Cargoroo
Cargoroo is a shared electric cargo bike service offering app-based rentals of electric cargo bikes for families, neighbourhoods and small businesses.
Last updated September 15, 2026
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Overview
Cargoroo is a shared electric cargo bike service. It provides electric cargo bikes, always nearby through one simple app, for families, neighbourhoods and small businesses. The service is positioned as the missing link in shared mobility, giving users the freedom of a car without owning one. Cargoroo was founded in Amsterdam in 2018 by Jaron Borensztajn, Erik de Winter and Jelle Maijer, and grew from an Amsterdam idea into cities across Europe.
History
Cargoroo was founded in Amsterdam in 2018 by entrepreneurs Jaron Borensztajn, Erik de Winter and Jelle Maijer, who shared a simple belief: cities need better alternatives to private car ownership. They recognised that while many people occasionally need the carrying capacity of a cargo bike — for school runs, grocery shopping, transporting children or moving larger items — few people need to own one themselves. By combining electric cargo bikes with a simple app-based rental system, Cargoroo set out to make this practical, sustainable form of transport accessible to everyone. What began as an innovative mobility concept in the Netherlands quickly grew into one of Europe's pioneering shared e-cargo bike services.
Products and positioning
The missing link in shared mobility — shared electric cargo bikes for families, neighbourhoods and small businesses building a cleaner, calmer city.
Urban Arrow Family
The trusted family cargo bike perfect for school runs, shopping, and everyday city life.
Urban Arrow FamilyNext
Our newest generation family bike, with enhanced comfort, safety, and a smoother ride for modern urban families.
Urban Arrow CargoXL
Built for bigger loads — ideal for moving bulky items, business deliveries, and heavy-duty transport around the city.
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