, Selo Carnavalize, which published "Histórias da Portela". It also produces a newsletter and maintains a presence on Facebook, Twitter and Instagram. Its content covers major carnival events in Rio de Janeiro and São Paulo, including technical rehearsals, parades and bateria events. The platform continues to publish articles and news about carnival, with a focus on the 2025 carnival season.

  • 2017

    Another team member joined Carnavalize

  • 2016

    Team member Juliana Yamamoto joined Carnavalize

  • Publication of "Histórias da Portela" under Selo Carnavalize

Products and positioning

A multimedia platform and brand that celebrates and promotes carnival and samba school culture as art and cultural heritage.

  • Carnavalize website

    Online platform publishing news, interviews and features about carnival and samba schools.

  • Selo Carnavalize

    Literary imprint that published "Histórias da Portela".

  • Newsletter

    Subscription newsletter to alert readers of new content.

Sources3 sources

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