Cardlytics

Cardlytics describes itself as a commerce media platform powered by publishers' first-party purchase data, making commerce smarter and more rewarding. It reports access to nearly 215 million customers, visibility into half of all card-based transactions in the U.S. and a quarter in the U.K., and approximately $5.8 trillion in annual consumer spend. The company was founded in 2008 by bankers who designed a bank and privacy-friendly solution linking banking and marketing. Its platform provides card-linked offer solutions that engage targetable audiences, convert online and in-store purchases, and measure performance down to the penny.

In 2008, Cardlytics' founders were bankers who understood the power of purchase data. With insight into the regulations that financial institutions face, they designed a bank and privacy-friendly solution that would also serve as the foundation for marketing technology and analytics, linking two major industries: banking and marketing. And Cardlytics was born. Today, the company describes itself as a commerce media platform powered by publishers' first-party purchase data, with access to nearly 215 million customers and visibility into half of all card-based transactions in the U.S. and a quarter in the U.K., seeing approximately $5.8 trillion in annual consumer spend.

A commerce media platform powered by publishers' first-party purchase data, enabling advertisers to target, engage, and measure relevant shoppers at scale and deliver personalized cash back offers.

• Card-linked offer solutions

  Powered by deterministic purchase data, these solutions engage targetable audiences to convert both online and in-store purchases and measure performance down to the penny.

• Purchase intelligence

  Helps advertisers target, engage and measure relevant shoppers at scale and deliver personalized cash back offers based on their spending history.

1. 1Cardlytics | Card-Linked Offers for Incremental Liftcardlytics.com
2. 2About Cardlytics | A Powerful Advertising Platformcardlytics.com
3. 3Cardlyticswikidata.org
4. 4Cardlytics acquires Doshfastcasual.com
5. 5Wedge Partners with Cardlytics to Add Cash Back to New Smart Debit Cardprnewswire.com